At a Glance
- Tasks: Drive marketing automation and gamification strategies to enhance customer engagement and retention.
- Company: Join a global digital marketing agency with a dynamic and innovative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to lead and influence strategy.
- Why this job: Make a real impact on customer experiences while working with cutting-edge technology.
- Qualifications: 3-5 years in digital marketing with strong marketing automation experience.
The predicted salary is between 60000 - 60000 £ per year.
- Manchester / Hybrid – 2 days per week in the office
- £60,000 per annum
- Global Digital Marketing Agency
We’re looking for an experienced Automation Manager to join a global digital marketing agency, taking a key role within their Engagement team.
This is a strategic but hands‑on role focused on marketing automation, gamification, CRM and customer retention.
You’ll help shape how automation and gamification are used across the customer journey, introducing new technology and tactics that improve engagement, loyalty and overall customer experience.
Working closely with Marketing, Product, Data, BI and Customer Experience teams, you’ll turn customer insight into effective retention strategies while continuously testing, learning and improving performance.
- What you’ll be doing
- Develop and drive the strategy for marketing automation and gamification across the customer portfolio.
- Review the existing automation technology stack, identifying gaps, new tools and opportunities for development.
- Work closely with Product teams to introduce and integrate new automation and gamification technology.
- Partner with Marketing, CRM, Retention, Data and Customer Experience teams to improve the overall customer journey.
- Develop automation and gamification tactics designed to increase customer engagement, retention and loyalty.
- Identify opportunities to introduce gamification and rewards across different customer segments.
- Work with Retention teams to develop targeted approaches that improve key customer KPIs.
- Lead a test‑and‑learn approach, including A/B and multivariate testing across retention activity.
- Partner with BI and Performance teams to analyse campaign performance and turn data into actionable recommendations.
- Produce post‑campaign analysis and use findings to continually improve future campaigns.
- Review and approve automation and gamification solutions, ensuring they meet technical requirements and best practice.
- Manage campaign budgets, balancing customer engagement with commercial performance.
- What we’re looking for
- Around 3–5 years’ digital marketing experience, with strong exposure to marketing automation.
- Proven experience implementing automation and/or gamification strategies within a multi‑channel environment.
- Strong understanding of CRM, lifecycle marketing, customer journeys, retention and engagement.
- Previous experience working with customer loyalty or rewards programmes.
- Good understanding of A/B testing, multivariate testing and campaign optimisation.
- Comfortable using customer and campaign data to make decisions and improve performance.
- Experience managing projects involving multiple teams and stakeholders.
- Strong Excel skills and confidence working with digital marketing and analytics tools.
- Able to manage multiple projects and priorities within a fast‑paced, complex environment.
- Strong stakeholder management, influencing and relationship‑building skills.
- Experience leading, coaching or bringing teams together around a shared strategy.
- Happy to travel approximately 15–20% as required.
This is a great opportunity for someone who understands both the technology and customer strategy behind marketing automation and wants to have a real influence on how a global business approaches engagement, retention and loyalty.
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Marketing Automation Manager in Manchester employer: Humankind Global Recruitment
As a leading employer in the IT service delivery sector, we offer a dynamic work environment in London that fosters innovation and collaboration. Our hybrid working model promotes a healthy work-life balance, while our commitment to employee development ensures that you will have ample opportunities for growth and advancement. Join us to be part of a customer-centric culture that values your contributions and encourages continuous improvement.
Contact Details:
Humankind Global Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humankind Global Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humankind Global Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humankind Global Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humankind Global Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humankind Global Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humankind Global Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humankind Global Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humankind Global Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humankind Global Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humankind Global Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
