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For Companies At a Glance
- Tasks: Create and manage engaging social media content across Instagram, TikTok, and more.
- Company: Join Humantra, a brand dedicated to hydration and wellness.
- Benefits: Enjoy 25 days holiday, premium healthcare, and a monthly wellness stipend.
- Why this job: Be part of a mission-driven team shaping the future of wellness through social media.
- Qualifications: 1+ year in social content or digital marketing with strong creative skills.
- Other info: Hybrid work model with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
At Humantra, we believe hydration is the foundation of everything — how we move, think, feel, and show up. We are on a mission to become the most mentally available and physically accessible electrolyte brand on the planet. Social is one of the most powerful ways we bring that to life. We are looking for a Social Media Executive to help build Humantra's organic social presence across Instagram, TikTok, and emerging platforms. This is a brand-first, content-led role for someone with sharp creative instincts, editorial discipline, and deep platform fluency. You will own the storytelling that connects Humantra with our community. You will ideate, create, and execute content that feels intentional, relevant, and culturally tuned-in. From trend-driven short-form to campaign support, you will help shape how Humantra shows up online, every day.
Where You Will Spend Your Time
- Content Creation and Execution (45%)
- Own day-to-day execution across platforms including briefing, copywriting, publishing, and QA.
- Capture and edit short-form content using tools like CapCut, Canva, or Storywave with a UGC-first mindset.
- Attend shoots and content days to gather BTS, lifestyle, and IRL footage.
- Manage UGC creators and freelance content partners, ensuring quality and brand consistency.
- Performance and Optimisation (25%)
- Track social analytics and report monthly and quarterly on key metrics and insights.
- Use data to guide content testing, creative optimisation, and publishing decisions.
- Stay current on platform updates, trends, and best practices, and share insights with the team.
- Social Strategy and Planning (20%)
- Support the organic content strategy across platforms in line with brand vision and business goals.
- Maintain and manage the social calendar, balancing planned campaigns with reactive opportunities.
- Collaborate with Brand, Campaigns, Creators, and Ecomm teams to amplify key launches and moments.
- Identify whitespace opportunities and explore new formats and platforms that align with our tone and values.
- Support TikTok strategy end to end, including TikTok Shop content, organic growth, and community building.
- Community and Collaboration (10%)
- Work with PR and Creator teams to amplify earned and influencer content.
- Respond to DMs and comments where appropriate to support community engagement.
- Manage relationships with platform reps and tools such as TikTok and Meta.
Who You Are
- 1+ year of experience in social content or digital marketing at a fast-paced brand or agency.
- Confident content creator with experience shooting, editing, and publishing across TikTok and Instagram.
- Deep understanding of platform culture, trends, and what makes content resonate.
- Strong copywriter with a sharp eye for tone, clarity, and detail.
- Clear communicator and confident project manager who can juggle multiple priorities.
- Creative and collaborative, comfortable briefing others and receiving feedback.
- Passionate about wellness, storytelling, and building brand through content.
Bonus Points
- You are a creator yourself or have managed UGC content.
- Experience with consumer brands in wellness, beauty, fashion, or activewear.
- Familiarity with social analytics tools such as Later, Dash Hudson, or Meta Business Suite.
- Comfortable capturing content live at shoots, events, or activations.
- A strong network of UGC creators or freelance content partners.
Benefits
- 25 days holiday plus your birthday off.
- Premium private healthcare insurance.
- Brand new MacBook or Windows laptop.
- Monthly wellness stipend for gym, supplements, or similar.
- Hybrid working: 2 days in the office, 3 remote.
- 1 week 'Work from Anywhere' per year.
Social Media Executive employer: Humantra
Contact Detail:
Humantra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity on platforms like Instagram and TikTok. Share content that reflects your understanding of trends and what resonates with audiences, just like you'd do for Humantra.
✨Tip Number 2
Network like a pro! Connect with other creators and industry professionals. Attend events or online meet-ups to build relationships that could lead to opportunities. Remember, it’s all about who you know and how you can collaborate!
✨Tip Number 3
Don’t forget to track your progress! Use analytics tools to measure the performance of your content. This will not only help you improve but also show potential employers that you’re data-driven and results-oriented.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our mission. Tailor your application to highlight your passion for wellness and storytelling, and let us see your unique voice shine through.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Social Media Executive role, let your creativity shine through! Share examples of your past work that showcase your content creation skills and how you've engaged audiences on platforms like Instagram and TikTok.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience with social media trends, platform culture, and any relevant projects that align with Humantra's mission and values.
Be Authentic: We love authenticity! In your application, be yourself and let your passion for wellness and storytelling come through. This is your chance to connect with us on a personal level, so don’t hold back!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Humantra
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features on Instagram, TikTok, and any emerging platforms. Research what type of content performs best on each platform and be ready to discuss how you would leverage these insights for Humantra's organic social strategy.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in content creation, especially short-form videos. Bring examples that demonstrate your ability to tell a story and engage an audience, as this role is all about connecting with the community through creative content.
✨Be Data-Driven
Familiarise yourself with social analytics tools and be prepared to discuss how you’ve used data to inform your content strategies in the past. Highlight specific metrics you've tracked and how they influenced your decisions, showing that you can optimise content effectively.
✨Engage with the Brand
Research Humantra’s mission and values thoroughly. Be ready to share how your personal passion for wellness and storytelling aligns with their brand. This will show that you’re not just looking for any job, but that you genuinely want to contribute to their vision.
