At a Glance
- Tasks: Drive user growth and brand marketing in Southampton through creative local promotions.
- Company: Join HungryPanda, a leading lifestyle platform for overseas Chinese communities.
- Benefits: Competitive salary, pension scheme, and exclusive employee discounts.
- Other info: Fast-paced environment with opportunities to manage teams and optimise strategies.
- Why this job: Make a real impact in a dynamic role with clear career progression.
- Qualifications: Fluent in Mandarin and English, with marketing experience and strong planning skills.
The predicted salary is between 26500 - 26500 £ per year.
Job Highlights
- Competitive Compensation: Starting salary from £26,500 per year, with a secure permanent full-time contract
- Fixed Location: On-site role based in Southampton, UK
- Core Matching Tag: Fluent Mandarin Chinese is essential for this role (required for user communication and community operations)
- Work Eligibility: We only accept applications from candidates with a valid right to work in the UK (visa sponsorship is not available for this role)
- Top-Tier Brand Backing: Join HungryPanda, the world’s leading one-stop lifestyle service platform for overseas Chinese communities, with a mature user base across the UK
- Core Benefits: Company pension scheme | Exclusive employee discount across all HungryPanda platforms
- Growth Opportunity: Full ownership of Southampton local marketing and user growth, with a clear career progression path as the regional business expands
Role Overview
This is a core frontline marketing role with end-to-end ownership of user growth and brand marketing in Southampton. You will be responsible for the full cycle of local marketing operations – from offline ground promotion and new user acquisition, to user community operation and conversion, part-time team management, and data-driven marketing optimisation. You will be the key driver of user growth and brand influence for HungryPanda in the Southampton region.
Key Duties & Responsibilities
- Plan and execute full-cycle offline ground promotion activities, including booth setup, building sweeps, campus and community promotions, to acquire new users and meet phased new user acquisition targets
- Operate local user communities, develop user activation and retention strategies, guide new users to complete their first order or App download, improve new user conversion rates, and promote marketing activities within the communities
- Take full ownership of the recruitment, training, scheduling and daily management of part-time ground promotion staff, to ensure the efficient and orderly operation of the local promotion team
- Develop detailed activity schedules and execution plans, track user acquisition and marketing performance data, conduct regular performance reviews, and optimise marketing strategies iteratively
- Manage customer acquisition cost (CAC), allocate marketing budget resources reasonably, and continuously explore and test cost-effective user acquisition channels
- Handle unexpected situations during marketing activities (including venue changes, weather issues, temporary staff shortages, etc.), quickly develop alternative contingency plans, and ensure the smooth execution of all activities
- Support new media operation work, including content creation and operation on Xiaohongshu, WeChat public accounts and other Chinese social platforms, to enhance local brand exposure and user engagement
What We’re Looking For
Must Have (Essential, Non-Negotiable Requirements)
- Fluent in both spoken and written Mandarin Chinese and English (mandatory for daily user communication, community operation and cross-team collaboration)
- Systematic planning and management capabilities for marketing planning, operation execution and promotion channel management
- Balanced creative thinking and data analysis skills, with a sharp insight into the overseas Chinese market and consumer behaviour
- Previous work or internship experience in marketing-related roles, with a solid understanding of basic marketing workflows
- Hands-on experience in new media operation, including but not limited to Xiaohongshu, WeChat communities and WeChat public accounts
- Excellent communication, coordination and project execution skills, with the ability to work under pressure in a fast-paced environment
- Valid right to work in the UK, and able to be based in Southampton full-time
Nice to Have (Bonus Points)
- Previous experience in ground promotion, user growth or local marketing in the UK, especially in Southampton
- Successful cases of user acquisition or community operation, with proven results in improving conversion rates
- Experience in managing part-time or frontline teams
- Familiarity with the overseas Chinese catering and lifestyle service industry
- Experience in a fast-growing internet or e-commerce business
Marketing Specialist - Mandarin Speaking in Southampton employer: HungryPanda
PandaFresh is an exceptional employer for those looking to make a significant impact in the procurement of frozen and fresh food categories. With a strong focus on employee growth, we offer a collaborative work culture that encourages innovation and efficiency, alongside competitive benefits tailored to support our team members. Located in a vibrant community, our employees enjoy unique opportunities to engage with diverse suppliers and contribute to the success of a rapidly growing company dedicated to serving overseas Chinese communities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - Mandarin Speaking in Southampton
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at HungryPanda or similar companies. Attend local events or online webinars to meet potential colleagues and learn more about the company culture.
✨Tip Number 2
Show off your Mandarin skills! Since this role requires fluent Mandarin, practice speaking and writing it as much as possible. You could even create a short video or presentation in Mandarin about your marketing ideas to showcase your creativity and language proficiency.
✨Tip Number 3
Prepare for the interview by researching HungryPanda’s marketing strategies and user engagement tactics. Think of specific examples from your past experiences that demonstrate your ability to drive user growth and manage marketing campaigns effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Specialist - Mandarin Speaking in Southampton
Some tips for your application 🫡
Show Off Your Mandarin Skills:Since fluent Mandarin is a must for this role, make sure to highlight your language skills right at the top of your application. We want to see how you can communicate effectively in both Mandarin and English!
Tailor Your Experience:When you're writing about your previous roles, focus on experiences that relate directly to marketing and user growth. We love seeing how you've tackled similar challenges before, so don’t hold back on the details!
Be Data-Driven:We’re all about optimising strategies based on data. If you’ve got experience with tracking performance metrics or improving conversion rates, make sure to include that in your application. Numbers speak volumes!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at HungryPanda
✨Master Your Mandarin
Since fluency in Mandarin is a must for this role, make sure to brush up on your language skills before the interview. Practice common marketing terms and phrases that might come up during discussions about user communication and community operations.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous marketing experiences, especially any hands-on roles you've had. Be ready to share specific examples of campaigns you've executed or strategies you've developed, particularly those that led to user growth or improved conversion rates.
✨Know HungryPanda Inside Out
Research HungryPanda thoroughly! Understand their brand, target audience, and the unique challenges they face in the Southampton market. This will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Be Ready for Problem-Solving Scenarios
Expect questions about how you'd handle unexpected situations during marketing activities. Think of examples from your past where you had to adapt quickly, whether it was dealing with venue changes or managing staff shortages, and be prepared to discuss your thought process.
