At a Glance
- Tasks: Lead financial strategy for Huel's D2C channel and drive data-driven decisions.
- Company: Join a dynamic team at Huel, a leader in the FMCG sector.
- Benefits: Enjoy hybrid working, 30 days leave, free products, and wellness perks.
- Other info: Be part of a supportive culture with excellent career development opportunities.
- Why this job: Make a real impact on growth while working with innovative marketing teams.
- Qualifications: Qualified accountant with e-commerce experience and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
As the Finance Business Partner for Huel’s D2C channel, you will own the global D2C P&L and partner with marketing teams to drive data‑driven spend decisions across all channels. You will support strategic growth in D2C, retail, and Amazon by providing financial insight, rigorous planning, and ROI analysis.
Responsibilities
- Act as primary finance lead for the global D2C channel, building strong relationships with trading and marketing teams and providing proactive financial challenge and support.
- Monitor and manage key D2C KPIs to keep teams focused on growth‑driving metrics.
- Interpret the interplay between new customer acquisition and repeat purchase, advising trading teams on balancing both to maximise channel growth and profitability.
- Own the D2C P&L, ensuring accurate cost allocation, integrity of channel reporting and timely performance commentary.
- Lead financial planning, budgeting and forecasting for D2C and marketing spend, with realistic, strategy‑aligned plans and risk management.
- Model growth initiatives and scenario planning for the D2C channel, identifying risks and opportunities beyond standard cycles, and work with trading teams to mitigate or capitalize on them.
- Oversee the overarching view of global omnichannel revenue performance, including Retail and Amazon, and serve as the primary liaison for omnichannel marketing spend.
- Advise on allocation and investment decisions to maximise return on spend, working with marketing and data teams to improve attribution and measure cross‑channel ROAS, and own the digital marketing effectiveness framework with focus on LTV and CAC.
Qualifications
- Fully qualified accountant (ACA, ACCA, CIMA or equivalent) with 5+ years post‑qualified experience and proven business partnering.
- Hands‑on e‑commerce experience, preferably within FMCG or consumer goods.
- Strong understanding of marketing finance, including LTV, CAC, ROAS, contribution margin and broader marketing metrics (awareness, consideration, impressions).
- Effective communicator who can influence and build trust with senior non‑finance stakeholders.
- Commercially curious, highly analytical and genuinely interested in understanding the business beyond numbers.
- Capability to build complex financial models and explain outputs simply and commercially.
- Calm, effective under competing demands, comfortable with ambiguity, able to set direction independently and curious about how AI is changing finance.
Benefits
- Hybrid working: three days in office and two days remote.
- 30 days annual leave plus bank holidays.
- Free Huel products.
- Remote work allowance: two weeks a year.
- Dog friendly office.
- Paid volunteering days.
- Free on‑site gym and nutrition plan.
- Wellness area with infrared saunas and ice bath.
- Free 1‑on‑1 therapy provided by Self‑Space.
- Private medical and health insurance, including free life insurance up to 4x salary.
- Electric car scheme with onsite charging.
- Cycle to work scheme.
- Enhanced family leave.
- Workplace nursery scheme.
- Paid employee referral scheme.
- Biannual events to celebrate success.
Finance Business Partner, D2C & Omnichannel Growth in Tring employer: Huel
Huel is an exceptional employer that prioritises employee well-being and professional growth, offering a hybrid working model that promotes work-life balance. With generous benefits such as 30 days of annual leave, wellness initiatives, and a supportive work culture, Huel fosters an environment where finance professionals can thrive while contributing to the dynamic D2C and omnichannel marketing landscape. The company's commitment to innovation and employee development makes it an attractive place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Finance Business Partner, D2C & Omnichannel Growth in Tring
✨Network Like a Pro
Get out there and connect with people in the finance and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your hands-on e-commerce experience and your knack for financial modelling. Use real examples to demonstrate how you've driven growth and maximised profitability in past roles.
✨Be Data-Driven
Since this role is all about data-driven decisions, come prepared with insights and analyses that showcase your understanding of key metrics like LTV, CAC, and ROAS. This will not only impress your interviewers but also show that you’re ready to hit the ground running.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Huel.
We think you need these skills to ace Finance Business Partner, D2C & Omnichannel Growth in Tring
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Finance Business Partner role. Highlight your experience in e-commerce and marketing finance, and don’t forget to showcase your skills in building financial models and working with KPIs.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about the D2C channel and how your background aligns with our needs. Be sure to mention any relevant experience with LTV, CAC, and ROAS.
Showcase Your Analytical Skills:We love candidates who can think critically! In your application, provide examples of how you've used data to drive decisions or improve performance in previous roles. This will show us you’re the analytical partner we need.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Huel
✨Know Your Numbers
As a Finance Business Partner, you'll need to be on top of key financial metrics like LTV, CAC, and ROAS. Brush up on these concepts and be ready to discuss how they apply to the D2C channel. Show that you can interpret data and make informed decisions based on it.
✨Build Relationships
This role involves partnering with marketing teams, so it's crucial to demonstrate your ability to build strong relationships. Think about examples from your past where you've successfully collaborated with non-finance stakeholders and be prepared to share those stories.
✨Showcase Your Analytical Skills
You'll be expected to model growth initiatives and conduct scenario planning. Prepare to discuss your experience in building complex financial models and how you've used them to drive business decisions. Bring along examples that highlight your analytical prowess.
✨Be Curious About the Business
Huel is looking for someone who is commercially curious and interested in understanding the business beyond just numbers. Be ready to ask insightful questions about their D2C strategy and express your enthusiasm for how finance can impact overall growth.
