At a Glance
- Tasks: Lead conversion optimisation strategies and collaborate with teams to boost customer engagement.
- Company: Dynamic digital marketing agency in hyper-growth, specialising in the entertainment sector.
- Benefits: Attractive salary, private health cover, and opportunities for promotion.
- Other info: Exciting international client base and a culture of growth and collaboration.
- Why this job: Join a creative team and make a real impact on innovative CRO projects.
- Qualifications: 5+ years in digital marketing with a focus on performance and customer-centric optimisation.
The predicted salary is between 45000 - 55000 £ per year.
Overview
Are you a self-motivated CRO Manager, with strong performance marketing skills, a creative eye and a customer centric approach?
In this role you'll lead the conversations around the design, implementation & evaluation of activities that increase conversions of new and existing customers.
You'll be focused on maximising the commercial returns for the business, by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more.
You'll thrive on being a true subject matter expert for all things conversion rate optimisation.
- Job details
- Base pay range
This range is provided by Humankind Global Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
The Job
As Conversion Rate Optimisation Manager (CRO Manager), you'll play a key role in the Marketing team.
As someone who knows how to engage incoming prospects and existing customers & uses performance data to design new solutions that drive conversion lift, you'll be a natural experimenter.
Responsibilities
- Owning specific KPIs within defined areas of influence in the conversion funnel.
- Working closely with other teams to ensure that the first purchase customers experience is optimised for conversion performance.
- Leading the strategy and then the design, implementation and measurement of the brand’s acquisition conversion optimisation roadmap and activities.
- Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes.
- Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.
- Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes.
- Mastering how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions.
- Working closely with other marketing teams (Affiliates, SEO, traditional media, digital media, social media, and referrals), staying abreast of all distribution efforts that drive awareness and generate traffic and collectively ensuring the brand is meeting or exceeding new customers acquisition targets.
- Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix.
- Planning your activities thoroughly and forecasting how these efforts will impact business outcomes.
- Delivering executive-level reports that convey complex analytical findings in a concise manner.
- Documenting key learnings, big wins, and misses, in the company wiki and Jira spaces to grow the business's intellectual property.
About You
As the CRO Manager / Conversion Rate Optimisation Manager you’ll be joining a dynamic and growing digital marketing agency with an exciting international client base.
With a focus on growth and people, the agency upholds a culture of humility, ownership, ambition and collaboration.
Qualifications
- 5+ years of digital marketing experience in a performance focused role.
- Successful track record of ideating, implementing and scaling CRO programs.
- Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices.
- Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc.
- Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways.
- Ability to manage and prioritise multiple projects simultaneously within a complex organisation.
- Excellent negotiation and relationship building skills.
- The ability and willingness to travel internationally.
About the Company
This is a digital marketing business enjoying hyper-growth at the moment.
They are experts within the entertainment sector, and for an analytical and strategically-minded Conversion Rate Optimisation Specialist, this represents a great opportunity to think outside of the box and get involved in the types of CRO projects you won't be able to elsewhere.
They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
- In addition to an attractive salary DOE, some additional benefits include;
- Private health cover
- Various discounted products and services
- Apply
We’re interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly.
If you're interested, please apply with your up-to-date CV today.
- Job function & industry
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, Advertising, and Strategy/Planning
- Industries: Marketing Services, Advertising Services, and Gambling Facilities and Casinos
- #J-18808-Ljbffr
CRO Manager in Manchester employer: Humankind Global Recruitment
As a leading employer in the IT service delivery sector, we offer a dynamic work environment in London that fosters innovation and collaboration. Our hybrid working model promotes a healthy work-life balance, while our commitment to employee development ensures that you will have ample opportunities for growth and advancement. Join us to be part of a customer-centric culture that values your contributions and encourages continuous improvement.
Contact Details:
Humankind Global Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humankind Global Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humankind Global Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humankind Global Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humankind Global Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humankind Global Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humankind Global Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humankind Global Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humankind Global Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humankind Global Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humankind Global Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
