At a Glance
- Tasks: Drive sales by researching prospects and creating tailored outreach for advertising opportunities.
- Company: Join Forest, London's leading sustainable shared ebike operator with a mission to promote greener cities.
- Benefits: Enjoy free bike rides, 25 days holiday, private medical insurance, and personal development budget.
- Other info: Hybrid work model with a vibrant office culture and regular social events.
- Why this job: Be part of a dynamic team making a real impact on urban sustainability and advertising.
- Qualifications: 1-2 years in sales or business development, strong communication skills, and a passion for learning.
The predicted salary is between 27000 - 33000 £ per year.
Location: London (Hybrid 4 days/week in office)
Experience: 1 - 2 years' experience in sales
Reports to: Head of Advertising Sales
A bit about Forest
We’re Forest. You know, those shared ebikes in London that look like trees. We’re London’s most sustainable shared ebike operator. We bridge the gap between affordability and sustainability, using advertising revenue to offer our users up to 30 free minutes per ride. Our mission is to help cities move greener, and with over 1.5 million riders across 20 London boroughs, we’re growing fast.
A bit about Forest Ads
Forest Ads is the commercial engine behind Forest, helping fund free ride minutes for every rider. It allows brands to connect with our riders through in-app advertising, video, branded bikes and customer rewards. We already work with brands including Virgin, Deliveroo, Octopus Energy, Merrell and Acer, and agency partners including OMD, Havas and WPP.
A bit about the role
We’re looking for a proactive, commercially minded Advertising Sales Executive to help us grow. You'll be responsible for developing the early stages of our sales pipeline, from researching prospects and creating tailored outreach to running initial qualification meetings. You'll work under our Head of Advertising Sales, handing opportunities over and collaborating with the wider sales team. This role suits someone curious about brands, confident starting conversations and organised in their follow-through.
Your key responsibilities include:
- Prospecting and lead generation
- Qualify inbound enquiries promptly, following up and progressing suitable prospects into the pipeline
- Identify and research target accounts, decision-makers and campaign opportunities across brands and media agencies, covering both digital advertising and bike sponsorship
- Market research and campaign tracking
- Monitor comparable publishers, mobility-media platforms, DOOH and advertising platforms to understand who advertises with them and how their campaigns are structured
- Track brand activity, product launches, seasonal campaigns, agency appointments and sustainability/ESG commitments that create timely reasons to reach out
- Prospect engagement and qualification
- Run initial qualification meetings to understand objectives, audiences, budgets, decision-making process, timelines and success KPIs, and identify where Forest's advertising proposition fits
- Arrange follow-ups and thorough handovers including discovery notes, contacts, and agreed next steps whilst assessing against agreed criteria
- Sales materials and communications
- Develop personalised and compelling outreach across email, phone and LinkedIn, tailoring towards each prospect and product line
- Create and maintain relevant sales materials, sharing insights, testimonials and campaign results with the wider team
- CRM and pipeline management
- Maintain accurate, current records of contacts, outreach, meetings and opportunities
- Ensure active prospects have clear next steps, owners and follow-up dates, re-engaging previous prospects when timing or priorities change
Who you are:
- 1 - 2 years' experience in sales or business development, ideally in advertising, media, OOH or tech and keen to learn
- Strong written and verbal communication skills, with the confidence to contact and meet new people
- Organised, commercially curious and able to research and turn market insights into relevant sales
- You enjoy working with a team and are keen to get stuck in and take ownership
Measuring success
You’ll agree clear targets with the Head of Advertising Sales, covering:
- Sales-qualified leads accepted by the advertising team
- Qualified meetings held and progression into sales opportunities
- Value of qualified pipeline generated and contribution to won revenue
- Consistency and effectiveness of prospecting activity
- Quality of research, qualification and opportunity handovers
- CRM accuracy and timely follow-through
Location
We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home. If you require a more flexible working arrangement, please still apply!
What you’ll get in return
- Free Forest bike rides for you and a +1
- 25 days holiday pro rata + bank holidays
- Private medical insurance & cashplan
- Therapy and career coaching sessions through MYNDUP
- Annual personal development budget
- Free lunch on Wednesdays
- Enhanced parental leave
- Regular socials
- Birthday off
- Childcare salary sacrifice
Equal opportunities
Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.
If you'd like to share your pronouns, please let us know. If there's any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.
Want to make an actual, positive impact for cities? Join us, and help us grow the forest!
Advertising Sales Executive - Forest Ads Sales · London - Moorgate · employer: Human Forest Limited
At Forest, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the heart of London. Our vibrant work culture fosters collaboration and creativity, offering employees ample opportunities for personal and professional growth, including access to therapy and career coaching sessions. With benefits like free bike rides, generous holiday allowances, and regular social events, joining our team means contributing to a meaningful mission while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Sales Executive - Forest Ads Sales · London - Moorgate ·
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Advertising Sales Executive - Forest Ads Sales · London - Moorgate · at Human Forest Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Human Forest Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Advertising Sales Executive - Forest Ads Sales · London - Moorgate ·. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Advertising Sales Executive - Forest Ads Sales · London - Moorgate ·
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Human Forest Limited:When writing your cover letter, make sure to tailor your message specifically for Human Forest Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Human Forest Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Human Forest Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Human Forest Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Human Forest Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
