At a Glance
- Tasks: Plan and execute exciting offline campaigns to attract new users and grow our community.
- Company: Join HungryPanda, a leading global food delivery platform with a vibrant culture.
- Benefits: Enjoy a global work environment, training opportunities, and a flat organisational structure.
- Other info: Dynamic team with regular team-building activities and promotion opportunities.
- Why this job: Make a real impact in user growth while developing your marketing skills.
- Qualifications: Experience in field marketing or user growth, plus strong data analysis skills.
The predicted salary is between 30000 - 40000 £ per year.
Job Responsibilities
- Plan and execute offline user acquisition campaigns through street promotions, booth setups, office building outreach, campus/community marketing, and other ground promotion activities to achieve phased user growth targets.
- Manage and operate user communities, develop activation strategies, guide new users to place their first order or open the app, and improve new user conversion rates.
- Recruit, train, schedule, and manage part-time staff to ensure efficient and organized operation of the field promotion team.
- Develop campaign schedules and execution plans, track user acquisition data, conduct performance reviews, and continuously optimize campaign effectiveness.
- Monitor customer acquisition cost, allocate budgets and resources efficiently, and continuously identify cost-effective acquisition channels.
- Handle unexpected situations during events (such as venue changes, weather issues, or temporary staff shortages), quickly develop backup plans, and ensure smooth campaign execution.
- Experience in offline promotion, field marketing, or user growth operations, with familiarity across the full execution process of ground promotion campaigns; experience in overall planning and execution is preferred.
- Strong data sensitivity and the ability to independently analyze acquisition metrics and use data insights to optimize campaigns.
- Proficient in spreadsheet tools such as Excel, WPS, or Google Sheets, with the ability to independently create schedules, part-time staff management sheets, and data reports.
- Experience managing part-time teams, including recruitment, attendance tracking, and performance management.
- Strong information-gathering skills, with the ability to identify new channels and partnership opportunities, as well as strong resource integration and negotiation abilities.
- Strong execution skills, able to work under pressure and adapt to flexible fieldwork schedules; experience in food delivery, local services, or internet platform industries is a plus.
What We Offer
- Global Work Environment: Since it was first launched in the UK in 2016, HungryPanda has quickly become the leader of Chinese food delivery platform in the UK, and has expanded to France, New Zealand, the United States, Australia, Canada and other countries. It has set up operation departments in 10 countries.
- Learning Opportunities: HungryPanda has a complete training system. Panda Academy has launched professional training courses and advanced training for various business departments to help you understand the work of business departments, master basic skills faster, and improve your own abilities; Line Manager has one-to-one communication and counseling.
- Good Working Environment: Flat organization, more efficient communication; highly educated background team, doctoral team of top overseas universities; promotion opportunities every year; regular departmental team building opportunities.
Field Marketing & Growth Specialist in Southampton employer: HungryPanda Ltd 熊猫外卖
HungryPanda is an exceptional employer that fosters a global work environment, offering employees the chance to thrive in a dynamic and rapidly expanding company. With a strong emphasis on learning opportunities through Panda Academy and a flat organisational structure that promotes efficient communication, team members can expect regular professional development and career advancement. The supportive work culture, combined with annual promotion opportunities and engaging team-building activities, makes HungryPanda an attractive place for those seeking meaningful and rewarding employment in the field marketing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing & Growth Specialist in Southampton
✨Tip Number 1
Get out there and network! Attend local events, meetups, or workshops related to marketing and user growth. It's a great way to connect with like-minded folks and potential employers who might be looking for someone just like you.
✨Tip Number 2
Show off your skills in real-time! If you can, create a mini-campaign or project that showcases your ability to plan and execute offline promotions. Share it on social media or directly with companies you're interested in – it’ll make you stand out!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After meeting someone or applying for a role, drop them a quick message to express your interest. It shows initiative and keeps you on their radar.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step to engage with us directly. Plus, it gives you a chance to showcase your enthusiasm for the role and the company.
We think you need these skills to ace Field Marketing & Growth Specialist in Southampton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketing & Growth Specialist role. Highlight your experience in offline promotions and user growth operations, as this will show us you understand what we're looking for.
Show Off Your Data Skills:Since we love data-driven decisions, don’t forget to mention your proficiency with tools like Excel or Google Sheets. Share examples of how you've used data insights to optimise campaigns in the past – it’ll really make your application stand out!
Be Ready to Adapt:We want to see that you can handle unexpected situations, so include any experiences where you had to think on your feet during events. This shows us you’re ready for the dynamic nature of field marketing!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at HungryPanda Ltd 熊猫外卖
✨Know Your Campaigns
Before the interview, research and understand various offline user acquisition campaigns. Be ready to discuss your ideas for street promotions, booth setups, and community marketing. Showing that you can think creatively about these strategies will impress the interviewers.
✨Data is Your Best Friend
Brush up on your data analysis skills! Familiarise yourself with how to track user acquisition metrics and optimise campaigns based on data insights. Bring examples of how you've used data in past roles to improve campaign effectiveness.
✨Team Management Experience
Be prepared to talk about your experience managing part-time teams. Share specific examples of how you've recruited, trained, and scheduled staff effectively. Highlight any challenges you faced and how you overcame them to ensure smooth operations.
✨Adaptability is Key
Field marketing can be unpredictable, so demonstrate your ability to handle unexpected situations. Think of examples where you had to adapt quickly during an event, like changing venues or dealing with weather issues, and explain how you developed backup plans.
