At a Glance
- Tasks: Lead Adelaide's expansion in the UK AdTech market and drive new business.
- Company: Fast-growing measurement company revolutionising advertising with attention metrics.
- Benefits: Competitive salary, private medical insurance, and flexible remote work options.
- Other info: Opportunities for mentorship and professional growth in a supportive environment.
- Why this job: Join a dynamic team and shape the future of media quality measurement.
- Qualifications: 5+ years of AdTech sales experience and strong agency relationships.
The predicted salary is between 80000 - 100000 £ per year.
Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion in the UK AdTech market — driving new business across UK HoldCo agencies from our London base, with regular travel to client offices.
Who we are
Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability." Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, and Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.
Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb. We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.
How we work
We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy. We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they're happy at work.
Position overview
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success. You'll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.
We're seeking a candidate with 5+ years of sales experience within the AdTech market across the UK/EMEA region. Ideal candidates will have an extensive network across HoldCo agency teams. This is a hybrid position based in London, with an expectation of regular travel to client offices. The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.
What you'll learn
An important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you'll learn:
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with industry leaders to drive higher rates of adoption
Core responsibilities
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at Industry Events to develop new business leads
What you'll bring
- Bachelor's degree preferred
- 5+ years of relevant AdTech or media sales experience
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
What will set you apart
- Experience selling media measurement
- Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM)
- Familiarity with major UK agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Benefits
- Health & Wellness
- Private Medical Insurance for UK roles
- Paid time off
- Parental leave
- Employee development & wellness stipend
- "Festive break" for UK roles
- Volunteer time off
- Financial & Compensation
- Competitive salary
- Performance-based quarterly bonus
- Stock options
- Group pension plan for UK roles
- Workplace & Equipment
- Remote-first environment
- London office for UK roles
- Access to available WeWork spaces
Sales Director in London employer: Human Ventures, LLC.
Adelaide is an exceptional employer, offering a dynamic and inclusive work culture that prioritises belonging and growth. With a strong focus on continuous learning, employees benefit from mentorship opportunities, access to a broad network of industry leaders, and a supportive environment that encourages innovation and collaboration. Based in London, the Sales Director role not only provides competitive compensation and benefits but also offers the unique advantage of working within a fast-growing company at the forefront of the AdTech market, with regular opportunities for travel and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in the AdTech scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more people you know, the better your chances of landing that Sales Director gig!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in sales and your understanding of attention metrics. Share success stories that demonstrate how you've driven revenue in the past—this will set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Adelaide, and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better shot at getting noticed. So, don’t hesitate—check it out and take that next step towards your dream role!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your AdTech experience and any relevant achievements that showcase your ability to drive new business. We want to see how you can contribute to our growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about attention measurement and how your skills align with our mission at Adelaide. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Network:Since this role involves building relationships with agency teams, don’t forget to mention your existing connections in the UK HoldCo agencies. We love seeing candidates who can hit the ground running with their network!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your Stuff
Before the interview, dive deep into Adelaide's products and services, especially their attention measurement metrics. Familiarise yourself with recent case studies or success stories that highlight how these metrics have benefited clients. This will show your genuine interest and understanding of the company’s offerings.
✨Network Like a Pro
Given the importance of relationships in this role, come prepared with insights about your existing connections within UK HoldCo agencies. Be ready to discuss how you can leverage these relationships to drive new business for Adelaide. It’s all about demonstrating your network and how it can benefit the company.
✨Showcase Your Sales Strategy
Prepare to discuss your sales approach in detail. Think about how you’ve successfully closed deals in the past, particularly in the AdTech space. Be specific about your strategies for overcoming objections and how you plan to build a revenue pipeline for Adelaide.
✨Ask Thoughtful Questions
Interviews are a two-way street! Prepare insightful questions that reflect your understanding of the industry and the challenges Adelaide faces. This could include inquiries about their expansion plans or how they measure success in client relationships. It shows you’re not just interested in the role, but also in contributing to the company's growth.
