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- Tasks: Lead digital marketing strategies, manage social media, and optimise SEO for a dynamic wine bar group.
- Company: Join Humble Grape, a vibrant and growing restaurant group in London.
- Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the hospitality industry while celebrating 15 years of success.
- Qualifications: 1-2 years in digital marketing, strong analytical skills, and a passion for wine.
- Other info: Dynamic team environment with opportunities to enhance your digital marketing skills.
The predicted salary is between 30000 - 42000 £ per year.
Humble Grape & Vivat Bacchus is a dynamic and rapidly growing wine bar and restaurant group in London. With a strong focus on quality and customer satisfaction, we are now seeking a talented Digital Marketing Manager to join our small yet dynamic Marketing team for Humble Grape and Vivat Bacchus. This role presents an exciting opportunity to lead and evolve our CRM, Social Media, Website, and SEO strategies, contributing to the growth and success of our brands during a celebratory time as Humble Grape commemorates its 15th anniversary.
Position Summary
Reporting to the Marketing and Communications Manager, the Digital Marketing Manager will play a pivotal role in driving targeted CRM initiatives, developing and managing Social Media strategies & campaigns across all channels, enhancing our online presence through SEO optimisation, and spearheading innovative digital marketing campaigns. With a focus on improving our website's performance and expanding our reach, the ideal candidate will bring a blend of strategic thinking, creativity, analytical skills, and a passion for the hospitality and wine industry.
Key Responsibilities
- Digital Strategy and Execution
- Collaborate with the Marketing Manager to develop and implement comprehensive digital strategies and campaigns, encompassing messaging, targeting, budget allocation, and objective setting.
- Provide strategic recommendations across various digital channels to maximise brand visibility and revenue generation.
- Social Media Management
- Work with the Marketing Manager to develop and implement Social Media Strategies across all brand channels, including Instagram, LinkedIn, Tik Tok and Facebook.
- Generate dynamic content with the teams and post regularly to all channels.
- Stay updated on Social Media Trends to constantly post relevant content.
- Manage Social Ads and strategic targeting across all channels to drive conversions and ROI.
- Create in-depth monthly reports, emphasising strategic success and recommendations.
- Website Management and Optimisation
- Oversee day-to-day website management activities to maximise conversion points and enhance user experience.
- Continuously monitor website performance and identify opportunities for improvement.
- SEO Management and Content Creation
- Conduct keyword research and implement SEO strategies to improve search engine rankings and drive organic traffic.
- Work with the Marketing Manager to produce regular blog posts with strong copywriting skills to support ongoing SEO optimisation efforts.
- Ensure our Google Business listings are up to date and optimised.
- Paid Advertisements and PPC Campaigns
- Research, set up, and manage PPC campaigns to maximise conversions and ROI.
- CRM Management
- Work with the Marketing Manager to plan and manage CRM campaigns, including database segmentation and customer targeting.
- Ensure all automation is optimised to maximise conversions.
- Utilise CRM data to personalise communications and drive customer engagement.
- Online Wine Shop Development
- Work on developing and enhancing the online wine shop on the Shopify platform, ensuring a seamless shopping experience for customers.
Skills & Experience
- Minimum 1-2 years experience in a similar role, preferably within hospitality.
- Strong understanding of digital & social marketing principles and strategies.
- Strong interest and passion for working within the wine and hospitality industry.
- Excellent data analysis skills with the ability to derive actionable insights from marketing data.
- Experience in developing, running and analysing digital & social campaigns across multiple channels.
- Proficiency in HTML and familiarity with marketing software such as Google Business Tools, Klaviyo, Squarespace, Metricool, and Shopify.
- Motivated self-starter with a proactive problem-solving mindset, adept at adapting to change, and skilled in effective collaboration across diverse teams.
- Proven success with SEO strategies.
- Experience running paid promotions and managing PPC campaigns.
- Proactive work ethic with the ability to take ownership of projects and work self-sufficiently.
- Desire to develop and enhance skills and knowledge within the digital marketing field.
Digital Marketing Executive in London employer: Humble Grape
Contact Detail:
Humble Grape Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your creativity and expertise, especially in areas like SEO and social media management.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their social media channels and website. Bring fresh ideas to the table during your interview – they’ll love your enthusiasm and initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in the digital marketing space. Plus, it’s a great way to ensure your application gets seen by the right people!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in CRM, social media, and SEO strategies, as these are key for us. Use specific examples that showcase your skills and achievements in these areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the wine and hospitality industry, and explain why you want to join our team at Humble Grape. Be sure to mention how your skills align with our goals and values.
Showcase Your Creativity: As a digital marketing whizz, we want to see your creative side! Include links to any campaigns or projects you've worked on that demonstrate your ability to think outside the box. This could be social media posts, blog articles, or even PPC ads.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Humble Grape
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in social media and SEO. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows you're not just familiar with the theory but have practical experience too.
✨Show Your Passion for Wine and Hospitality
Since this role is within the wine and hospitality industry, it’s crucial to express your enthusiasm for both. Share any personal experiences or knowledge about wine that could relate to the job. This will help you stand out as someone who genuinely cares about the brand.
✨Prepare for Data-Driven Questions
Expect questions about how you've used data to inform your marketing strategies. Be ready to share examples of how you've analysed campaign performance and made adjustments based on those insights. This demonstrates your analytical skills and ability to drive results.
✨Bring Ideas to the Table
Think of a few innovative digital marketing ideas that could benefit Humble Grape and Vivat Bacchus. Whether it's a unique social media campaign or an SEO strategy, presenting your ideas shows initiative and creativity, which are key traits for this role.
