At a Glance
- Tasks: Lead brand marketing strategy and execution across multiple European markets.
- Company: A leading international organisation with a dynamic and innovative culture.
- Benefits: Up to £100k base salary plus bonus, hybrid working model.
- Other info: Opportunity to work closely with senior leadership and drive marketing effectiveness.
- Why this job: Take ownership of brand positioning and make a significant impact in the EMEA region.
- Qualifications: 8+ years in brand marketing with strong leadership and communication skills.
The predicted salary is between 51750 - 63250 £ per year.
A leading international organisation is seeking a
Head of Brand Marketing to lead its regional brand strategy and marketing activity.
This is an exciting opportunity to take ownership of brand positioning, communications and account-based marketing across multiple European markets, working closely with senior leadership and business development teams.
Key Responsibilities
- Lead the development and execution of the brand marketing strategy, aligning priorities and investment with wider business objectives.
- Own brand positioning, messaging and market visibility across European markets, ensuring a consistent and distinctive brand presence.
- Develop and lead the regional account-based marketing (ABM) strategy, working closely with business development teams to target priority accounts and support pipeline growth.
- Oversee PR, thought leadership and external communications, managing agency relationships and key stakeholder engagement.
- Lead social media strategy and execution, alongside campaigns, content, events and wider industry engagement.
- Identify opportunities to improve marketing effectiveness, efficiency and commercial impact.
Requirements
8+ years of experience in brand marketing, communications, PR or a related discipline.
- Proven experience leading multi-market marketing programmes across Europe.
- Commercial mindset, with the ability to align marketing strategies and activities with wider business objectives.
- Previous experience managing external agencies, partners and communications activity.
- Excellent communication, presentation and stakeholder management skills, with the ability to influence senior leadership.
- Additional European language skills would be advantageous.
Head of Brand Marketing – London employer: Hunter Bond
Join our leading bank, where we prioritise employee growth and a collaborative work culture. As a KYC CLM AVP in London, you'll benefit from flexible working options and the chance to lead a dynamic team in a high-growth area, driving meaningful improvements in client experience and operational efficiency. We are committed to fostering an environment that encourages innovation and professional development, making us an excellent employer for those seeking a rewarding career in banking.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hunter Bond and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hunter Bond are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hunter Bond on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hunter Bond. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hunter Bond. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hunter Bond:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hunter Bond’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hunter Bond
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hunter Bond will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hunter Bond, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
