At a Glance
- Tasks: Lead Adelaide's expansion into the French AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Competitive salary, private medical insurance, and generous paid time off.
- Other info: Remote-friendly culture with opportunities for professional growth and travel.
- Why this job: Join a dynamic team and shape the future of media quality measurement.
- Qualifications: 5+ years in AdTech sales and fluency in French required.
The predicted salary is between 58500 - 71500 £ per year.
TL; DR
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion into the French Ad Tech market — driving new business across French Hold Co agencies from our London base, with regular travel to client offices in France.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.
Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes.
Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and Ad Exchanger named it "Best measurement/Analytics Capability."
Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
The past year brought meaningful expansion.
We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU.
We broadened our programmatic footprint with custom bidding in Google DV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers.
Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.
Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.
We have a NYC office and a London We Work, but operates as a remote-friendly company with flexible work options.
How we work
We're a team of action-oriented doers—management rolls up their sleeves and contributes every day.
Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing.
Everyone is encouraged to play a role in shaping planning and strategy.
We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion.
The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.
In this role, you will be the first employee to be fully dedicated to the French market, supported by the London team, giving you the opportunity to build the strategy.
You'll be responsible for new business revenue across major agency Hold Cos.
Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.
We're seeking a candidate with 5+ years of sales experience within the Ad Tech market across the French region.
Ideal candidates will have an extensive network across Hold Co agency teams.
This is a hybrid position based in London, with an expectation of regular travel to client offices in France.
While the role is to be located in London, there is a potential opportunity to relocate to France in the future.
The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.
What you'll learn
An important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you'll learn
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with Industry leaders to drive higher rates of adoption
- Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at Industry Events to develop new business leads
- What you’ll bring
- Bachelor’s degree preferred
- 5+ years of relevant Ad Tech or media sales experience (FR region preferred)
- Fluency in both English and French, with native-level proficiency in French preferred
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
- What will set you apart
- Experience selling media measurement
- Existing relationships with French Hold Co agencies (e. g., Publicis, Havas, Omnicom France, Dentsu France, Group M France)
- Familiarity with major French agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Benefits
- Health & Wellness
- Private Medical Insurance
- Paid time off
- Parental leave
- Employee development & wellness stipend
- Festive break
- Volunteer time off
- Financial & Compensation
- Competitive salary
- Performance-based quarterly bonus
- Stock options
- Group pension plan
- Workplace & Equipment
- Remote-first environment
- London office
- Access to available We Work spaces
Sales Director, French Market (UK Based) in London employer: Human Ventures, LLC.
At VoucherCodes, part of Ziff Davis Shopping, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Hybrid Account Executive in London, you'll enjoy the flexibility of hybrid working while being part of a team that values collaboration and innovation, offering ample opportunities for professional growth and meaningful contributions to enhancing shopper experiences and merchant partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, French Market (UK Based) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
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When targeting a full-time role like Sales Director, French Market (UK Based) at Human Ventures, LLC., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Human Ventures, LLC.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director, French Market (UK Based). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director, French Market (UK Based) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Human Ventures, LLC.:When writing your cover letter, make sure to tailor your message specifically for Human Ventures, LLC.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Human Ventures, LLC. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Human Ventures, LLC. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Human Ventures, LLC.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
