Start Hiring Start Appying
Start Appying

StudySmarter Job Board

Senior Brand Experience Manager
Apply now
Job Board
Companies
Hult International Business School
Senior Brand Experience Manager

Senior Brand Experience Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
H

At a Glance

  • Tasks: Lead and shape our digital and brand marketing strategy across multiple channels.
  • Company: Hult International Business School is a global leader in business education, focused on practical learning.
  • Benefits: Enjoy a hybrid work model, competitive salary, and a multicultural environment.
  • Why this job: Join a dynamic team to elevate brand awareness and make a real impact in education.
  • Qualifications: 5+ years in marketing with experience in digital campaigns and CRM tools.
  • Other info: This role offers the chance to work in a fast-paced, innovative environment.

The predicted salary is between 43200 - 72000 £ per year.

Join to apply for the Senior Brand Experience Manager role at Hult International Business School

Join to apply for the Senior Brand Experience Manager role at Hult International Business School

Hult International Business School is seeking an experienced Senior Brand Experience Manager to join our dynamic marketing team in London. At Hult, we\’re committed to delivering exceptional experiences to our candidates across our diverse undergraduate and postgraduate program portfolio. This role presents an exciting opportunity to lead and shape our digital and brand marketing strategy, working across channels to drive brand awareness, lead and enquiry generation, applications, and retention.

About the Role:

As the Senior Brand Experience Manager, you will take full responsibility for our global, integrated marketing communications plan spanning across all online and offline activities for our Postgraduate portfolio, driving brand awareness, engagement, and lead generation across digital and print channels.

Reporting to the Head of Experience, you will be part of the Experience Team and collaborate closely with our other Brand Experience Managers to lead and execute multi-channel marketing campaigns that resonate with our target audiences. This includes digital and print communication strategies, paid campaigns, and personalized email content strategies. You will take ownership of campaign planning, execution, and performance measurement to ensure our brand continues to grow and deliver results.

This is a London-based hybrid role.

Responsibilities:

  • Take full responsibility for a global, integrated marketing communications plan spanning across all online and offline activities for the candidate journey, driving brand awareness, engagement, and lead generation across digital and print channels.
  • Specialist experience in digital, social and campaign management a plus
  • Collaborate with internal teams, including Creative, Content, Digital, BI, Marketing Automation, and Events, to deliver consistent and compelling brand messaging across all touchpoints.
  • Own the end-to-end delivery of brand campaigns, from briefing and planning through to execution and performance analysis.
  • Analyse data to evaluate the effectiveness of marketing initiatives and provide insights to optimize future campaigns.
  • Partner with the BI and MAT team to track and report on key performance indicators (KPIs), including enquiries, applications, and other conversion metrics.
  • Drive audience segmentation strategies, ensuring targeted and personalized marketing approaches that align with candidate needs and program objectives.
  • Manage the creation and delivery of print materials, including brochures and other collateral, as part of an integrated marketing approach.
  • Collaborate with the Marketing Automation Team to develop and refine personalized email content strategies and ensure seamless campaign execution.
  • Work closely with cross-functional stakeholders to align marketing initiatives with the broader business strategy and ensure a cohesive brand experience.
  • Conduct user/audience research and gather insights to better understand audience needs and improve personalization and messaging effectiveness.
  • Implement testing methodologies (e.g., A/B testing) to continuously optimize campaign performance and engagement.
  • Provide strategic leadership on brand experience, guiding senior stakeholders on best practices and innovations in marketing.
  • Elevate Hult\’s brand awareness and reputation by ensuring all marketing initiatives align with and clearly communicate Hult\’s mission and values.
  • Stay abreast of industry trends and competitor activities to ensure our brand remains innovative and competitive.

    • This role is for you if:

    • You are a marketing generalist and love to work across marketing channels and campaigns, always eager to jump into new platforms and initiatives
    • You love using data to support your ideas and campaigns
    • You’re a doer – someone who can find and troubleshoot problems quickly
    • You are resourceful, you are not afraid to use AI to generate and manipulate copy, be able to edit a PDF or two, and a confident CMS user
    • You are the voice of marketing – an excellent communicator
    • You have extensive knowledge working on international markets
    • You thrive in a fast-paced environment that fosters change and innovation
    • You are hyper-organized and love balancing multiple projects
    • You will value and promote teamwork, diversity and inclusion
    • You are an attention to detail maverick
    • You love and understand the brand!

    Requirements:

    • 5 years+ working in marketing / brand / communications / campaign management
    • Experience with Salesforce, Marketing Cloud, Jira (or similar)
    • Experience of using CRM platforms like StoryBlok (or similar) and analytics tools like Google Analytics, Tableau and Hotjar (or similar)
    • Experience of working across both print and digital campaigns
    • Highly adept at full Microsoft suite
    • Knowledge of UX and experience in using Figma for ideation, mapping journeys and collaboration (desirable)
    • Experience in using AI and AI tools (desirable)
    • Experience/knowledge of higher education (desirable)

    As a part of this interview process, you will be asked to demonstrate your knowledge with tangible examples of marketing, performance, and brand initiatives.

    About Hult International Business School:

    Hult is the business school for those made to do. We believe that theory is good, but practice is better. Hult strives to create a better future for all by inspiring and challenging everyone in our community to make an impact that matters.

    With a program offering from undergraduate through to doctorate level and a global campus network that spans cities across three continents, Hult has pioneered learning-by-doing since its foundation. Home to a multicultural community of forward-thinking business talent and top-ranked by the Financial Times, the Economist, Forbes, and Bloomberg Businessweek, Hult gives students the knowledge and skills to become thriving business leaders and entrepreneurs.

    Founded by one of Europe\’s most successful entrepreneurs, Bertil Hult, we believe in the universal truth that to master a skill—from riding a bike to leading a team—it must be practiced. This belief is the guiding force behind every program we provide, every course we create, and every class we run.

    Through immersive, challenge-centered learning, Hult provides an educational experience that transforms the lives and careers of our students. Here, they gain the confidence to be themselves, the caring approach that the world needs, and the Inspiration to lead others to do the same.

    Additional Information:

    Hult International Business School, Inc. is a non-profit corporation organized in the Commonwealth of Massachusetts and accredited by the New England Association of Schools & Colleges to award US degrees. Hult in the UK has the ability to award UK degrees and, in addition, has a strategic alliance with Ashridge, which is a legally separate UK charity that also has the power to award its own UK degrees. Hult and Ashridge present a combined position under a familiar brand and operate as an integrated educational institution that leverages both strengths. Hult is an equal-opportunity employer and offers competitive salaries and benefits in a global, deeply multicultural working environment. April 2025.

    Seniority level

    • Seniority level

      Mid-Senior level

    Employment type

    • Employment type

      Full-time

    Job function

    • Job function

      Project Management, Advertising, and Marketing

    • Industries

      Education Administration Programs, E-Learning Providers, and Higher Education

    Referrals increase your chances of interviewing at Hult International Business School by 2x

    Get notified about new Experience Manager jobs in London, England, United Kingdom.

    Director, Customer Experience & Learning and Development

    London, England, United Kingdom 6 days ago

    London, England, United Kingdom 1 day ago

    BCG X Global People Experience and Strategic Programs Manager

    London, England, United Kingdom 6 days ago

    Lead Client Solutions Manager – Strategic Accounts (SA) – LinkedIn Marketing Solutions

    London, England, United Kingdom 1 week ago

    London, England, United Kingdom 5 days ago

    Monetisation Strategy & Operations Manager

    London, England, United Kingdom 21 hours ago

    Epsom, England, United Kingdom 2 days ago

    London, England, United Kingdom 1 day ago

    Senior Community Engagement Manager, Community Leaders

    London, England, United Kingdom 1 month ago

    London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 2 days ago

    London, England, United Kingdom 1 week ago

    London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 1 day ago

    London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 1 week ago

    London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 1 month ago

    London, England, United Kingdom 1 day ago

    London, England, United Kingdom 1 week ago

    Regional Supervisor, Tesla Support – London/Manchester

    London, England, United Kingdom 3 weeks ago

    International Business Transformation Manager

    Leatherhead, England, United Kingdom 1 week ago

    London, England, United Kingdom 2 days ago

    London, England, United Kingdom 1 week ago

    Greater London, England, United Kingdom 3 weeks ago

    Greater London, England, United Kingdom 2 weeks ago

    London, England, United Kingdom 8 hours ago

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Senior Brand Experience Manager employer: Hult International Business School

    Hult International Business School is an exceptional employer, offering a vibrant and multicultural work environment in the heart of London. With a strong commitment to employee growth, Hult provides numerous opportunities for professional development and collaboration across diverse teams, ensuring that every team member can thrive and make a meaningful impact. The company's innovative approach to education, combined with competitive salaries and benefits, makes it an attractive place for those looking to advance their careers in a dynamic and supportive setting.
    H

    Contact Detail:

    Hult International Business School Recruiting Team

    View Hult International Business School Profile

    StudySmarter Expert Advice 🤫

    We think this is how you could land Senior Brand Experience Manager

    ✨Tip Number 1

    Familiarise yourself with Hult International Business School's brand values and mission. Understanding their commitment to experiential learning and how they position themselves in the higher education market will help you align your ideas and strategies during interviews.

    ✨Tip Number 2

    Showcase your experience with integrated marketing communications by preparing specific examples of successful campaigns you've led. Be ready to discuss how you measured their effectiveness and what insights you gained from the data.

    ✨Tip Number 3

    Network with current or former employees of Hult to gain insights into their marketing strategies and team dynamics. This can provide you with valuable information that you can reference in your discussions, demonstrating your genuine interest in the role.

    ✨Tip Number 4

    Prepare to discuss your knowledge of digital marketing tools and analytics platforms like Google Analytics and Salesforce. Being able to articulate how you've used these tools to drive brand awareness and lead generation will set you apart from other candidates.

    We think you need these skills to ace Senior Brand Experience Manager

    Integrated Marketing Communications
    Digital Marketing Strategy
    Campaign Management
    Data Analysis and Performance Measurement
    Audience Segmentation
    Collaboration with Cross-Functional Teams
    Content Creation and Management
    Email Marketing Strategies
    Print and Digital Campaign Execution
    User Research and Insights Gathering
    A/B Testing Methodologies
    CRM Platforms (e.g., Salesforce, StoryBlok)
    Analytics Tools (e.g., Google Analytics, Tableau)
    Microsoft Office Suite Proficiency
    UX Design Principles and Figma Experience
    Adaptability in Fast-Paced Environments
    Excellent Communication Skills
    Attention to Detail
    Knowledge of Higher Education Marketing

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in brand management, digital marketing, and campaign execution. Use specific examples that demonstrate your ability to drive brand awareness and lead generation.

    Craft a Compelling Cover Letter: In your cover letter, express your passion for brand experience and how your skills align with Hult's mission. Mention specific campaigns you've managed and the results achieved, showcasing your strategic thinking and creativity.

    Showcase Data-Driven Success: Since the role requires data analysis, include metrics from past campaigns in your application. Highlight how you used data to optimise marketing strategies and improve performance, demonstrating your analytical skills.

    Research Hult's Brand: Familiarise yourself with Hult International Business School's values, mission, and recent marketing initiatives. This knowledge will help you tailor your application and show your genuine interest in contributing to their brand experience.

    How to prepare for a job interview at Hult International Business School

    ✨Showcase Your Campaign Successes

    Prepare to discuss specific examples of successful marketing campaigns you've led. Highlight your role in the planning, execution, and analysis phases, and be ready to share metrics that demonstrate the impact of your work.

    ✨Understand Hult's Brand Values

    Familiarise yourself with Hult International Business School's mission and values. Be prepared to explain how your personal values align with theirs and how you can contribute to enhancing their brand experience.

    ✨Demonstrate Data-Driven Decision Making

    Since the role involves analysing data for campaign effectiveness, come equipped with examples of how you've used data analytics tools like Google Analytics or Tableau to inform your marketing strategies and improve performance.

    ✨Emphasise Collaboration Skills

    This position requires working closely with various teams. Be ready to discuss your experience collaborating with creative, content, and digital teams, and how you ensure consistent messaging across all channels.

    H
    Similar positions in other companies
    UK’s top job board for Gen Z
    discover-jobs-cta
    Discover now
    >