At a Glance
- Tasks: Drive sales growth and build partnerships in the Northeast region.
- Company: Join Huel, a fast-paced company focused on sustainable nutrition.
- Benefits: Competitive salary, flexible hours, 30 vacation days, and free Huel.
- Other info: Diversity is key; we celebrate unique backgrounds and perspectives.
- Why this job: Make a real impact while working independently and creatively.
- Qualifications: 3+ years in food and beverage sales with strong market knowledge.
The predicted salary is between 110000 - 110000 £ per year.
Hey!
We're Huel, and we're pleased to meet you.
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Regional Sales Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
You’ll take ownership of the Northeast region, driving sustainable sales growth, expanding distribution and building brilliant partnerships with our distributors and key accounts.
This is a hands‑on, field‑focused role where you’ll spend plenty of time in market, strengthening relationships, spotting new opportunities and making sure Huel shows up brilliantly wherever we’re sold.
- Drive sustainable sales growth and expand Huel’s distribution across the Northeast, identifying opportunities to get Huel into more hands.
- Build brilliant relationships with distributor ownership, management and sales teams, becoming a trusted partner and keeping Huel front of mind.
- Get out in market! Conduct regular ride‑withs to understand what’s happening on the ground and drive strong execution.
- Lead engaging sales meetings and portfolio presentations that build excitement and confidence in the Huel brand.
- Grow our distribution footprint while improving visibility, availability and execution across existing accounts.
- Identify and develop new chain and key account opportunities that can unlock further growth across the region.
- Own promotional resources and sampling budgets, making sure investment is focused where it can have the biggest impact.
- Plan and execute market activations and brand events that bring Huel to life and connect us with new customers.
- Keep Huel leadership close to what’s happening in market through consistent reporting, forecasting insights and valuable market feedback.
- Be the go‑to person for all things Huel across the Northeast, taking ownership of the region and connecting the dots between distributors, customers and our internal teams.
Not yet sure if this is the right role for you?
What We're Looking For In You
- 3+ years’ experience in food and beverage sales, with a strong understanding of what it takes to grow brands in market.
- Proven experience driving growth through distributor management and market development.
- Strong knowledge of the Northeast market and an understanding of its customers, distributors and opportunities.
- Happy to be out and about! You’ll be travelling extensively across the region, including overnight stays when required.
- A real field‑first mindset, with the willingness to spend around 25–30 hours per week out in market.
- Organised, self‑motivated and results‑driven, with the confidence to work independently and take ownership of your region.
- Experience within foodservice and DSD would be a big plus.
And as always, we’re on the lookout for new Hueligans who love a fast‑paced environment and are always striving to be their best.
We want people who aren’t afraid to think differently and push boundaries.
If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards.
That's why we've created a world‑class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
- A competitive salary range of $100,000-$110,000 per annum depending on your skills and experience
- Flexible working hours
- 30 Paid Vacation Days PLUS Federal Holidays
- Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
- 401K Plan
- Commuter Benefits
- Enhanced Family Leave
- Dog friendly
- Monthly gym membership contribution plus we will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by Better Help
- Private Medical and Health insurance for you, including free life insurance
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
- We are Hueligans
We know diversity isn’t just important... it’s essential.
It makes us stronger, sharper, and better at what we do.
At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.
Belonging matters here.
So does fairness.
We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
We don’t just welcome diversity of thought…we go looking for it!
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Regional Sales Manager - New York in Tring employer: Huel
At Huel, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our Hueligans to thrive. Located in Tring, our HQ offers a dynamic environment with exceptional benefits, including 30 days of annual leave, free on-site gym access, and wellness initiatives that prioritise your health and happiness. Join us to be part of a team that values creativity, teamwork, and personal growth, all while making a meaningful impact in the world of sustainable nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager - New York in Tring
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager - New York at Huel, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Huel. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager - New York. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager - New York in Tring
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Huel:When writing your cover letter, make sure to tailor your message specifically for Huel. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Huel
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Huel that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Huel that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Huel’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
