At a Glance
- Tasks: Lead Huel's organic social strategy and create engaging content that resonates with audiences.
- Company: Join a vibrant brand team at Huel, shaping culture and community.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, wellness perks, and more.
- Other info: Embrace diversity and creativity in a supportive, dog-friendly environment.
- Why this job: Make a real impact on brand voice and connect with a global community.
- Qualifications: 5+ years in brand/content leadership with strong writing skills and social media expertise.
The predicted salary is between 50000 - 60000 € per year.
This role is part of Huel’s Brand team, shaping how we show up in culture and across social. It sits at the intersection of brand, content and community, with real ownership over our organic growth and the standards we set for what great looks like. You’ll work closely with Brand Experience & Community, Creative & Performance and production to turn ideas into content that drives attention and consideration. It’s a role for someone who can connect strategy to execution and raise the bar on both.
Responsibilities
- Be the driving force behind Huel’s organic social presence: owning the strategy and editorial direction across channels, with a clear remit to grow impressions and reach new audiences.
- Own Huel’s brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format.
- Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI‑generated messaging foundations and pulling channel‑ready copy. Final call on what gets posted.
- Build and lead our three content tracks: reactive, episodic and campaign‑led.
- Make nutrition a genuine content pillar: translate Huel’s science and product truth into stories people want to engage with.
- Lead the social team: Social Media Lead reports into you, owning execution, scheduling and day‑to‑day reporting.
- Treat community as engine, not channel: engage in comments, activate UGC weekly, build formats with our creator network, partner with Brand Experience & Community team to turn customer signals into content.
Qualifications
- 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram.
- Writer first: strong copy background, able to write hooks, headlines and manifestos.
- Culturally wired: know trends before peaks, explain why brands succeed.
- AI‑native, using tools daily for faster, sharper output.
- Growth‑oriented: identify audiences, build content that earns attention, turn insights into formats.
- Proven organic growth: evidence of impressions, reach and engagement for a brand.
- Preferred DTC experience in food, lifestyle or wellness; consumer brand experience essential.
- Comfortable across formats: copy for channels, OOH, social, email, packaging and web.
Benefits
- Hybrid working: Mondays, Tuesdays and Thursdays in office; remaining two days remote.
- 30 days annual leave plus bank holidays.
- Free Huel.
- 2 weeks a year to work remotely from anywhere.
- Dog friendly.
- Paid volunteering days.
- Free on‑site gym with classes and personal nutrition plan.
- Free on‑site wellness area with infrared saunas and ice bath.
- Free 1‑on‑1 therapy via Self‑Space.
- Private medical and health insurance including life insurance up to 4x salary.
- Electric car scheme with onsite charging.
- Cycle to work scheme.
- Enhanced family leave.
- Workplace nursery scheme.
- Paid employee referral scheme.
- Biannual events to celebrate success.
Culture
We’re all about embracing differences, celebrating uniqueness and bringing together Hueligans from around the world. We seek authenticity, diverse views and fresh ideas to create products loved by global customers. Our 7 values guide us – individual differences enhance our culture of belonging.
Brand Content Manager in Tring employer: Huel
Huel is an exceptional employer that champions creativity and community, offering a dynamic work environment where Brand Content Managers can thrive. With a strong focus on employee well-being, including hybrid working options, generous leave policies, and unique perks like free Huel and wellness facilities, Huel fosters a culture of inclusivity and growth. Join a team that values your voice and empowers you to shape the brand's narrative while enjoying opportunities for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Content Manager in Tring
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Huel or similar brands. Attend events, join online communities, and don’t be shy to slide into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand content and social media. Use real examples of how you've driven organic growth and engaged audiences. This is your chance to shine and prove you can connect strategy to execution!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to Huel directly through our website and express your interest in the Brand Content Manager role. A little initiative goes a long way in showing your passion for the brand!
✨Tip Number 4
Stay on top of trends! Keep an eye on what’s happening in the food, lifestyle, and wellness sectors. Being culturally wired means you can bring fresh ideas to the table, so make sure you’re ready to discuss how you can elevate Huel’s brand voice and content strategy.
We think you need these skills to ace Brand Content Manager in Tring
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your love for brand and content shine through! Share examples of how you've shaped brand voices in the past and how you can bring that energy to Huel.
Tailor Your Content:Make sure to customise your application to reflect the specific role of Brand Content Manager. Highlight your experience with organic growth and community engagement, and don’t forget to mention your familiarity with TikTok and Instagram!
Be Authentic:We value authenticity at StudySmarter, so be yourself in your application. Use your unique voice to convey your ideas and experiences, and show us how you can connect with our audience in a genuine way.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Huel
✨Know Your Brand Inside Out
Before the interview, dive deep into Huel’s brand values, voice, and recent campaigns. Understand their unique selling points and how they engage with their community. This will help you articulate how your experience aligns with their mission and how you can contribute to their organic growth.
✨Showcase Your Content Strategy Skills
Prepare examples of your past work that demonstrate your ability to create engaging content across various platforms, especially TikTok and Instagram. Be ready to discuss how you've turned insights into successful content formats and how you can apply that to Huel’s needs.
✨Be Ready to Discuss Trends
Huel is looking for someone who is culturally wired and knows trends before they peak. Come prepared with insights on current trends in the food and wellness space, and be ready to explain how these can be leveraged to enhance Huel’s brand presence.
✨Engage with Their Community
Demonstrate your understanding of community engagement by discussing how you've activated user-generated content or engaged with audiences in previous roles. Highlight your approach to treating community as an engine for growth, not just a channel.
