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- Tasks: Lead marketing strategy and execution for exciting entertainment brands.
- Company: Join a hyper-growth digital marketing business specialising in entertainment.
- Benefits: Enjoy flexible hybrid work, private health cover, and great promotion prospects.
- Why this job: Be part of a creative team driving brand growth in a fast-paced environment.
- Qualifications: 3-5 years in marketing, with strong performance and brand management experience required.
- Other info: Frequent travel to Cyprus for the first 18 months is necessary.
The predicted salary is between 43200 - 72000 £ per year.
Full Time Manchester City Centre (Hybrid) with frequent travel to Cyprus. Working with exciting brands across the entertainment sector, you will be supporting the development of the overall marketing strategy, with a view to driving growth for your brand through excellent marketing execution.
If you have a strong, hands-on, performance marketing background, with a real appreciation of how all areas of marketing interlink for a successful multi-channel approach, this role will offer you the perfect blend between marketing strategy, multi-channel marketing deliverability, campaign analysis, and cross-department relationship building and stakeholder management. All within an exciting growth sector that rewards creativity and a strong customer experience.
The Job...
Supported by a squad of specialists across disciplines including social media & content, retention & loyalty, VIP marketing, conversion optimisation, SEO, affiliates, and more, it will be on you to develop the overall marketing strategy and drive growth and marketing performance.
You will be responsible for:
- Partnering closely with shared services such as acquisition, to execute across their paid, earned and owned channels.
- Leading the development and execution of an integrated marketing plan to deliver against commercial priorities.
- Continually optimising performance across the marketing mix and delivering insights and opportunities to the commercial lead and working closely with the commercial team to define priorities and assist with specific go-to-market activities.
- Creating and controlling the brand’s marketing budget with effective and accurate forecasting and spend.
- Evaluating marketing activities to track the effectiveness of each investment.
- Monitoring KPIs, verifying against market trends, and suggesting pivots to strategies when needed.
- Ensuring a high quality and a 360-approach in execution of marketing plans and communicating the brand’s vision and mission across all channels.
- Aligning with agencies when needed (PR, Advertising, Creative, Media).
- Modelling behaviours, regularly leveraging marketing insights data to inform marketing planning and optimisation opportunities.
- Partnering with Marketing Operations to ensure all marketing execution is properly set up in systems and tools for tracking/reporting.
- Leading the brand stewardship, ensuring legal compliance and adhering to brand standards in all executions.
About You...
You will be a high performing all-round marketer, with particular success across performance marketing. You will be at home in a fast-paced environment, spinning plenty of plates at the same time.
Here are some of the key experiences you will need to demonstrate:
- 3-5 years of marketing experience in a similar "Head of" role.
- Minimum 1-2 years experience in brand management.
- Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
- Experienced within a highly commercial environment, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, can be made.
- Budget management experience with strong analytical skills, financial skills and P&L understanding.
- Capability to analyse data, drawing conclusions to provide key insights and action plans.
- Highly organised with keen prioritisation skills to effectively manage marketing activity roadmaps.
- Strong negotiation skills and experience with vendor management.
- Experience in both traditional and digital advertising.
- A keen understanding of social media and community management.
- Excellent relationship building and influencing skills.
- Ability to travel frequently to and from Cyprus, for the first 18 months to support an ongoing acquisition.
The Company...
This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment arenas. The Head of Marketing position is a key role within the business, and you will have the chance to work within teams and on the types of brand projects you won’t be able to anywhere else.
They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.
Some additional benefits include:
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
Want To Apply?
We’re interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you’re interested, please apply with your up-to-date CV today.
Contact Detail:
Humankind Global Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and multi-channel strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the entertainment sector, especially those who have experience in marketing roles. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing budgets and optimised campaigns in previous roles. Being able to demonstrate your analytical skills and understanding of KPIs will set you apart from other candidates.
✨Tip Number 4
Showcase your relationship-building skills by preparing to discuss how you've collaborated with cross-functional teams in the past. Highlighting your ability to work effectively with various departments will resonate well with the expectations of this role.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and brand management. Use specific examples that demonstrate your success in similar roles, particularly focusing on metrics and KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the entertainment sector and how your skills align with the company's goals. Mention your hands-on approach and ability to manage multi-channel marketing strategies.
Highlight Leadership Experience: Emphasise any previous leadership roles you've held, especially those involving cross-department collaboration. Discuss how you have successfully led teams and projects to achieve marketing objectives.
Showcase Analytical Skills: Include examples of how you've used data analysis to inform marketing strategies and optimise performance. This could involve discussing specific campaigns where you tracked KPIs and made data-driven decisions.
How to prepare for a job interview at Humankind Global Recruitment
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful marketing strategies in the past, focusing on how they drove growth and performance.
✨Highlight Your Performance Marketing Experience
Given the emphasis on performance marketing in this role, be ready to discuss your hands-on experience in this area. Share specific metrics or KPIs you've improved through your marketing efforts to showcase your impact.
✨Demonstrate Budget Management Skills
Budget management is crucial for this position. Be prepared to talk about your experience with financial forecasting, P&L understanding, and how you've effectively managed marketing budgets to achieve commercial priorities.
✨Emphasise Relationship Building
This role requires strong relationship-building skills. Think of examples where you've successfully collaborated with cross-department teams or external agencies, and how those relationships contributed to successful marketing outcomes.
