At a Glance
- Tasks: Lead regional marketing strategies and execute impactful campaigns across the UK and Ireland.
- Company: Join VIPRE Security Group, a global leader in cybersecurity and data protection.
- Benefits: Enjoy competitive salary, health benefits, and a strong focus on work-life balance.
- Other info: Collaborative culture with opportunities for professional growth and recognition.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in B2B marketing, especially in cybersecurity or SaaS, is essential.
The predicted salary is between 39000 - 44000 £ per year.
The Opportunity
At Vipre Security Group, we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. In this pivotal role, you will be the force behind our local brand presence, translating global cybersecurity strategies into high-impact regional campaigns. We are looking for a commercially minded marketer who can bridge the gap between digital strategy and sales execution, ensuring VIPRE remains the partner of choice in a competitive landscape.
Key Responsibilities
- Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
- Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
- Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
- Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
- Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
- Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
- Channel Strategy: Drive both "to-partner" and "through-partner" marketing strategies to strengthen our channel ecosystem.
- Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.
Job Qualifications
- Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
- Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
- Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
- Strategic & Creative Thinking: Ability to think "outside the box" to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
- Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
- Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
- Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
- Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.
About Vipre Security Group
VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats.
Our Benefits
Vipre Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it. At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. If you are seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Vipre Security Group is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The salary compensation for this role is £39,000 - £44,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
Field Marketer UK employer: Human Ventures, LLC.
At VIPRE Security Group, we pride ourselves on being an exceptional employer that champions a dynamic and collaborative work culture. Our commitment to employee growth is evident through robust professional development opportunities, mentorship programmes, and a strong focus on work-life balance, ensuring that every team member feels valued and empowered to succeed. Located in the UK, our team enjoys competitive salaries, health-focused benefits, and the chance to make a meaningful impact in the fast-paced cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketer UK
✨Tip Number 1
Get to know the company inside out! Research VIPRE Security Group's recent campaigns and their approach to cybersecurity. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where VIPRE might be present. Engaging with current employees can give you insider info and make you stand out when you apply through our website.
✨Tip Number 3
Prepare for the interview by practising common questions related to field marketing and sales alignment. Think about how your past experiences can directly relate to the role at VIPRE, and be ready to share those stories!
✨Tip Number 4
Follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and keen on joining the team.
We think you need these skills to ace Field Marketer UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketer role. Highlight your experience in B2B marketing, especially in cybersecurity or SaaS, and show how your skills align with our needs at VIPRE.
Showcase Your Communication Skills:Since communication is key in this role, use your application to demonstrate your written skills. Be clear, concise, and persuasive in your writing to reflect how you can engage diverse audiences effectively.
Highlight Your Analytical Mindset:We love data-driven decision-making! Include examples of how you've analysed market trends or campaign performance in your previous roles. This will show us that you can think strategically and creatively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Human Ventures, LLC.
✨Know Your Stuff
Before the interview, dive deep into VIPRE Security Group's mission and values. Understand their cybersecurity products and how they position themselves in the market. This knowledge will help you connect your experience with their needs and show that you're genuinely interested.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B marketing experience, especially in cybersecurity or SaaS. Be ready to discuss how you've developed and executed successful marketing campaigns, managed budgets, and aligned with sales teams.
✨Be Data-Driven
Since the role requires an analytical mindset, come prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've tracked ROI on campaigns and adjusted tactics based on performance metrics.
✨Ask Smart Questions
At the end of the interview, have a few insightful questions ready. Ask about their current marketing challenges or how they measure success in their field marketing efforts. This shows your strategic thinking and genuine interest in contributing to their goals.
