At a Glance
- Tasks: Drive B2B lead generation and optimise marketing campaigns for real impact.
- Company: Established Managed Service Provider delivering cutting-edge IT solutions.
- Benefits: Competitive salary, bonus, ongoing training, and career development.
- Other info: Collaborative environment focused on growth and success.
- Why this job: Join a dynamic team and shape the future of marketing in tech.
- Qualifications: Experience in B2B lead generation and strong understanding of sales funnels.
The predicted salary is between 30000 - 32000 £ per year.
Location: Cirencester (On-site)
Salary: Up to £32,000
Type: Permanent, Full-Time
We’re working with a well-established, growing Managed Service Provider that delivers cutting-edge IT, cloud and network solutions to UK businesses. They’re now looking to hire a Campaign / Demand Marketing Executive to join their marketing function and take real ownership of B2B lead generation and campaign performance.
The Opportunity
This role sits at the heart of marketing and sales alignment. You’ll be responsible for driving pipeline growth through data-led, multi-channel campaigns, focusing on lead generation, nurturing and conversion optimisation. This is not a content-heavy role; instead you’ll focus on how campaigns perform, how leads move through the funnel, and how marketing activity translates into revenue.
Key Responsibilities
- Plan and execute B2B demand generation campaigns targeting key accounts and sectors
- Optimise campaigns across multiple channels to increase lead volume, quality and conversion rates
- Work closely with sales to align campaigns with sales pipeline, lifecycle stages and commercial objectives
- Own lead management processes, from initial capture through to handover and tracking conversion
- Analyse campaign performance data and identify ways to improve ROI and pipeline contribution
- Apply Account-Based Marketing and targeted outreach strategies
- Build and maintain reporting dashboards to track leads, pipeline and campaign effectiveness
- Continuously test, refine and optimise targeting, messaging and channel performance
- Ensure marketing activity supports revenue growth, not just engagement metrics
What We’re Looking For
- Proven experience in B2B lead generation / demand generation / campaign management
- Strong understanding of sales funnels, lead lifecycle and conversion optimisation
- Experience working closely with sales teams and tracking pipeline impact
- Data-driven mindset with the ability to interpret campaign performance metrics
- Background in technology, IT services, SaaS or MSP environments (highly desirable)
- Experience with CRM and marketing automation platforms
- Ability to optimise campaigns, rather than just execute them
- Commercial awareness and focus on revenue outcomes
What’s On Offer
- Competitive salary + bonus
- Ongoing training and career development
- Collaborative, growth-focused environment
Campaign / Lead Generation Marketing Executive in Cirencester employer: Hunter Selection Ltd
Join a dynamic Managed Service Provider in Cirencester, where you will play a pivotal role in driving B2B lead generation and campaign performance. With a competitive salary, ongoing training, and a collaborative work culture, this company prioritises employee growth and offers a unique opportunity to make a significant impact on revenue outcomes. Embrace the chance to thrive in a supportive environment that values innovation and data-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign / Lead Generation Marketing Executive in Cirencester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive lead generation and optimise campaigns, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their campaigns, understand their target audience, and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our awesome team!
We think you need these skills to ace Campaign / Lead Generation Marketing Executive in Cirencester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Campaign / Lead Generation Marketing Executive role. Highlight your experience in B2B lead generation and campaign management, and don’t forget to mention any tech-savvy skills you have that align with our needs.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about driving pipeline growth and how your data-driven mindset can help us optimise campaigns. Keep it concise but impactful!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements related to lead generation and campaign performance. Numbers speak volumes, so if you’ve improved conversion rates or increased lead volume, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Hunter Selection Ltd
✨Know Your Numbers
Make sure you’re familiar with key metrics related to lead generation and campaign performance. Be ready to discuss how you’ve used data to optimise campaigns in the past, as this role is all about driving pipeline growth through data-led strategies.
✨Align with Sales
Understand the importance of marketing and sales alignment. Prepare examples of how you’ve collaborated with sales teams to ensure that your campaigns are effectively supporting their goals and contributing to the sales pipeline.
✨Showcase Your Campaigns
Bring specific examples of B2B demand generation campaigns you’ve managed. Highlight what worked, what didn’t, and how you adapted your strategies based on performance data. This will demonstrate your hands-on experience and ability to optimise campaigns.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital marketing, especially in the tech sector. Being able to discuss current best practices and innovative strategies will show that you’re proactive and passionate about the field.
