At a Glance
- Tasks: Drive user growth and brand marketing through creative offline promotions and community engagement.
- Company: Join HungryPanda, a dynamic player in the food delivery industry.
- Benefits: Gain hands-on experience, develop your skills, and work in a vibrant team environment.
- Other info: Exciting opportunity for growth in a fast-paced, innovative company.
- Why this job: Make a real impact in Glasgow's marketing scene while connecting with the local community.
- Qualifications: Fluent in Mandarin and English, with a passion for marketing and community building.
The predicted salary is between 30000 - 40000 € per year.
This is a core frontline marketing role with end-to-end ownership of user growth and brand marketing in Glasgow. You will be responsible for the full cycle of local marketing operations – from offline ground promotion and new user acquisition, to user community operation and conversion, part-time team management, and data-driven marketing optimisation. You will be the key driver of user growth and brand influence for HungryPanda in the Glasgow region.
Key Duties & Responsibilities
- Plan and execute full-cycle offline ground promotion activities, including booth setup, building sweeps, campus and community promotions, to acquire new users and meet phased new user acquisition targets.
- Operate local user communities, develop user activation and retention strategies, guide new users to complete their first order or App download, improve new user conversion rates, and promote marketing activities within the communities.
- Take full ownership of the recruitment, training, scheduling and daily management of part-time ground promotion staff, to ensure the efficient and orderly operation of the local promotion team.
- Develop detailed activity schedules and execution plans, track user acquisition and marketing performance data, conduct regular performance reviews, and optimise marketing strategies iteratively.
- Manage customer acquisition cost (CAC), allocate marketing budget resources reasonably, and continuously explore and test cost-effective user acquisition channels.
- Handle unexpected situations during marketing activities (including venue changes, weather issues, temporary staff shortages, etc.), quickly develop alternative contingency plans, and ensure the smooth execution of all activities.
What We’re Looking For
Must Have (Essential, Non-Negotiable Requirements)
- Fluent in both spoken and written Mandarin Chinese and English (mandatory for daily user communication, community operation and cross-team collaboration).
- Systematic planning and management capabilities for marketing planning, operation execution and promotion channel management.
- Balanced creative thinking and data analysis skills, with a sharp insight into the overseas Chinese market and consumer behaviour.
- Previous work or internship experience in marketing-related roles, with a solid understanding of basic marketing workflows.
- Excellent communication, coordination and project execution skills, with the ability to work under pressure in a fast-paced environment.
- Valid right to work in the UK, and able to be based in Glasgow full-time.
Nice to Have (Bonus Points)
- Previous experience in ground promotion, user growth or local marketing in the UK, especially in Glasgow.
- Successful cases of user acquisition or community operation, with proven results in improving conversion rates.
- Experience in managing part-time or frontline teams.
- Familiarity with the overseas Chinese catering and lifestyle service industry.
- Experience in a fast-growing internet or e-commerce business.
Marketing Specialist - Mandarin Speaking in Glasgow employer: HungryPanda
HungryPanda is an exceptional employer that fosters a dynamic and inclusive work culture in Glasgow, where creativity meets data-driven marketing. Employees benefit from comprehensive training and development opportunities, allowing for personal and professional growth while contributing to meaningful user engagement and brand influence. With a focus on teamwork and community, HungryPanda offers a unique chance to make a significant impact in the vibrant local market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - Mandarin Speaking in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing scene, especially those who speak Mandarin. Attend local events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially any that relate to user growth or community engagement. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common marketing scenarios. Think about how you’d handle unexpected situations during promotions or how you’d optimise a marketing strategy based on data. We want you to feel confident and ready to impress!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at HungryPanda. Don’t miss out on this opportunity to make an impact in Glasgow!
We think you need these skills to ace Marketing Specialist - Mandarin Speaking in Glasgow
Some tips for your application 🫡
Show Off Your Language Skills:Since this role requires fluency in Mandarin and English, make sure to highlight your language skills right at the top of your application. We want to see how you can communicate effectively in both languages!
Tailor Your Experience:When detailing your previous roles, focus on experiences that relate directly to marketing, user acquisition, and community management. We love seeing how your past work aligns with what we do at StudySmarter!
Be Data-Driven:We’re all about optimising strategies based on data. If you have experience with data analysis or performance tracking, be sure to include that in your application. Show us how you’ve used data to drive results!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at HungryPanda
✨Know Your Audience
Make sure you understand the target audience for the role. Research HungryPanda and their user base in Glasgow, especially the overseas Chinese community. This will help you tailor your answers to show how you can effectively engage with this demographic.
✨Showcase Your Marketing Skills
Prepare specific examples from your past experiences that demonstrate your marketing skills. Whether it’s a successful campaign you ran or a creative solution to a problem, be ready to discuss how you can apply these skills to drive user growth and brand influence.
✨Be Data-Driven
Since the role involves data-driven marketing optimisation, come prepared with insights on how you’ve used data in previous roles. Discuss any metrics you tracked and how they influenced your marketing strategies. This shows you’re not just creative but also analytical.
✨Prepare for Contingencies
Given the nature of the job, think about potential challenges you might face during marketing activities. Be ready to share how you would handle unexpected situations, like venue changes or staffing issues, to ensure smooth execution of events.
