Head of Marketing

Build the brand. Own the growth engine. Drive return.

Reports to: Founder & CEO

Start: ASAP

Salary: £60,000 base + performance bonus (OTE £100k+)

Location: London (Chelsea, Hybrid)

About HUM2N

HUM2N is a physician‑led longevity and optimisation clinic redefining modern healthcare.

We integrate advanced diagnostics, functional medicine, regenerative therapies, and personalised health programmes into a data‑driven, premium clinical experience .

As we scale across the UK and internationally, our ambition is clear:

To build a globally recognised brand at the intersection of medicine, performance, and longevity.

The Opportunity

This is not a traditional Head of Marketing role.

You are not stepping into a finished machine — you are building and owning it.

Your primary objective is clear:

To maximise return on total marketing spend (ROMS) while building a category‑defining brand.

You will have the autonomy to design, test, and optimise the entire marketing system , with direct accountability for revenue performance.

You will work closely with:

• CEO (Founder) — vision, brand, strategic direction
• CFO — budget allocation, efficiency, ROMS
• Head of Sales — conversion, pipeline, revenue alignment

This is a commercial leadership role , not just a marketing function.

What You’ll Own

Growth, Revenue & ROMS

• Own total marketing spend and its return across all channels
• Build and optimise a high‑efficiency acquisition engine
• Continuously improve:
  • Cost per acquisition (CPA)
  • Conversion rates
  • Customer lifetime value (LTV)
  • Marketing contribution to revenue
• Align tightly with sales to ensure end‑to‑end funnel performance

Brand & Positioning

• Define and evolve HUM2N’s brand strategy and market position
• Build a category‑leading presence in longevity and preventative health
• Ensure consistency across all touchpoints

Content & Demand Generation

• Lead content strategy across Instagram, TikTok, YouTube, LinkedIn
• Translate clinical expertise into high‑performing, conversion‑driven content
• Oversee creative across ads, landing pages, campaigns and brand assets

CRM & Retention

• Own the full client lifecycle:
  • Lead → consultation → diagnostics → programme → retention
• Build lifecycle marketing systems (email, SMS, automation)
• Increase:
  • Conversion
  • Engagement
  • RetentionLTV

Data, Analytics & Decision‑Making

• Build a clear KPI and reporting framework across:
  • ROMS
  • Revenue
  • Acquisition
  • Retention
• Report weekly to CEO with actionable insights
• Work with CFO to optimise budget allocation and performance

Team & Execution

• Lead internal team (content, social, design)
• Manage agencies (performance, creative, PR)
• Remain hands‑on — this is a player‑coach role

What Success Looks Like (12 Months)

• Measurable increase in Return on Marketing Spend (ROMS)
• Predictable, scalable acquisition engine across key channels
• Strong alignment between marketing and sales performance
• High‑performing content ecosystem driving both reach and conversion
• Fully operational CRM and lifecycle system
• Marketing infrastructure ready for international scale

About You

You are a commercially driven marketing operator — not just a strategist.

You Likely Have:

• 5+ years in growth, performance, or brand‑led marketing
• Experience owning budgets and being accountable for revenue outcomes
• Background in premium / luxury / health / wellness / lifestyle brands
• Strong understanding of acquisition, funnels, and conversion
• Experience working cross‑functionally with sales and finance
• Strong aesthetic judgement and attention to detail

You Are:

• Obsessed with performance and efficiency
• Comfortable owning numbers, not just campaigns
• Entrepreneurial and highly accountable
• Able to move between strategy and execution seamlessly
• Motivated by building something meaningful at scale

Nice to Have

• Experience in longevity, healthcare, aesthetics or wellness
• Experience scaling a startup or premium service business
• Experience building marketing systems from early stage

What We Offer

• £60,000 base + performance bonus (OTE £100k+)
• Direct access to CEO and leadership team
• Real ownership of marketing performance and strategy
• High‑growth environment with rapid progression
• Access to HUM2N diagnostics, treatments and protocols
• The opportunity to help define a new category in healthcare

This Role Is NOT For

• Candidates looking for a purely brand or content role
• Those uncomfortable with revenue accountability
• Individuals who prefer structure over building and testing

Apply

Send your CV, portfolio, and a short note to:

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