German Retail Designer in Tring

Hey! We're Huel. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new German Retail Designer position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

We’re looking for a German-speaking Retail Designer to shape and design how Huel shows up in-store across the DACH region. This is a hands-on role at the intersection of design and shopper marketing, where you’ll create and execute bold, retail-ready assets that drive visibility, trial, and conversion. Working closely with cross-functional teams, you’ll bring campaigns to life in physical retail environments and play a key role in ensuring our brand stands out where it matters most, at the point of purchase.

Responsibilities

• Design and execute all point-of-sale (POS) materials across the DACH region, ensuring Huel stands out in-store and is represented to the highest standard.
• Translate brand campaigns, product launches, and marketing initiatives into compelling, retail-ready executions that drive visibility, trial, and conversion.
• Create high-impact trade marketing and retail assets (e.g. displays, signage, POS units) to support distribution, sell-in, and in-store performance.
• Collaborate closely with Sales, Marketing, and Operations to align on retail priorities and deliver best-in-class in-store activations.
• Manage external printers and production partners, ensuring high-quality output while optimising for cost and efficiency.

What we’re looking for

• 2+ years’ experience in a design role within retail, shopper marketing, or a similar environment.
• Fluent German (written and spoken), with the ability to work across DACH markets.
• Strong portfolio demonstrating in-store / POS design work and retail-ready executions.
• Proven ability to translate brand or campaign ideas into effective retail design that drives visibility and conversion.
• Experience working cross-functionally and managing projects from concept through to production, including external suppliers.

What we offer

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave plus bank holidays.
• Free Huel to keep you going.
• 2 weeks a year to work remotely from anywhere.
• Dog friendly.
• Paid Volunteering Days.
• Free on-site gym with free classes, and a nutrition plan.
• Free on-site wellness area offering infrared saunas and an ice bath.
• Private Medical and Health insurance for you and your loved ones, including free life insurance up to 4x salary.
• Electric Car Scheme with onsite charging.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Workplace Nursery Scheme.
• Paid Employee Referral Scheme.
• Biannual events to celebrate success.

We are Hueligans. We know that diversity isn't just important; it’s essential, and it makes us stronger. We embrace our differences, celebrate what makes us unique, and bring together Hueligans from all walks of life. While we all share the 7 values of Huel, it’s our individual differences that enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.