At a Glance
- Tasks: Shape product marketing strategies and connect our innovative AI solutions to enterprise needs.
- Company: Join Humaans, a cutting-edge HR tech startup backed by top investors.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work environment.
- Other info: Collaborative office culture with opportunities for personal and professional growth.
- Why this job: Be part of a small team making a big impact in the evolving HR tech landscape.
- Qualifications: Experience in B2B SaaS marketing and a knack for clear communication.
The predicted salary is between 56700 - 69300 £ per year.
Humaans is building the next generation of infrastructure for the workplace; software designed for companies that are scaling fast, operating globally, and pushing into new boundaries. What started as a system of record has evolved into a broader platform for operating people globally. With Athena, our agentic AI layer, Humaans moves beyond data management into intelligent orchestration, connecting workflows across HR, IT, Finance, and Operations so organisations can act faster and with greater confidence, redefining how work gets done.
We work with ambitious teams across Europe and the US, from AI-native companies to established, high-growth organisations scaling internationally and through acquisition. These teams don’t buy software for features; they buy leverage. The ability to run faster, cleaner, and with more control as complexity compounds.
The role involves shaping how enterprise customers understand, evaluate and buy Humaans. You’ll evolve our positioning, messaging and tone of voice for a buying group spanning HR, AI, Transformation, IT and Finance. Working closely with Product, Sales and our customers, you’ll turn product depth and customer insight into launches, messaging and sales materials that build confidence and support adoption.
What you’ll do:
- Build a product marketing approach that deepens customer understanding of our products and connects their capabilities to meaningful business outcomes.
- Shape positioning, messaging and tone of voice for enterprise audiences, making the value of HRIS and Athena relevant to each stakeholder in the buying group.
- Lead market, customer and competitor research, turning insights into sharper segmentation, stronger positioning and opportunities to inform product development.
- Own product and feature launches end to end, working with Product and Engineering to define the value proposition, deliver announcements and assess market response and adoption.
- Develop sales materials grounded in customer insight and sales needs, helping the team address buyer questions and build a credible case for Humaans.
- Build deep product knowledge through hands-on use, using that understanding to improve how we take our products to market.
- Create a consistent product story across content, advertising and sales materials, adapting the message to each audience and channel.
What we’re looking for:
- A strong track record in B2B SaaS product marketing, particularly in the enterprise segment.
- Evidence of successful product launches, with a clear understanding of how customer needs and market dynamics shaped your approach.
- The ability to turn customer insight and sales needs into clear go-to-market foundations, including segmentation, messaging and sales collateral.
- An understanding of how agentic AI products get bought in the enterprise: who is involved, what concerns them and what earns their trust.
- Clear, convincing writing and strong editorial judgement.
- Commercial judgement and a focus on results.
- Experience working across Sales, Product, Customer Success and Engineering to shape strategy and business decisions.
- The ability to execute as priorities change, learn from results and improve your approach.
This is an in-person role. Our team comes together in the office Monday through Thursday, while most of the team collaborates in person on Mondays, Tuesdays, and Thursdays.
Package & Benefits:
- Market-leading compensation that reflects your value.
- 25 days paid time off each year plus public holidays.
- Share Options with 5-year exercise window.
- Quarterly team events, and company offsites.
- Top tier private coverage for health, vision and dental care.
- A new MacBook and tools you need to do your best work.
- Enhanced parental leave with up to 16 weeks for primary and 4 weeks for secondary.
- Learning & development budget.
Our Commitment to Diversity:
At Humaans we’re looking for genuinely good people that are transparent and emphatic. We’re committed to providing equal opportunities, a diverse and inclusive work environment, and ensuring a fair interview process for everyone.
Product Marketing Manager in London employer: Humaans
Humaans is an exceptional employer that fosters a collaborative and innovative work culture, where you will have the opportunity to lead impactful projects in a dynamic environment. With a strong focus on employee growth, we offer comprehensive training and development programmes, ensuring you can advance your career while contributing to meaningful solutions in HR technology. Located in a vibrant area, our office provides a stimulating atmosphere that encourages creativity and teamwork, making it an ideal place for passionate professionals looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Humaans and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Humaans are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Humaans on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Humaans. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Humaans. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Humaans:Show us that you’ve done your homework! In your application, briefly mention what you admire about Humaans’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Humaans
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Humaans will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Humaans, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
