At a Glance
- Tasks: Lead Adelaide's expansion into the French AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Competitive salary, private medical insurance, remote work, and professional development opportunities.
- Other info: Hybrid role based in London with potential relocation to France.
- Why this job: Join a dynamic team and shape the future of media quality measurement.
- Qualifications: 5+ years in AdTech sales, fluent in English and French, strong agency network.
The predicted salary is between 80000 - 100000 € per year.
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion into the French AdTech market — driving new business across French HoldCo agencies from our London base, with regular travel to client offices in France.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. In this role, you will be the first employee to be fully dedicated to the French market, supported by the London team, giving you the opportunity to build the strategy. You'll be responsible for new business revenue across major agency HoldCos.
Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide. We're seeking a candidate with 5+ years of sales experience within the AdTech market across the French region. Ideal candidates will have an extensive network across HoldCo agency teams. This is a hybrid position based in London, with an expectation of regular travel to client offices in France.
What you'll learn
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at Industry Events to develop new business leads
What you'll bring
- Bachelor’s degree preferred
- 5+ years of relevant AdTech or media sales experience (FR region preferred)
- Fluency in both English and French, with native-level proficiency in French preferred
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
What will set you apart
- Experience selling media measurement
- Existing relationships with French HoldCo agencies (e.g., Publicis, Havas, Omnicom France, Dentsu France, GroupM France)
- Familiarity with major French agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Benefits
- Private Medical Insurance for UK roles
- Paid time off
- Parental leave
- Employee development & wellness stipend
- Festive break for UK roles
- Volunteer time off
- Competitive salary
- Performance-based quarterly bonus
- Stock options
- Group pension plan for UK roles
- Remote-first environment
- Access to available WeWork spaces
Sales Director, France employer: Human Ventures, LLC.
Adelaide is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. With a strong focus on collaboration and continuous learning, employees benefit from mentorship opportunities, access to a broad network of industry leaders, and a flexible remote-first environment. The London-based Sales Director role not only allows for significant influence in expanding into the French AdTech market but also provides competitive compensation and comprehensive benefits, making it a rewarding opportunity for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, France
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AdTech scene, especially those in French HoldCo agencies. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn.
✨Tip Number 2
Practice your pitch! You’ll need to present Adelaide’s solutions confidently. Rehearse your pitch with friends or colleagues, focusing on how our attention measurement can solve clients' problems. The more comfortable you are, the better you'll perform!
✨Tip Number 3
Stay updated on industry trends! Follow key publications and thought leaders in AdTech. This knowledge will not only help you in conversations but also show potential clients that you’re genuinely invested in their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Adelaide team and ready to dive into the exciting world of attention measurement.
We think you need these skills to ace Sales Director, France
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in AdTech and any connections you have with French HoldCo agencies. We want to see how your background aligns with our mission at Adelaide!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about attention measurement and how you can drive new business in the French market. Keep it engaging and personal—let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you've driven sales success in the past. We love seeing quantifiable results that reflect your impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Adelaide team!
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your AdTech Stuff
Make sure you brush up on the latest trends in AdTech, especially around attention measurement. Familiarise yourself with Adelaide's AU metric and how it stands out in the market. This will show your passion for the industry and help you engage in meaningful conversations during the interview.
✨Network Like a Pro
Since this role involves building relationships with French HoldCo agencies, leverage your existing network. Prepare to discuss your connections and how they can benefit Adelaide. If you have any insights or anecdotes about working with these agencies, share them to demonstrate your experience.
✨Showcase Your Sales Success
Be ready to talk about your past sales achievements, particularly in the French market. Use specific examples that highlight your ability to close deals and manage a sales pipeline. Quantify your successes where possible—numbers speak volumes!
✨Cultural Fit is Key
Adelaide values curiosity and collaboration, so be prepared to discuss how you embody these traits. Share examples of how you've contributed to team success and fostered a sense of belonging in previous roles. This will help you connect with the interviewers and show you're a great fit for their culture.
