Build the brand. Own the growth engine. Drive return.
Reports to: Founder & CEO
Start: ASAP
Salary: £60,000 base + performance bonus (OTE £100k+)
Location: London (Chelsea, Hybrid)
About HUM2NHUM2N is a physician‐led longevity and optimisation clinic redefining modern healthcare.
We integrate advanced diagnostics, functional medicine, regenerative therapies, and personalised health programmes into a data‐driven, premium clinical experience .
As we scale across the UK and internationally, our ambition is clear:
To build a globally recognised brand at the intersection of medicine, performance, and longevity.
The OpportunityThis is not a traditional Head of Marketing role.
You are not stepping into a finished machine — you are building and owning it.
Your primary objective is clear:
To maximise return on total marketing spend (ROMS) while building a category‐defining brand.
You will have the autonomy to design, test, and optimise the entire marketing system , with direct accountability for revenue performance.
You will work closely with:
CEO (Founder) — vision, brand, strategic direction
CFO — budget allocation, efficiency, ROMS
Head of Sales — conversion, pipeline, revenue alignment
This is a commercial leadership role , not just a marketing function.
What You\'ll OwnGrowth, Revenue & ROMS
Own total marketing spend and its return across all channels
Build and optimise a high‐efficiency acquisition engine
Continuously improve:
Cost per acquisition (CPA)
Conversion rates
Customer lifetime value (LTV)
Marketing contribution to revenue
Align tightly with sales to ensure end‐to‐end funnel performance
Brand & Positioning
Define and evolve HUM2N\'s brand strategy and market position
Build a category‐leading presence in longevity and preventative health
Ensure consistency across all touchpoints
Content & Demand Generation
Lead content strategy across Instagram, TikTok, YouTube, LinkedIn
Translate clinical expertise into high‐performing, conversion‐driven content
Oversee creative across ads, landing pages, campaigns and brand assets
CRM & Retention
Own the full client lifecycle:
Lead → consultation → diagnostics → programme → retention
Build lifecycle marketing systems (email, SMS, automation)
Increase:
Conversion
Engagement
RetentionLTV
Data, Analytics & Decision‐Making
Build a clear KPI and reporting framework across:
ROMS
Revenue
Acquisition
Retention
Report weekly to CEO with actionable insights
Work with CFO to optimise budget allocation and performance
Team & Execution
Lead internal team (content, social, design)
Manage agencies (performance, creative, PR)
Remain hands‐on — this is a player‐coach role
What Success Looks Like (12 Months)
Measurable increase in Return on Marketing Spend (ROMS)
Predictable, scalable acquisition engine across key channels
Strong alignment between marketing and sales performance
High‐performing content ecosystem driving both reach and conversion
Fully operational CRM and lifecycle system
Marketing infrastructure ready for international scale
About YouYou are a commercially driven marketing operator — not just a strategist.
You Likely Have:
5+ years in growth, performance, or brand‐led marketing
Experience owning budgets and being accountable for revenue outcomes
Background in premium / luxury / health / wellness / lifestyle brands
Strong understanding of acquisition, funnels, and conversion
Experience working cross‐functionally with sales and finance
Strong aesthetic judgement and attention to detail
You Are:
Obsessed with performance and efficiency
Comfortable owning numbers, not just campaigns
Entrepreneurial and highly accountable
Able to move between strategy and execution seamlessly
Motivated by building something meaningful at scale
Nice to Have
Experience in longevity, healthcare, aesthetics or wellness
Experience scaling a startup or premium service business
Experience building marketing systems from early stage
What We Offer
£60,000 base + performance bonus (OTE £100k+)
Direct access to CEO and leadership team
Real ownership of marketing performance and strategy
High‐growth environment with rapid progression
Access to HUM2N diagnostics, treatments and protocols
The opportunity to help define a new category in healthcare
This Role Is NOT For
Candidates looking for a purely brand or content role
Those uncomfortable with revenue accountability
Individuals who prefer structure over building and testing
ApplySend your CV, portfolio, and a short note to:
dre@hum2n.com
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