At a Glance
- Tasks: Create and deliver engaging marketing campaigns that connect with local communities.
- Company: Join the Hull and East Yorkshire Combined Authority, a dynamic public sector organisation.
- Benefits: Develop your skills in a supportive team while making a real impact.
- Other info: Exciting opportunity for career growth in a creative and proactive environment.
- Why this job: Shape communication strategies and promote the Mayor's priorities for positive community change.
- Qualifications: Experience in marketing, strong copywriting skills, and a collaborative mindset.
The predicted salary is between 30000 - 40000 £ per year.
This is an exciting opportunity to join the Hull and East Yorkshire Combined Authority at a pivotal time, helping to shape how we communicate with residents, partners and stakeholders across the region. We are seeking a creative, organised and audience-focused Marketing Officer to join our Mayoral Office. Reporting to the Strategic Content and Digital Lead Officer, you will play a key role in delivering engaging marketing campaigns that promote the Mayor's priorities, programmes and achievements, helping to increase awareness, participation and public confidence in the work of the Combined Authority.
This is an excellent opportunity for a marketing professional looking to develop their career within a dynamic public sector organisation where your work will have a genuine impact on communities across Hull and East Yorkshire.
About the RoleAs Marketing Officer, you will support the planning and delivery of integrated marketing campaigns across a range of digital, print and stakeholder channels. Working collaboratively with colleagues across communications, engagement, policy and corporate services, you will help ensure campaigns are creative, accessible, audience-focused and aligned with the Combined Authority's strategic priorities.
- Support the planning, coordination and delivery of integrated marketing campaigns promoting Mayoral priorities, programmes and events
- Produce engaging marketing content for digital and traditional channels, including promotional materials, websites, newsletters and campaign copy
- Coordinate promotional activity across multiple platforms to maximise audience reach and engagement
- Work collaboratively with internal teams and external partners to deliver successful campaigns and events
- Support public engagement activity, consultations and promotional events across the region
- Ensure all marketing materials reflect the Combined Authority's brand and communications standards
- Monitor campaign performance using analytics and audience insight, producing reports and identifying opportunities for improvement
- Help maintain marketing resources, campaign assets and promotional materials
- Ensure marketing activity complies with accessibility requirements, data protection legislation and public sector communications guidance
We are looking for a proactive and creative marketing professional with experience delivering campaigns that engage audiences and achieve measurable outcomes. You will be an excellent communicator with strong organisational skills, able to manage multiple priorities while working collaboratively with colleagues and partners.
- Experience working in marketing, communications, campaign delivery or public engagement
- Experience supporting and delivering marketing campaigns across a variety of channels
- Strong copywriting skills and experience creating engaging content for different audiences
- Experience using marketing analytics or audience insight tools to measure campaign performance
- A good understanding of branding principles and maintaining brand consistency
- Experience working collaboratively with a range of stakeholders and partners
- Knowledge of marketing principles, campaign planning and audience engagement
- Excellent written and verbal communication skills
- Strong organisational skills with the ability to manage competing priorities
- A creative, proactive and audience-focused approach
- Attention to detail and commitment to producing high-quality work
- The ability to analyse campaign performance and identify opportunities for improvement
- Sound judgement and an understanding of reputational considerations
- The ability to work effectively both independently and as part of a team
This is an exciting opportunity to join a new and ambitious Combined Authority where you can help shape how we communicate with communities across Hull and East Yorkshire. At HEYCA, you will have the opportunity to:
- Deliver creative marketing campaigns that make a real difference to local communities
- Promote the Mayor's priorities and major regional programmes
- Develop your marketing skills within a supportive and collaborative team
- Work on a varied portfolio of campaigns, events and engagement activity
- Contribute to an organisation focused on driving economic growth, inclusion and opportunity across the region
Marketing Officer employer: Hull and East Yorkshire Combined Authority
The Hull and East Yorkshire Combined Authority is an exceptional employer, dedicated to fostering a collaborative and innovative work culture that empowers its leaders to drive meaningful change in the community. With a strong focus on professional development and continuous improvement, employees are encouraged to grow their skills while contributing to the Mayor's vision for the region. Located in the vibrant Hull City Centre, this role offers unique opportunities to engage with key stakeholders and make a significant impact on public transformation.
Contact Details:
Hull and East Yorkshire Combined Authority Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hull and East Yorkshire Combined Authority and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hull and East Yorkshire Combined Authority are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hull and East Yorkshire Combined Authority on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hull and East Yorkshire Combined Authority. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hull and East Yorkshire Combined Authority. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hull and East Yorkshire Combined Authority:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hull and East Yorkshire Combined Authority’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hull and East Yorkshire Combined Authority
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hull and East Yorkshire Combined Authority will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hull and East Yorkshire Combined Authority, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
