Job Title: City Sales Representative / Field Sales Specialist (Food Supply Chain)
Location: London
Compensation: Base salary + Bonus + Field activity allowances (transportation/meals)
Core Responsibilities (Field Sales Focus)
1. On-Ground Field Execution
- Door-to-Door Outreach: Conduct daily street-level visits to target 餐飲 (F&B) businesses (e.g., small/medium restaurants, chains, cafeterias). Promote HPAsia B2B supply chain services (ingredient procurement, logistics, pricing advantages) through face-to-face engagement.
- Client Acquisition: Identify pain points, build trust rapidly, and onboard new clients to the HPAsia B2B platform.
- Field Campaigns: Execute offline promotions (e.g., merchant workshops, product sampling, discount campaigns) to drive registrations and conversions.
2. Client Relationship Management
- Conduct regular follow-ups with signed clients to troubleshoot issues, gather feedback, and boost repeat orders.
- Maintain engagement via WeChat groups and in-person visits to reduce churn.
- Monitor local 餐飲 industry dynamics (e.g., new store openings, ownership changes) to capture opportunities.
- Analyze competitor strategies (e.g., InterLink Direct Ltd, Dongfang) and propose countermeasures.
4. Data-Driven Performance
- Report daily metrics (visits, sign-ups, client profiles) to ensure monthly/quarterly sales targets are met.
Requirements (Field Sales Competencies)
- Experience: 1+ years in field sales/on-ground promotion, preferably in F&B/FMCG/B2B sectors. Fresh graduates accepted if resilient under pressure.
- Skills: Proven cold-calling techniques, ability to break the ice quickly, and stamina for high- frequency outdoor work (10+ daily visits).
- Traits: Goal-oriented, adaptable to high-intensity environments, and patient with long sales cycles.
- Plus: Familiarity with local 餐飲 business clusters.
Field Sales Perks & Support
- Tools: CRM systems, merchant mapping tools, promotional kits (sample catalogs, coupons).
- Team Collaboration: Mentorship programs, weekly strategy reviews for outreach tactics.
- Career Growth: Field Specialist → Regional Lead → City Manager, with a merit-based promotion culture.
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B2B Sales - Mandarin Speaking employer: HungryPanda Ltd 熊猫外卖
PandaFresh is an exceptional employer that values innovation and collaboration, providing a dynamic work environment for its Procurement Manager role. With a strong focus on employee growth, the company offers opportunities to develop procurement strategies and lead a team in a rapidly expanding sector, all while being part of a mission-driven organisation that serves diverse communities. Located in the heart of the UK food market, employees benefit from a vibrant culture that encourages creativity and professional development, making it a rewarding place to build a career.
