At a Glance
- Tasks: Lead content strategy, create engaging materials, and drive inbound leads for a top-tier marketing team.
- Company: Join Human Made, a people-first remote team shaping enterprise WordPress solutions.
- Benefits: Enjoy flexible remote work, generous leave, training budgets, and an annual company retreat.
- Other info: Work in a supportive, inclusive environment with a focus on personal and professional development.
- Why this job: Make a real impact in a dynamic role with autonomy and growth opportunities.
- Qualifications: Proven content strategy experience, strong editorial skills, and familiarity with CRM tools.
The predicted salary is between 45000 - 55000 £ per year.
This is a Fixed Term Contract to cover maternity leave. The successful candidate should be based within EMEA (+/- 4 hours from GMT).
We're a fully-remote team of developers, designers, engineers, project managers, marketers, product makers, open source contributors building enterprise WordPress solutions for some of the biggest brands around the world. Human Made operates with a genuine people-first culture. We put humans at the heart of everything we do. We place high value on inclusivity, flexibility, autonomy, and transparency.
About The Role: As Senior Content Marketer at Human Made, you'll be stepping into a high-functioning commercial team that is successfully delivering company growth, and is proud of its industry-leading market position. Content plays a huge role in this, and finding the right maternity cover hire to ensure we continue to thrive is a hugely important part of the year ahead.
You will own our content and campaign output, upholding editorial standards and performance, making sure everything we put out earns its place by driving inbound leads, boosting ICP engagement, and arming our sales and accounts teams with what they need to succeed. This is a hands-on role with real strategic responsibility. You'll be the content voice and the growth lens at the same time. We’re looking for someone with a full funnel view, someone equally as comfortable digging into prospect lead scoring as they are creating content for our newsletter.
You’ll have the autonomy to experiment and make decisions, as well as the support of a tight-knit marketing team, battle-proven commercial processes, and unrivalled expertise across the wider business. You'll work towards a clear set of growth-focused metrics covering inbound leads, content performance, and ICP engagement.
Responsibilities:
- Own the publishing calendar across all channels and make sure we're shipping consistently.
- Create content; thought leadership, case studies, social posts, email newsletters, and sales enablement assets.
- Track and report on marketing and funnel metrics.
- Uphold our editorial standards across everything that goes out.
- Brief, manage and quality-control freelance writers, designers and other specialists.
- Lead SEO and GEO strategy and execution.
- Own our social media channels - planning, posting, community engagement and follower growth.
- Manage our website - keeping content fresh, optimised and aligned with commercial priorities.
- Run our email newsletter programme; from planning through to send and reporting.
- Partner with the sales team to produce and maintain sales enablement and account-specific content.
- Own lead scoring and prospect-related CRM initiatives.
Requirements:
Essential:
- Proven experience owning content strategy end-to-end; from planning through to execution, measurement, and iteration.
- Strong editorial skills with a sharp eye for detail and a high bar for everything that goes out.
- Hands-on experience with HubSpot (or equivalent CRM), WordPress (or equivalent CMS), and Google Analytics.
- Confidence using AI tools to accelerate and improve workflows.
- A commercial mindset - you understand how content drives pipeline, and you care about growth.
- Experience managing freelancers and external content partners.
- Comfort working independently in a fully remote, globally distributed team.
- A growth mindset, and a can-do attitude.
Desired:
- Experience marketing to enterprise or technical audiences.
- Background in B2B services, agency or SaaS environments.
- Familiarity with WordPress as a product.
- Experience with SEO and emerging GEO/AI search optimisation practices.
- A track record of growing engaged audiences on LinkedIn or other social channels.
Benefits:
- Flexible, remote working.
- Generous parental leave policy.
- 35 days Annual Leave.
- Sickness and carers leave.
- Conference and training budget.
- Monthly remote working allowance.
- Work wherever you want.
- Annual Company Retreat.
Senior Content Marketer (FTC) employer: Human Made, makers of Altis DXP
At Human Made, we pride ourselves on our people-first culture that champions inclusivity, flexibility, and autonomy. As a Senior Content Marketer, you'll thrive in a fully remote environment where you can experiment and make impactful decisions while being supported by a dedicated marketing team. With generous benefits like 35 days of annual leave, a conference budget, and a commitment to employee growth, Human Made is an exceptional employer for those seeking meaningful and rewarding work.
Contact Details:
Human Made, makers of Altis DXP Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Marketer (FTC)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or other platforms. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like Senior Content Marketer.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Human Made is all about a people-first approach, so be ready to discuss how you align with that ethos and how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team.
We think you need these skills to ace Senior Content Marketer (FTC)
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your own style into your writing. It helps us get a feel for who you are and how you might fit into our team.
Tailor Your Content:Make sure to tailor your application to the role of Senior Content Marketer. Highlight your relevant experience and skills that align with what we’re looking for. This shows us that you’ve done your homework and understand what we need.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points if it helps, and make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Plus, you’ll find all the info you need about us there!
How to prepare for a job interview at Human Made, makers of Altis DXP
✨Know Your Content Inside Out
As a Senior Content Marketer, you'll need to demonstrate your expertise in content strategy. Make sure you can discuss your previous projects in detail, highlighting how your content drove engagement and leads. Prepare examples of thought leadership pieces or campaigns you've managed that align with the role.
✨Showcase Your Analytical Skills
This role requires a strong understanding of metrics and performance. Be ready to talk about how you've tracked and reported on marketing metrics in the past. Bring specific examples of how you've used data to inform your content strategy and improve results.
✨Familiarise Yourself with Their Tools
Human Made uses HubSpot, WordPress, and Google Analytics, so brush up on these platforms before your interview. If you have experience with similar tools, be prepared to discuss how you've leveraged them to enhance your content marketing efforts.
✨Emphasise Your Collaborative Spirit
Since this is a remote role, showcasing your ability to work independently while also being a team player is crucial. Share examples of how you've collaborated with sales teams or managed freelancers effectively, ensuring everyone is aligned towards common goals.
