At a Glance
- Tasks: Lead social media strategy and mentor the team to elevate brand presence.
- Company: Fast-growing global wellness brand based in Dubai.
- Benefits: Premium healthcare, wellness perks, 25 days leave plus your birthday off!
- Other info: Join a dynamic team that values collaboration and growth.
- Why this job: Make a real impact and own your role from day one.
- Qualifications: Experience scaling social platforms and strong storytelling skills.
The predicted salary is between 40500 - 49500 £ per year.
About Us
Founded in Dubai only 4 short years ago, and we're already growing internationally. Humantra is a global wellness brand on a mission to help people achieve optimal hydration and unlock their best daily performance. We believe hydration is the most overlooked foundation of health, energy, and mental clarity. Our electrolyte solutions are designed to support modern lifestyles - whether that's training, travelling, working, or simply getting through a busy day.
The Opportunity
Humantra is seeking an experienced Social Media Lead! While the Social Content Manager maintains the core operational engine and publishing cadence, this senior role is strictly focused on the strategic planning and growth of the function. The goal is to build a best-in-class social ecosystem and mentor our internal talent to drive this long-term.
What You'll Own
- Core Strategic Objectives
- Strategic Architecture: Alongside the Social Content Manager, build and own the overarching mission, 2026 social strategy, tone of voice, visual identity.
- Audience Expansion: Execute the strategy for new audience acquisition, implement an A/B testing framework (hooks, formats etc.) to significantly improve watch time and retention.
- Advanced Insights: Establish advanced social listening (SOV) and sentiment reporting that directly influences social strategy to best achieve Humantra's business goals.
- Creative Excellence & Production Standards: Define and uphold best-in-class creative and production standards across all social channels, including campaign shoots, ensuring a premium, distinctive, and consistent visual identity. Set clear guidelines on quality, pacing, and output to elevate overall brand perception.
- Mentorship & Upskilling
- Strategic Transfer: Guide the Manager through the creation of the Social Playbook to ensure they own the visual identity and establish forward planning within the team.
- Reporting Mastery: Mentor the Manager in framing updates using the objective – action – impact model for senior stakeholders.
- Leadership Handover: Gradually transition ownership of major campaigns to the Manager and ensure they are set up for success.
Skills & Behaviours
- A track record of scaling social platforms (IG/TikTok) within high-growth brands (ideally in-house).
- Expert-level knowledge of social listening tools and SOV reporting.
- Ability to teach strategic thinking and embed new ways of working to ensure the continued success of the department.
- Experience organising professional campaign shoots, managing budgets, and assessing trade-offs to ensure deadlines are met with the desired aesthetic.
- Experience within a founder-led brand, with a strong ability to capture impactful storytelling that aligns with Humantra's business goals.
Why Join Humantra?
Joining Humantra means real ownership and impact from day one. It's that simple. In every role you'll work closely with our lean, high-performing team that values impact, pace, and collaboration. We're looking for those who never settle for the status-quo to help build the engine to power our next stage of growth.
Our Humantras (values)
- Impact over Ego
- Togetherness
- Radical Ownership
- Proper Conversations
- Wired for Growth
Benefits
- Premium Private Healthcare Insurance
- Monthly wellness perk (gym, supplements, etc.)
- 25 days annual leave + your birthday off!
- 1 Week 'Work from Anywhere' per year
- Plus more!
Social Media Lead employer: Humantra
At Humantra, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As an Integrated Senior Designer, you'll have the opportunity to work on diverse projects in both print and digital mediums, with ample room for professional growth and development. Our hybrid work model allows for flexibility while being part of a passionate team dedicated to delivering high-quality, impactful design.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humantra and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humantra are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humantra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humantra. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humantra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humantra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humantra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humantra
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humantra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humantra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
