At a Glance
- Tasks: Lead and optimise paid social media campaigns on platforms like Meta and TikTok.
- Company: Join Humanpeople, a startup dedicated to enhancing health through innovative solutions.
- Benefits: Enjoy a competitive salary, benefits package, and the chance to work remotely.
- Why this job: Make a real impact in health while collaborating with a passionate team in a dynamic environment.
- Qualifications: 3-5 years of experience in paid social campaigns, especially in D2C or e-commerce.
- Other info: Ideal for those who thrive in fast-paced settings and are eager to learn.
The predicted salary is between 36000 - 60000 £ per year.
About Humanpeople
Humanpeople is on a mission to help people feel and perform at their best through smarter, science-backed health solutions. We combine cutting-edge diagnostics, personalized recommendations, and high-quality supplements to help people take control of their wellbeing.
We’re now looking for a Paid Social Marketing Ads Manager to take our paid acquisition strategy to the next level. You’ll play a key role in driving growth across channels like Meta, TikTok, and other emerging platforms.
What You’ll Do
- Own and execute Humanpeople’s paid social strategy end-to-end, with a focus on customer acquisition and ROI.
- Plan, launch, and optimize campaigns across Meta (Facebook/Instagram), TikTok, and potentially LinkedIn and Pinterest.
- Build and manage Google PPC and Performance Max campaigns methodically, testing and building segmented audiences.
- Collaborate with our creative and content teams to test and scale high-performing ad creatives.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Manage budgets, forecast performance, and report on key KPIs including CAC, ROAS, and LTV.
- Stay on top of platform updates, new tools, and paid media best practices.
What We’re Looking For
- 3–5 years of experience running and scaling paid social campaigns, ideally in D2C, health, or e-commerce.
- Deep hands-on experience with Meta Ads Manager, Instagram, and TikTok Ads.
- Strong analytical mindset — comfortable working with performance data to inform decisions.
- Experience with creative testing frameworks and performance-driven creative direction.
- Familiarity with AI marketing and productivity tools (e.g., ChatGPT, Midjourney, Pencil, AdCreative.ai) to enhance campaign testing, copywriting, and audience targeting.
- Knowledge of the broader digital marketing ecosystem (GA, attribution tools, landing page optimization).
- Proactive, resourceful, and excited to work in a fast-paced, mission-driven startup environment.
- Comfortable working independently in a fast-moving startup.
Nice to Have
- Experience with influencer/UGC content strategies.
- Familiarity with other paid channels (Google, YouTube, programmatic, etc.).
- Background or interest in health, wellness, or personalized nutrition.
- Working knowledge of CAP and MHRA guidelines on advertising for pharmaceuticals online (can be learned on the job).
Why Join Humanpeople?
- Be part of a fast-growing startup making a real impact on people’s health and performance.
- Work with a collaborative, mission-driven team.
- Competitive salary and benefits package.
Paid Social Media Manager employer: humanpeople
Contact Detail:
humanpeople Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising, especially on platforms like Meta and TikTok. This will not only help you understand what works but also show your potential employer that you're proactive and up-to-date with industry changes.
✨Tip Number 2
Network with professionals in the health and wellness sector who are already working in paid social roles. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and results. Being able to articulate how you optimised campaigns for better ROI will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your familiarity with AI marketing tools by discussing how you've used them to enhance campaign performance. This will highlight your innovative mindset and ability to leverage technology in your strategies, making you a more attractive candidate.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media management, particularly with platforms like Meta and TikTok. Use specific metrics to showcase your achievements, such as ROI improvements or successful campaign launches.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and wellness, and explain how your skills align with Humanpeople's mission. Mention any familiarity with AI marketing tools and how you can leverage them to enhance their campaigns.
Showcase Analytical Skills: Provide examples of how you've used data analysis to inform your marketing decisions. Highlight your experience with KPIs like CAC and ROAS, and discuss how you've optimised campaigns based on performance data.
Demonstrate Creativity: Discuss your experience with creative testing frameworks and how you've collaborated with teams to develop high-performing ad creatives. Include any innovative strategies you've implemented in past roles that could benefit Humanpeople.
How to prepare for a job interview at humanpeople
✨Showcase Your Experience
Be ready to discuss your 3-5 years of experience in running and scaling paid social campaigns. Prepare specific examples of successful campaigns you've managed, particularly in D2C, health, or e-commerce sectors.
✨Demonstrate Analytical Skills
Highlight your strong analytical mindset by discussing how you've used performance data to inform decisions. Be prepared to explain how you analyse campaign data to identify trends and areas for improvement.
✨Familiarity with Tools
Make sure to mention your hands-on experience with Meta Ads Manager, Instagram, and TikTok Ads. Also, discuss any familiarity with AI marketing tools like ChatGPT or AdCreative.ai that can enhance campaign testing and audience targeting.
✨Cultural Fit and Proactivity
Express your excitement about working in a fast-paced, mission-driven startup environment. Share examples of how you've been proactive and resourceful in previous roles, as this aligns with what Humanpeople is looking for.