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- Tasks: Lead client relationships and oversee immersive brand campaigns from start to finish.
- Company: Join a vibrant experiential agency known for unforgettable brand experiences and a fun culture.
- Benefits: Enjoy a supportive work environment with opportunities for mentorship and professional growth.
- Why this job: Be at the forefront of experiential marketing, shaping innovative campaigns for top-tier brands.
- Qualifications: Strong relationship-building skills and experience in business development and team leadership required.
- Other info: Perfect for those passionate about creativity and collaboration in a dynamic setting.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a dynamic experiential agency with a passion for creating unforgettable brand experiences, are looking for a Senior Account Director to join their team. This agency specialises in festival activations, delivering large scale brand experiences and sampling campaigns for some of the world’s leading consumer brands. This agency really encourages brands to totally re-think the role of experiential marketing, and have such a fantastic, fun and supportive culture so overall an amazing opportunity.
In this senior role, you’ll take the lead on client development and be pivotal in driving new business efforts. You’ll build and maintain relationships with a top-tier brand, overseeing the delivery of immersive and strategic campaigns from concept through to execution. Your insight and leadership will help shape the agency’s approach, inspire the team, and ensure they remain at the forefront of experiential marketing.
Key Responsibilities:- Client Development: Develop a strong, trusted relationship with one of the agency’s key clients. Act as the primary point of contact, ensuring open communication and proactive engagement. Overall responsibility for campaign budgets and forecasting your client spend for the year ahead. Negotiate client contracts and commercials. Maintain a strong understanding of your clients’ market and competitors’ activity.
- New Business Development: Lead new business pitches and drive growth through a strategic approach to client acquisition. Identify and pursue opportunities with brands that align with the agency’s capabilities and vision. Collaborate with internal teams to develop compelling proposals and innovative ideas.
- Campaign Strategy and Execution: Oversee end-to-end delivery of festival activations, sampling campaigns, and bespoke brand experiences. Work closely with creative and production teams to ensure high-impact campaigns that align with client goals. Demonstrate creative thinking, interrogating briefs and understanding target audiences.
- Team Leadership and Mentorship: Mentor and guide account managers and coordinators, fostering a collaborative and high-performing team culture. Champion best practices in account management, sharing insights and fostering continuous improvement. Ensure your team are delivering projects on time, on budget, and to the highest quality standards.
- Relationship-Building Skills: Exceptional client-facing skills, with the ability to build trust and deliver value to key stakeholders.
- Creative and Strategic Thinking: Ability to develop and execute high-impact, experiential concepts that connect with audiences and achieve client goals.
- Business Development Acumen: Strong experience in pitching, client acquisition, and scaling business with high-profile brands.
- Leadership: Experience managing and mentoring teams, with a collaborative approach and a drive to elevate others.
- Positive approach: A positive, collaborative and energetic personality who is passionate about experiential and keen to help those around them develop.
If you’re looking for a role where you’ll have the opportunity to join a well-established agency delivering stand-out activations for leading consumer brands, then don’t miss out on this opportunity. APPLY NOW and share your CV.
Senior Account Director (Experiential) employer: Humans
Contact Detail:
Humans Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director (Experiential)
✨Tip Number 1
Network within the experiential marketing industry. Attend relevant events, festivals, and conferences where you can meet potential clients and other professionals. Building relationships in person can give you an edge when applying for this role.
✨Tip Number 2
Showcase your experience with large-scale campaigns. Be prepared to discuss specific examples of successful projects you've led, particularly those that involved client development and innovative strategies. This will demonstrate your capability to handle the responsibilities of the Senior Account Director role.
✨Tip Number 3
Familiarise yourself with the agency's key clients and their market positioning. Understanding their brand values and previous campaigns will allow you to tailor your approach and show how you can add value to their existing strategies.
✨Tip Number 4
Prepare to discuss your leadership style and how you mentor others. The agency values a collaborative culture, so be ready to share examples of how you've successfully guided teams in the past and fostered a positive working environment.
We think you need these skills to ace Senior Account Director (Experiential)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in experiential marketing, client development, and team leadership. Use specific examples that demonstrate your ability to build relationships and deliver successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for experiential marketing and your understanding of the agency's vision. Mention how your skills align with the key responsibilities outlined in the job description.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles, such as successful campaigns you've led or new business opportunities you've secured. This will help illustrate your impact in previous positions.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to client development and campaign strategy. Think of examples where you've successfully navigated challenges and how you can bring that experience to the agency.
How to prepare for a job interview at Humans
✨Showcase Your Relationship-Building Skills
As a Senior Account Director, your ability to build trust with clients is crucial. Prepare examples of how you've successfully developed strong client relationships in the past, highlighting your communication skills and proactive engagement.
✨Demonstrate Creative and Strategic Thinking
Be ready to discuss your approach to developing high-impact experiential concepts. Share specific instances where your creative thinking led to successful campaigns, and be prepared to brainstorm ideas during the interview.
✨Highlight Your Business Development Experience
Since this role involves leading new business pitches, come equipped with stories of how you've successfully acquired clients and scaled business. Discuss your strategic approach to identifying opportunities that align with agency capabilities.
✨Emphasise Leadership and Mentorship
This position requires team leadership, so be prepared to talk about your experience managing and mentoring teams. Share how you've fostered a collaborative culture and helped elevate others in their roles.
