Humfree is one of the UK’s fastest-growing mobility businesses, focused on innovation, customer experience, and building a modern sales culture that genuinely changes lives.
We are looking for a driven and dynamic Regional Sales Manager (North) to lead, support, and develop our northern sales operation. This is an exciting opportunity for a motivated leader to influence sales performance, drive growth, and help shape the future direction of the business.
The successful candidate will be responsible for managing and motivating a team of field-based sales professionals, improving regional performance, supporting recruitment and development, and ensuring the Humfree Way is delivered consistently across the customer journey.
This role would suit someone who:
- Leads from the front
- Enjoys coaching and developing people
- Thrives in a fast-paced sales environment
- Is commercially aware and performance driven
- Can build culture, accountability, and momentum within a team
KEY RESPONSIBILITIES
- Develop and implement strategic sales plans across the northern region
- Lead, motivate, and support a team of field sales representatives
- Drive revenue growth and improve regional performance
- Monitor conversion rates, product mix, KPIs, and customer engagement
- Support coaching, mentoring, and field development
- Recruit and onboard new team members where required
- Analyse market trends, competitor activity, and sales opportunities
- Work closely with the wider management team to improve processes and performance
- Ensure company standards, ethics, and customer experience remain at the highest level
- Support the implementation of new initiatives, sales processes, and performance strategies
- Attend regional meetings, events, and field visits as required
WHAT WE’RE LOOKING FOR
- Proven experience within a sales leadership or management role
- Strong motivational and coaching ability
- Demonstrable success driving sales performance and team growth
- Excellent communication and leadership skills
- Commercial awareness and performance mindset
- Strong organisation and problem-solving ability
- Experience using CRM systems such as Salesforce or similar platforms
- Ability to analyse sales data and performance trends
- Full UK driving licence essential
Experience within direct sales, mobility, or home demonstration environments would be highly advantageous but not essential for the right person.
WHY JOIN HUMFREE?
- Supporting and developing our people
- Creating a positive and energetic environment
- Working hard while enjoying the journey
- Building momentum together
- Recognising success and performance
- Providing genuine opportunities for progression
This role offers an excellent opportunity to join a growing organisation where you can make a real impact while developing your leadership career within a supportive and ambitious business.
PACKAGE
- Performance bonus structure
- Company car
- Travel expenses covered
- Full induction and ongoing training
- Career progression opportunities
- Supportive management structure
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