At a Glance
- Tasks: Drive user growth and brand marketing through creative offline promotions and community engagement.
- Company: Join HungryPanda, a dynamic player in the food delivery industry.
- Benefits: Competitive pay, flexible hours, and opportunities for personal growth.
- Other info: Fast-paced environment with exciting challenges and career advancement potential.
- Why this job: Make a real impact in Glasgow's vibrant community while honing your marketing skills.
- Qualifications: Fluent in Mandarin and English, with marketing experience and strong communication skills.
The predicted salary is between 30000 - 40000 € per year.
This is a core frontline marketing role with end-to-end ownership of user growth and brand marketing in Glasgow. You will be responsible for the full cycle of local marketing operations – from offline ground promotion and new user acquisition, to user community operation and conversion, part-time team management, and data-driven marketing optimisation. You will be the key driver of user growth and brand influence for HungryPanda in the Glasgow region.
Key Duties & Responsibilities
- Plan and execute full-cycle offline ground promotion activities, including booth setup, building sweeps, campus and community promotions, to acquire new users and meet phased new user acquisition targets.
- Operate local user communities, develop user activation and retention strategies, guide new users to complete their first order or App download, improve new user conversion rates, and promote marketing activities within the communities.
- Take full ownership of the recruitment, training, scheduling and daily management of part-time ground promotion staff, to ensure the efficient and orderly operation of the local promotion team.
- Develop detailed activity schedules and execution plans, track user acquisition and marketing performance data, conduct regular performance reviews, and optimise marketing strategies iteratively.
- Manage customer acquisition cost (CAC), allocate marketing budget resources reasonably, and continuously explore and test cost-effective user acquisition channels.
- Handle unexpected situations during marketing activities (including venue changes, weather issues, temporary staff shortages, etc.), quickly develop alternative contingency plans, and ensure the smooth execution of all activities.
What We’re Looking For
Must Have (Essential, Non-Negotiable Requirements)
- Fluent in both spoken and written Mandarin Chinese and English (mandatory for daily user communication, community operation and cross-team collaboration).
- Systematic planning and management capabilities for marketing planning, operation execution and promotion channel management.
- Balanced creative thinking and data analysis skills, with a sharp insight into the overseas Chinese market and consumer behaviour.
- Previous work or internship experience in marketing-related roles, with a solid understanding of basic marketing workflows.
- Excellent communication, coordination and project execution skills, with the ability to work under pressure in a fast-paced environment.
- Valid right to work in the UK, and able to be based in Glasgow full-time.
Nice to Have (Bonus Points)
- Previous experience in ground promotion, user growth or local marketing in the UK, especially in Glasgow.
- Successful cases of user acquisition or community operation, with proven results in improving conversion rates.
- Experience in managing part-time or frontline teams.
- Familiarity with the overseas Chinese catering and lifestyle service industry.
- Experience in a fast-growing internet or e-commerce business.
Marketing Specialist - Mandarin Speaking in Glasgow employer: HungryPanda Ltd 熊猫外卖
HungryPanda is an exceptional employer that fosters a dynamic and inclusive work culture in Glasgow, where creativity meets data-driven marketing. As a Marketing Specialist, you will enjoy opportunities for professional growth while being part of a passionate team dedicated to user acquisition and community engagement. With a focus on employee development and a supportive environment, HungryPanda offers a unique chance to make a significant impact in the overseas Chinese market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - Mandarin Speaking in Glasgow
✨Tip Number 1
Get to know the company inside out! Research HungryPanda's marketing strategies and user engagement tactics. This will help you tailor your approach during interviews and show that you're genuinely interested in driving their brand influence.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend local events in Glasgow. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for situational questions! Think about how you’d handle unexpected challenges during marketing activities. Having solid examples ready will demonstrate your problem-solving skills and ability to think on your feet.
✨Tip Number 4
Don’t forget to showcase your bilingual skills! Being fluent in Mandarin and English is a huge asset. Make sure to highlight your communication abilities and any relevant experiences that demonstrate your capability in both languages.
We think you need these skills to ace Marketing Specialist - Mandarin Speaking in Glasgow
Some tips for your application 🫡
Show Off Your Mandarin Skills:Since this role requires fluency in both Mandarin and English, make sure to highlight your language skills right at the start. Use clear examples of how you've used these languages in previous roles or projects to connect with users and teams.
Demonstrate Your Marketing Know-How:We want to see your understanding of marketing workflows! Share specific experiences where you planned and executed marketing campaigns, especially any that involved user acquisition or community engagement. Numbers and results speak volumes!
Be Creative and Data-Driven:This role is all about balancing creativity with data analysis. In your application, mention times when you’ve used data to inform your marketing strategies or how you’ve creatively solved problems during campaigns. We love a good story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at HungryPanda Ltd 熊猫外卖
✨Know Your Stuff
Make sure you understand the ins and outs of marketing operations, especially in a local context. Brush up on your knowledge about user acquisition strategies and community engagement, as these will be key topics during your interview.
✨Show Off Your Mandarin Skills
Since fluency in Mandarin is a must, practice speaking and writing in Mandarin before the interview. Be ready to demonstrate your language skills, as effective communication with users and team members will be crucial for this role.
✨Prepare for Real-World Scenarios
Think about potential challenges you might face in ground promotion activities, like weather issues or staff shortages. Prepare some contingency plans to discuss during the interview, showing that you can think on your feet and handle unexpected situations.
✨Bring Data to the Table
Be ready to talk about your previous experiences with data-driven marketing. Have examples of how you've used data to optimise campaigns or improve conversion rates, as this will highlight your analytical skills and understanding of marketing performance.
