Audience Development Editor

We have an exciting opportunity to join Reach as an Audience Development Editor.

You provide valuable insight and planning to maximise page views, engagement and revenue across all distribution channels including search, social, newsletters, direct engagement and off platform.

You will report into the Head of Audience Development and create and nurture key relationships with Heads of the distribution channels, central Content Hub, editorial intelligence business partners and newsroom distribution leads. The role will have a key function in driving maximum audience across the Reach portfolio.

We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.

Job Description

What will the role involve?

As an Audience Development Editor, you will be at the heart of our content distribution strategy. Your role involves identifying and responding to emerging trends on key distribution channels, ensuring our content remains relevant and engaging for our audience. You will play a critical part in optimising the distribution of our content across all channels, ensuring maximum reach and impact.

You will be working closely with distribution channel leads and the Head of Audience Development, providing essential support on key projects aimed at expanding our audience and enhancing reader engagement.

Developing and implementing strategies and tactics designed to increase page views, engagement, subscriptions, and revenue will be a significant aspect of your role. Collaboration is key, as you will work closely with channel leads and newsroom distribution leads to implement these strategies and review their impact, ensuring continuous improvement in our audience development efforts.

Additionally, you\’ll provide tools and actionable insights to enable newsroom audience leads and the central distribution team to operate effectively and efficiently. Utilising AI tools in line with company policies will also be part of your responsibilities, helping to improve efficiencies and revolutionise the way we distribute content to readers.

This role is integral to our organisation\’s success, requiring a proactive individual with a strategic mindset, excellent communication skills, and a passion for audience development.

Qualifications

Who are we looking for?

You will be someone who excels at generating actionable insights from data with a deep understanding of digital audiences, both on and off platform, and possess strong relationship-building, communication, and teamwork skills. A comprehensive understanding of digital publishing and social media is essential, along with familiarity with Google search and Discover.

A passion for news and digital storytelling is crucial, as well as excellent prioritisation and time-management skills to manage multiple priorities effectively. You should have experience working in an audience role within a digital publishing environment and be adept at analysing data to inform strategies. An NCTJ or equivalent qualification is preferred, alongside a solid grasp of media law, including GDPR.

Additional Information

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement – join our pension scheme and we will match contributions up to 6%
• 25 days holiday per year – after three, five and ten years service with Reach, you\’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme .
• Giving back day – an additional days leave each year to support a cause close to your heart.
• Enhanced family leave – including maternity, paternity and adoption – and you\’ll be eligible after just six months employment.
• Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses.
• As one of the UK’s top 50 Inclusive Employers , everyone is invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive.
• Wellbeing support – including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest.
• Awesome career opportunities – you\’ll have support from your line manager and a range of learning & development programmes.
• We are also a member of the 30% Club , a global campaign aimed at increasing gender diversity at board and senior management levels.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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