At a Glance
- Tasks: Analyse digital marketing data to drive insights and optimise performance.
- Company: Join a dynamic team in a growing Business Intelligence function.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Mentor junior analysts and shape the future of marketing measurement.
- Why this job: Make a real impact on marketing strategies with your analytical skills.
- Qualifications: Experience in marketing analytics, SQL, and data visualisation tools like Tableau.
The predicted salary is between 45000 - 55000 £ per year.
Manchester / Hybrid - 2 days per week in the office
We’re looking for an experienced Senior Marketing Analyst to join a growing Business Intelligence function, helping turn complex marketing data into meaningful commercial insight.
This is a senior, hands-on analytics role working across the full digital marketing mix, including paid media, websites, apps, affiliates, SEO and other channels.
You’ll work closely with marketing, commercial and BI teams to understand what’s driving performance, identify opportunities for improvement and help shape smarter, data-led marketing decisions.
Alongside delivering analysis yourself, you’ll play an important role in developing the wider marketing analytics capability, improving measurement approaches, establishing best practice and supporting the development of other analysts.
What you’ll be doing...
- Analyse performance across multiple digital marketing channels and identify trends, opportunities and areas for optimisation.
- Work closely with paid media and marketing teams to evaluate campaign performance and recommend data-driven improvements.
- Analyse audience behaviour, segmentation and targeting to improve marketing effectiveness.
- Measure the impact of cross-channel and 360° marketing campaigns.
- Help develop and improve marketing attribution and performance measurement frameworks.
- Combine marketing, customer, financial and product data to provide a broader view of business performance.
- Translate complex analysis into clear, commercially focused insights for senior marketing and commercial stakeholders.
- Support the setup and management of tracking parameters, conversion goals and reporting to ensure accurate measurement.
- Establish best practice across marketing analytics, including analytical standards, documentation, QA and peer review.
- Mentor and support junior analysts, helping develop technical capability and stronger data storytelling.
- Evaluate new analytics tools, data sources and measurement methodologies.
- Keep up to date with changes across digital marketing platforms and identify how these could impact performance and strategy.
What we’re looking for...
You’ll have strong experience within marketing analytics, ideally covering cross-channel or full-funnel marketing, alongside confident SQL and data visualisation skills such as Tableau.
You’ll understand marketing measurement and attribution and, importantly, be able to turn data into recommendations that make sense commercially.
Experience with Python or R, advanced attribution modelling, statistical analysis and automation would be beneficial, but equally important is your ability to communicate effectively, influence senior stakeholders and help raise the analytical capability of the wider team.
This is a great opportunity for someone who wants to remain hands‑on with data while having a broader influence on how marketing performance is measured and understood across a business.
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Senior Marketing Analyst in Manchester employer: Humankind Global Recruitment
As a leading employer in the IT service delivery sector, we offer a dynamic work environment in London that fosters innovation and collaboration. Our hybrid working model promotes a healthy work-life balance, while our commitment to employee development ensures that you will have ample opportunities for growth and advancement. Join us to be part of a customer-centric culture that values your contributions and encourages continuous improvement.
Contact Details:
Humankind Global Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humankind Global Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humankind Global Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humankind Global Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humankind Global Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humankind Global Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humankind Global Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humankind Global Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humankind Global Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humankind Global Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humankind Global Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
