At a Glance
- Tasks: Analyse customer and campaign data to boost marketing performance and engagement.
- Company: Dynamic company in Manchester with a hybrid work model.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team and stay ahead of industry trends.
- Why this job: Make a real impact by turning data into actionable insights for marketing success.
- Qualifications: Experience in analytics, CRM, and proficiency in SQL and visualisation tools.
The predicted salary is between 45000 - 55000 £ per year.
Manchester / Hybrid - 2 days per week in the office
We’re looking for a Marketing Engagement Analyst to join a growing Business Intelligence function, using customer, CRM and campaign data to help improve marketing performance and customer engagement.
This is a hands-on analytics role where you’ll work across CRM, customer and marketing data to understand what’s driving performance across areas such as conversion, retention, reactivation, cross-sell and campaign effectiveness.
You’ll work closely with Marketing and BI teams, turning data into clear insights and recommendations that can support better commercial decisions.
- What you’ll be doing
- Analyse CRM, customer and campaign data to identify trends and changes in performance.
- Track key marketing and customer metrics including conversion, retention, reactivation, cross-sell and campaign ROI.
- Build reports, dashboards and deeper analysis to help stakeholders understand campaign performance.
- Analyse customer behaviour, segmentation, targeting and customer journeys.
- Use statistical and analytical techniques to explore performance and identify opportunities for improvement.
- Turn complex data into clear conclusions, recommendations and visualisations.
- Work closely with Marketing and BI teams to understand requirements and provide commercially useful insight.
- Use SQL, Python and visualisation tools such as Tableau to analyse data and solve business problems.
- Support campaign measurement and test-and-learn activity, including control groups and uplift analysis.
- Ensure analysis follows agreed standards around data quality, documentation and governance.
- Keep up to date with CRM, marketing and industry trends that could impact campaign performance.
What we’re looking for...
You’ll have previous experience within an analytical role, ideally across CRM, marketing, customer or digital analytics.
You’ll be comfortable working with campaign and customer data and confident using SQL alongside a BI or visualisation tool such as Tableau, Power BI or Looker.
You’ll have a good understanding of statistics and be able to take data beyond simply reporting numbers — understanding what is happening, why it is happening and what the business can do with that information.
Experience with Python or R, CRM platforms, campaign measurement, customer lifecycle analysis or data warehousing would be beneficial.
Most importantly, you’ll be able to communicate your findings clearly and turn analysis into practical recommendations for both technical and non-technical stakeholders.
This is a great opportunity for someone who enjoys getting into the detail of customer and campaign data and wants to have a genuine impact on how marketing performance and customer engagement are understood.
#J-18808-Ljbffr
Marketing Engagement Analyst in Manchester employer: Humankind Global Recruitment
As a leading employer in the IT service delivery sector, we offer a dynamic work environment in London that fosters innovation and collaboration. Our hybrid working model promotes a healthy work-life balance, while our commitment to employee development ensures that you will have ample opportunities for growth and advancement. Join us to be part of a customer-centric culture that values your contributions and encourages continuous improvement.
Contact Details:
Humankind Global Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Engagement Analyst in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humankind Global Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humankind Global Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humankind Global Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humankind Global Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Engagement Analyst in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humankind Global Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humankind Global Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humankind Global Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humankind Global Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humankind Global Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humankind Global Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
