At a Glance
- Tasks: Lead Adelaide's expansion in the UK AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Competitive salary, private medical insurance, remote work, and professional development opportunities.
- Other info: Remote-first culture with a focus on belonging and continuous learning.
- Why this job: Join a dynamic team making waves in the AdTech industry and shape the future of advertising.
- Qualifications: 5+ years of sales experience in AdTech and strong agency relationships.
The predicted salary is between 80000 - 100000 £ per year.
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion in the UK AdTech market — driving new business across UK HoldCo agencies from our London base, with regular travel to client offices.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75. The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, and Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle. Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb. We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.
How we work
We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy. We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. You’ll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide. We’re seeking a candidate with 5+ years of sales experience within the AdTech market across the UK/EMEA region. Ideal candidates will have an extensive network across HoldCo agency teams. This is a hybrid position based in London, with an expectation of regular travel to client offices. The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.
What you’ll learn
An important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you’ll learn:
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with industry leaders to drive higher rates of adoption
Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at industry events to develop new business leads
What you’ll bring
- Bachelor’s degree preferred
- 5+ years of relevant AdTech or media sales experience
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
What will set you apart
- Experience selling media measurement
- Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM)
- Familiarity with major UK agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Benefits
Health & Wellness
- Private Medical Insurance for UK roles
- Paid time off
- Parental leave
- Employee development & wellness stipend
- “Festive break” for UK roles
- Volunteer time off
Financial & Compensation
- Competitive salary
- Performance-based quarterly bonus
- Stock options
- Group pension plan for UK roles
Workplace & Equipment
- Remote-first environment
- London office for UK roles
- Access to available WeWork spaces
Sales Director employer: Human Ventures, LLC.
Adelaide is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. With a strong focus on continuous learning, employees benefit from mentorship opportunities, access to a broad network of industry leaders, and a supportive environment that fosters collaboration and innovation. Located in London, the role of Sales Director not only provides competitive compensation and benefits but also the chance to be part of a fast-growing company at the forefront of the AdTech market, making a meaningful impact on the advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AdTech scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that Sales Director role!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or clients, share your insights on attention metrics and media quality measurement. This will not only demonstrate your knowledge but also position you as a thought leader in the field.
✨Tip Number 3
Practice your pitch! You’ll need to present Adelaide’s solutions to prospective clients, so make sure you can articulate the value clearly and confidently. Role-play with friends or colleagues to refine your delivery and anticipate any tough questions.
✨Tip Number 4
Don’t forget to follow up! After meetings or networking events, send a quick thank-you note or message to keep the conversation going. It shows you’re genuinely interested and helps you stay top of mind for future opportunities.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Your Passion for AdTech:When writing your application, let your enthusiasm for the AdTech industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about driving innovation in attention measurement and activation.
Tailor Your Experience:Make sure to highlight your relevant sales experience, especially within the UK/EMEA AdTech market. We’re looking for someone who can demonstrate their ability to build relationships and close deals, so be specific about your achievements and how they relate to our needs.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your application. Share your unique perspective on the industry and how you can contribute to our team culture of curiosity and collaboration.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people in our team.
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your Stuff
Make sure you have a solid understanding of Adelaide's AU metric and how it fits into the AdTech landscape. Familiarise yourself with recent trends in attention measurement and be ready to discuss how these can impact clients' campaigns.
✨Network Like a Pro
Since this role involves building relationships with senior agency staff, leverage your existing network. Prepare to share specific examples of how you've successfully engaged with HoldCo agencies in the past and how you can bring that experience to Adelaide.
✨Showcase Your Sales Skills
Be ready to demonstrate your sales process from prospecting to closing. Prepare a few success stories that highlight your ability to overcome objections and drive revenue, especially within the AdTech sector.
✨Ask Insightful Questions
Prepare thoughtful questions about Adelaide's growth strategy and how the Sales Director role contributes to that vision. This shows your genuine interest in the company and helps you understand how you can make an impact.
