Head of Acquisition Martech

Head of Acquisition Martech

Full Time

Manchester (Hybrid)

Are you of a technical disposition, and able to define the requirements for marketing technology to help maximise marketing performance and profitably? This is a business critical role, to ensure Adtech and Martech is fit for purpose across the Paid Media team and agency network against a significant budget increase trajectory – a pivotal role in enabling the team to create and execute paid media and remarketing strategies against acquisition KPIs. We\’re talking about leading the charge in terms of delivering a single Martech stack, across a complex business, spending serious money across multiple brands within the entertainments industry.

Working as part of the Acquisition Planning and Media team, this role will support wider business efforts to build their Adtech and Martech capability. Using your strong understanding of working with customer data platforms and BI, along with designing and integrating tech stacks to enable better use of marketing and ad platforms, you\’ll be the key point of contact within the acquisition team in delivering a single Martech stack (CMS, Tag Management, CMP and CDP), ensuring strategies for targeting, media delivery, optimisation, remarketing, and analysis are executed.

The Job…

You’ll be reporting to the Senior Director of Acquisition & Media Planning and will work closely with Head of Paid Media, analytics, BI, and development teams.

It’s a full-time role, with flexible hours. You\’ll be in the modern Manchester office 2 days a week, with the rest of your work conducted remotely.

You\’ll be responsible for:

1. Partnering with the enterprise level project team to establish the Adtech/Martech vision and strategy in line with the customer and market needs and delivering measurable impact.
2. Creating a measurement framework to enable acquisition and commercial decision-making across multi-channel campaigns and complex 360 use cases.
3. Identifying market needs, discovering opportunities, and defining customer needs in AdTech/MarTech/ and the associated product features to meet those needs.
4. Establishing success criteria for key product features using meaningful metrics and KPIs and assessing the Martech requirements for internal and external partners, whilst continually building Adtech and Martech capabilities working with the Head of Paid Media and the Analytics, BI and Development teams.
5. Working with the Paid Media team: Head of Paid Media, channel leads and Campaign Manager (Ad ops) to ensure effective tracking is set-up for all campaigns and creatives and building strategies utilising the CDP.
6. Working with the BI team to create operational and analytical reporting suites and dashboards to allow for paid media optimisation and commercial reporting.
7. Working with the mobile app team to ensure mobile tracking and ad accounts are enabled and accessible across the Adtech.
8. Pushing innovation boundaries to uncover incremental growth opportunities, drive testing, trial and experimentation.

About You…

As the Head of Acquisition Martech you’ll be highly collaborative and have a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics. As a result you\’ll enjoy working with both internal channel specialists and outsourced agencies, supported by the Vendor Management function, all with a view to delivering the best work and outcomes possible.

Here\’s some of the key experience you\’ll need to demonstrate:

1. 10+ years experience in driving customer acquisition across marketing channels such as TV, OOO, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
2. Demonstrable experience of managing ideation to launch of digital products, enterprise solutions and services and experience working with demand side and supply side ad tech platforms, associated integrations, and measurements.
3. Technical experience working with design, engineering, and data science teams to define and develop products.
4. A history in driving growth with innovative demand generation and prospecting campaigns, working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies.
5. Proven experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
6. Familiarity with social acquisition channels, including YouTube, Facebook, Twitter, and other social media environments.
7. High levels of analytical and data driven problems solving. Including proficiency in A/B testing and the ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
8. The ability to prioritise and work comfortably on multiple projects and meet deadlines whilst working effectively under pressure. You\’ll be team-oriented using sound judgment in decision making, and demonstrate calmness in sometimes uncertain and stressful circumstances.

The Company…

This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sectors, and for an experienced automation and acquisition marketing tech expert, this represents a great opportunity to think outside of the box and get involved in the types of projects you won\’t be able to, elsewhere.

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary DOE, some additional benefits include;

• Private health cover
• Various discounted products and services

Apply Now!

We\’re interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you\’re interested, please apply with your up-to-date CV today.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Information Technology

Industries

• Marketing Services, Advertising Services, and Technology, Information and Media

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