At a Glance
- Tasks: Lead Humantra's direct-to-consumer business in Germany and drive growth strategies.
- Company: Join a fast-growing global wellness brand focused on hydration and performance.
- Benefits: Enjoy premium healthcare, wellness perks, generous leave, and remote work options.
- Other info: Be part of a collaborative culture that values ownership and innovation.
- Why this job: Make a real impact in a dynamic team while shaping the future of wellness in Germany.
- Qualifications: Experience in D2C or ecommerce, fluent in German and English, strong commercial judgement.
The predicted salary is between 63000 - 77000 £ per year.
Founded in Dubai only 5 short years ago, Humantra is a global wellness brand on a mission to help people achieve optimal hydration and unlock their best daily performance. We believe hydration is the most overlooked foundation of health, energy, and mental clarity. Our electrolyte solutions are designed to support modern lifestyles - whether that's training, travelling, working, or simply getting through a busy day.
The Germany D2C Lead is responsible for Humantra's entire direct-to-consumer business in Germany, owning the channel P&L, sales growth and local market plan. Germany is a core focus heading into 2027, and your task is to establish it as Humantra's next scalable market through sustainable customer acquisition, repeat purchase and sound commercial execution.
Working across Growth, Acquisition, Retention, Ecommerce, Brand, Creative, Influencers, Finance and Operations, you will translate German customer insight into a coordinated plan. You will trade the website, lead local marketing activity and identify the propositions, partnerships and customer experiences that help Humantra grow in Germany.
What you'll own:
- Germany Strategy and P&L Ownership: Own the Germany D2C strategy, annual budget and quarterly growth plan, with clear targets for revenue, new customers, retention and profitability. Manage the channel P&L with Finance, tracking marketing investment, discounts, product margins and fulfilment costs; recommend resource allocation and corrective action. Agree criteria with the Head of Growth for further investment, using acquisition economics, cohort retention, contribution margin and operational readiness to assess scalability. Lead weekly trading and monthly market reviews, explaining performance against plan and turning findings into decisions, owners and next actions.
- Ecommerce Trading and Customer Experience: Own day-to-day trading of the German website, including merchandising, product availability, pricing, bundles, offers and the local promotional calendar. Work with our Ecommerce Lead on conversion, average order value and revenue per session; prioritise improvements to product pages, landing pages and checkout. Ensure German language, product education and subscription messaging are clear and culturally relevant; identify friction in payment, delivery, returns and customer support. Coordinate website changes, launches and promotions with central teams, ensuring a consistent experience from marketing through purchase.
- Acquisition Retention and Subscription Growth: Work with our Acquisition Lead on the German acquisition plan, local audiences, channel opportunities and investment decisions informed by CAC, payback and customer quality. Work with our Retention Lead on local CRM, WhatsApp and subscription strategies, focusing on repeat purchase, customer lifetime value and cancellation drivers. Work with our Creative Strategist on German concepts and tests, using local customer insight to improve messaging and creative performance.
- Local Brand and Marketing Campaigns: Work with Brand on how Humantra shows up in Germany, translating global positioning into locally relevant messaging, product education and campaigns. Lead the German marketing and trading calendar, identifying relevant shopping occasions, seasonal demand, product launches and promotional opportunities. Develop local trial and sampling initiatives with Growth and Brand, measuring customer acquisition and follow-on purchase alongside reach.
- Creators Influencers and Partnerships: Support the Influencer team in identifying and briefing German creators, influencers and ambassadors with strong audience and brand fit. Identify and develop local brand partnerships and community opportunities that can drive awareness, trial and customer acquisition. Coordinate partner activity and track its commercial impact, using clear objectives, suitable measurement and customer quality signals.
- Market Insight and Scalable Testing: Own ongoing German customer and competitor research, covering propositions, pricing, promotions, channels and shopping behaviour; share implications with the business. Build a prioritised test roadmap across acquisition, offers, website experience, retention and local campaigns, with hypotheses, budgets and success criteria. Evaluate results with channel teams and the Insights Analyst; recommend what to scale, adapt or stop, and distinguish seasonal demand from sustained market progress.
- Cross Functional Delivery and Market Readiness: Partner with Operations and the Insights Analyst on German demand forecasts, launches and promotions, flagging stock and service risks before activity scales. Bring local customer feedback into product, pack, flavour and subscription decisions, and coordinate improvements with the relevant teams. Coordinate German market requirements with Finance, Operations and specialist advisers, escalating issues in content, customer terms or processes to the responsible owners.
Success Measures:
- Germany D2C net revenue, growth and contribution profit against the agreed budget.
- New customer growth at sustainable acquisition cost and payback as investment increases.
- Improved conversion, average order value and revenue per session.
- Stronger cohort repeat purchase, subscription retention and customer lifetime value.
- Local campaigns and partnerships delivering measurable customer acquisition and repeat purchase.
- Evidence that successful tests can scale, supported by reliable forecasting, reporting and customer experience.
Skills & behaviours:
- Experience owning or materially contributing to the growth of a German D2C or ecommerce business, with clear examples of commercial results.
- Strong commercial judgement and experience managing a P&L, trading budget or comparable revenue and profitability responsibilities.
- Fluent written and spoken German and English, with a deep understanding of German customers, shopping behaviour and cultural context.
- Hands-on ecommerce trading experience across merchandising, pricing, promotions, product launches and conversion improvement.
- Understanding of acquisition, CRM, retention and subscription economics, and experience working with specialist teams to improve performance.
- Ability to use customer, cohort and channel data to identify opportunities, build a market plan and make investment recommendations.
- Experience developing local campaigns and working with creators, influencers, agencies or brand partners.
- Strong project management and stakeholder skills, with the ability to coordinate central teams and keep local priorities moving.
- Experience working with Shopify, performance marketing data, CRM and ecommerce reporting tools.
Nice to haves:
- Experience within wellness, nutrition, FMCG or a subscription business.
- Scaling an international brand in Germany or building a local market operation within a central team.
- Local sampling, events, ambassador programmes or partnerships with relevant communities.
- Exposure to Klaviyo, subscription management platforms and structured experimentation.
- Experience coordinating customer experience, fulfilment or localisation improvements.
Why Join Humantra?
Joining Humantra means real ownership and impact from day one. In every role you'll work closely with our lean, high-performing team that values impact, pace, and collaboration. We're looking for those who never settle for the status-quo to help build the engine to power our next stage of growth.
Our HuMANTRA's:
- Impact over Ego
- Togetherness
- Radical Ownership
- Proper Conversations
- Wired for Growth
Benefits:
- Premium Private Healthcare Insurance
- Monthly wellness perk (gym, supplements, etc.)
- 25 days annual leave + your birthday off!
- 1 Week 'Work from Anywhere' per year
- Plus more!
Germany Market Lead in London employer: Humantra
At Humantra, we pride ourselves on being an exceptional employer that fosters a culture of collaboration, impact, and growth. As a rapidly scaling global wellness brand based in Dubai, we offer our employees meaningful opportunities to shape the future of hydration solutions while enjoying benefits like a monthly wellness perk, generous leave policies, and a commitment to personal and professional development. Join us to be part of a high-performing team where your contributions truly matter and where you can thrive in an environment designed for success.
StudySmarter Expert Advice🤫
We think this is how you could land Germany Market Lead in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Humantra are looking for when hiring for a Germany Market Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Humantra for the Germany Market Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Humantra as a Germany Market Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Humantra’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Germany Market Lead.
We think you need these skills to ace Germany Market Lead in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Humantra, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Humantra's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Humantra. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Humantra
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Humantra uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Humantra. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
