At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join VIPRE Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salary, health benefits, and a strong focus on work-life balance.
- Other info: Collaborative culture with opportunities for professional growth and recognition.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication skills, and analytical mindset required.
The predicted salary is between 39000 - 44000 £ per year.
The Opportunity
At Vipre Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both 'to-partner' and 'through-partner' marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think 'outside the box' to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About Vipre Security Group
VIPRE Security Group, part of Ziff Davis Inc., is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.
Our Benefits
Vipre Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
Compensation Range
Ziff Davis provides a range for the base pay. The salary compensation for this role is £39,000 - £44,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging.
Field Marketer UK in Stoke-on-Trent employer: Human Ventures, LLC.
At VIPRE Security Group, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work environment. Our commitment to employee growth is evident through robust health and wellness benefits, professional development opportunities, and a strong focus on work-life balance. Join us in the UK, where you can make a meaningful impact in the cybersecurity landscape while being part of a diverse and inclusive team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer UK in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. This will help you stand out and demonstrate your ability to drive brand awareness and generate leads.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like VIPRE Security Group, and express your interest in potential opportunities.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs and news sources to keep your knowledge fresh. This will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Field Marketer UK in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketer role. Highlight your experience in B2B marketing, especially in cybersecurity or SaaS, and show how your skills align with our needs at VIPRE.
Showcase Your Creativity:We love innovative thinkers! Use your application to demonstrate your strategic and creative thinking. Share examples of successful campaigns you've led and how you think outside the box to drive results.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use strong, persuasive language to convey your achievements and how they relate to the role. Remember, we want to see your communication excellence!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your Stuff
Before the interview, dive deep into VIPRE Security Group's mission and values. Understand their products and how they fit into the cybersecurity landscape. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, especially in B2B or cybersecurity. Be ready to discuss the strategies you used, the challenges you faced, and the measurable outcomes. This will highlight your analytical mindset and strategic thinking.
✨Align with Sales
Since the role requires close collaboration with sales teams, think about how you've previously aligned marketing initiatives with sales targets. Bring examples of how your marketing efforts directly contributed to sales success, showcasing your understanding of the sales lifecycle.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's future and your potential role in it. Inquire about their current marketing strategies, upcoming events, or how they measure the success of their campaigns. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.
