At a Glance
- Tasks: Plan and execute B2B demand generation campaigns while optimising lead management processes.
- Company: Join a well-established Managed Service Provider delivering IT, cloud, and network solutions.
- Benefits: Enjoy a competitive salary up to £32,000 plus ongoing training and career development.
- Other info: This is a permanent, full-time position based in Cirencester.
- Why this job: Take ownership of lead generation and campaign performance in a collaborative environment.
- Qualifications: Proven experience in B2B lead generation and strong understanding of sales funnels required.
We’re working with a well-established, growing Managed Service Provider that delivers cutting-edge IT, cloud and network solutions to UK businesses. They’re now looking to hire a Campaign / Demand Marketing Executive to join their marketing function and take real ownership of B2B lead generation and campaign performance.
This role sits at the heart of marketing and sales alignment. You’ll be responsible for driving pipeline growth through data-led, multi-channel campaigns, focusing on lead generation, nurturing and conversion optimisation. This is not a content-heavy role; instead you’ll focus on how campaigns perform, how leads move through the funnel, and how marketing activity translates into revenue.
Key Responsibilities- Plan and execute B2B demand generation campaigns targeting key accounts and sectors
- Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
- Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
- Own lead management processes, from initial capture through to handover and tracking conversion
- Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
- Apply Account-Based Marketing and targeted outreach strategies
- Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
- Continuously test, refine and optimise targeting, messaging and channel performance
- Ensure marketing activity supports revenue growth, not just engagement metrics
- Proven experience in B2B lead generation / demand generation / campaign management
- Strong understanding of sales funnels, lead lifecycle and conversion optimisation
- Experience working closely with sales teams and tracking pipeline impact
- Data-driven mindset with the ability to interpret campaign performance metrics
- Background in technology, IT services, SaaS or MSP environments (highly desirable)
- Experience with CRM and marketing automation platforms
- Ability to optimise campaigns, rather than just execute them
- Commercial awareness and focus on revenue outcomes
- Competitive salary + bonus
- Ongoing training and career development
- Collaborative, growth-focused environment
Campaign / Lead Generation Marketing Executive employer: Hunter Selection
Located in Cirencester, this Managed Service Provider focuses on cutting-edge IT solutions. Employees benefit from a competitive salary and ongoing training in a growth-focused environment, making it an ideal place for career development.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign / Lead Generation Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hunter Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hunter Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hunter Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hunter Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign / Lead Generation Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hunter Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hunter Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hunter Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hunter Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hunter Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hunter Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
