Head of Marketing

Head of Marketing

Digital Marketing Agency

Manchester City center – 2 days a week in the office

Head of Marketing / Global Agency / Market Leaders / International clients, entertainment and lifestyle – leisure / 2 days in the City center offices / 25 days holiday plus bank holidays / Private Medical / Health Cash Plan / Pension matched up to 7% / Income Protection

Shape the strategy. Lead the Brand. Deliver real impact.

The Head of Marketing will take ownership of marketing strategy and performance across one major brand / division. This is a senior leadership role where you’ll sit at the heart of the business, working closely with Commercial, Product and Regional Marketing leadership to define direction, drive growth and deliver measurable results. You’ll be responsible for building and executing a fully integrated marketing strategy that connects with customers, delivers against commercial goals and elevates brand performance across every touch point.

If you’re someone who thrives on ownership, loves turning insight into action, and knows how to get the best out of teams and agencies, this is a role where you can genuinely make your mark.

The Head of Marketing will:

• Own and deliver a clear, insight-led marketing strategy aligned to brand and commercial objectives
• Develop and execute a 360, integrated marketing plan that drives demand and maximises value
• Build a deep understanding of the market, competitors and regulatory landscape
• Define and track KPIs, ensuring consistent delivery against quarterly and annual targets
• Champion a customer-first, data-driven approach to marketing performance and decision making
• Ensure strong strategic direction through clear briefs and alignment across teams
• Own marketing budgets, forecasts and performance reporting with a strong focus on ROI
• Ensure effective allocation and optimisation of spend across all channels
• Work closely with acquisition and planning teams to maximise efficiency and performance
• Track, analyse and optimise marketing investment to drive continuous improvement
• Leverage insights and data to inform strategy and improve brand performance

This is a live vacancy, and one that will be popular for sure, if you feel it sounds like the ideal opportunity then apply with an up to date CV.

Dave

#LI-DO1