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- Tasks: Lead and scale innovative marketing strategies to drive sales growth.
- Company: Dynamic company focused on revenue-driven marketing with a collaborative team.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 5+ years in B2B marketing with expertise in lead generation and automation tools.
- Other info: Join a vibrant team that values creativity and results-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing. This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.
Key Responsibilities:
- Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms.
- Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists.
- Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities.
- Experiment with messaging, value propositions, hooks, and offers across outbound channels.
- Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops.
- Capture, manage, and convert inbound demand from website traffic, campaigns, and marketing events.
- Leverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accounts.
- Develop automated outbound follow-up strategies triggered by inbound engagement signals.
- Optimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL).
- Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programs.
- Design and implement pre-event and post-event nurture sequences.
- Support lead warming and engagement prior to sales outreach.
- Repurpose event insights and engagement data into outbound messaging strategies and retargeting campaigns.
- Manage and optimize LinkedIn retargeting campaigns.
- Build, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leads.
- Align paid media strategies to funnel stages (TOFU, MOFU, BOFU).
- Partner with content resources to develop effective ad copy and conversion-focused landing pages.
- Partner with the Marketing Director to define content requirements that support demand generation objectives.
- Provide direction and briefs to internal content teams, agencies, or freelancers.
- Translate outbound campaign insights into inbound content themes.
- Ensure all content initiatives prioritize conversion and pipeline performance.
- Own and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contribution.
- Design and execute ongoing experimentation to improve conversion rates and lead volume.
- Deliver performance reporting with actionable insights and recommendations.
- Continuously analyze and optimize funnel efficiency and campaign performance.
Competencies:
- Strong expertise in B2B growth marketing strategies.
- Deep knowledge of outbound automation, prospecting, and enrichment technologies.
- Advanced understanding of inbound marketing funnels and lifecycle nurturing programs.
- Strong analytical and data-driven decision-making skills.
- Excellent cross-functional collaboration and stakeholder communication skills.
- Results-oriented mindset with strong accountability for pipeline and revenue outcomes.
- Strong copywriting and messaging development capabilities across multiple channels.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Minimum of 5+ years of experience in B2B demand generation, growth marketing, or related field.
- Demonstrated success building and scaling outbound lead generation programs.
- Hands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar tools.
- Proven experience leveraging intent data and inbound demand capture strategies.
- Experience collaborating closely with sales teams to improve lead quality and conversion.
- Strong ability to analyze performance data, test strategies, and optimize marketing outcomes.
- Excellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets.
Marketing Manager employer: Humane Society International
Contact Detail:
Humane Society International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. We want to see what you can do, so make it easy for potential employers to see your impact and creativity.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with ideas on how you can contribute. We love candidates who are proactive and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can help us grow and scale our marketing efforts.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with B2B growth marketing strategies and any hands-on work with outbound automation tools. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven pipeline growth or improved conversion rates in previous roles. Numbers speak louder than words, right?
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for demand generation and how you can contribute to our team. Be sure to mention specific tools and strategies you’ve successfully implemented in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at Humane Society International
✨Know Your Tools
Familiarise yourself with the marketing automation and enrichment platforms mentioned in the job description, like PhantomBuster and Clay. Be ready to discuss how you've used these tools in past roles to drive demand generation and improve lead quality.
✨Understand the Metrics
Brush up on key performance indicators (KPIs) relevant to demand generation, such as leads, MQLs, and SQLs. Prepare to share specific examples of how you've tracked and optimised these metrics in your previous positions.
✨Showcase Your Collaboration Skills
This role requires cross-functional teamwork, so think of examples where you've successfully collaborated with sales or other departments. Highlight how you ensured effective lead handoff and maintained feedback loops to improve outcomes.
✨Experimentation is Key
Be prepared to discuss your approach to testing and optimising outbound workflows. Share any experiences where you've experimented with messaging or value propositions and how those efforts led to measurable improvements in conversion rates.