Senior Insights Manager

We’re Reach, home to some of the UK and Ireland’s most iconic media brands – think the Mirror, Daily Express, OK!, as well as regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we’re the largest commercial publisher in the UK. But we’re more than just our brands – we’re a company built on collaboration, imagination, and determination. Our values shape the work we do every day, and we’re committed to creating an environment where everyone feels supported, valued, and able to grow. We prioritise flexibility and work-life balance, making it easier for you to thrive both in and outside of work.

What you’ll be doing:

As the Senior Insights Manager, you will be a key player in our Commercial Strategy team and be responsible for driving advertising revenue and proving the value of Reach advertising solutions through crafting compelling insights stories through data and research. You will lead, implement and present thought leadership research in collaboration with agencies and external partners to bring the Reach audience story to life. Reporting to the Head of Insights, you will align with senior leadership/stakeholders on business priorities and objectives to inform on insights strategy. You will leverage existing, untapped tools and data to form compelling data-driven narratives to drive commercial outcome, and develop new, innovative approaches to insights and campaign measurement to maximise value and impact for the sales org and clients.

What you’ll need to succeed:

We are seeking an experienced Senior Insight Manager with a strong understanding of the digital media landscape and ad effectiveness measurement/research techniques. You will have proven knowledge in primary research methodologies and proficiency in designing, executing and analysing quantitative research studies. Bonus points if you have experience in qualitative! We are looking for an individual who has a passion and curiosity for numbers and data in traditional and digital media and advertising. We are looking for previous team management experience, and for someone who is enthusiastic and motivated, with the ability to thrive in a fast-paced sales environment. Stakeholder management skills and experience is a must, with the ability to be an effective and confident communicator with proven client-facing and presentation experience. It is key that our Senior Insight Manager has knowledge and experience with advertising and media research vendors.

What can we offer you?

We are offering a competitive salary and benefits including:

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme.
• Giving back day - an additional day’s leave each year to support a cause close to your heart.
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment.
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses.
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.