Shopper Marketing Manager

At Huel, we are building one of the world’s most exciting food brands. Our retail presence is growing fast, our product is loved, and our ambition is huge. We are now hiring a Shopper Marketing Manager to help us win at the point of purchase and drive in‑store sales across the UK. This is a role with real ownership. You will lead the strategy and execution that connects brand momentum to the shelf – building retailer relationships, delivering best‑in‑class activations and ensuring Huel stands out where purchase decisions are made.

Responsibilities

• Leading the development and delivery of the annual UK shopper marketing plan, aligning activation strategy with brand objectives, retailer priorities and commercial targets.
• Own and manage the shopper marketing budget, allocating investment across in‑store, trade, digital retail media and sampling to maximise return.
• Building strong relationships with key retail partners, including buyers and category teams at Tesco, Sainsbury’s and other major accounts, to land best‑in‑class activations and secure incremental visibility.
• Leading the creation of compelling sell‑in materials, retailer presentations and activation toolkits that bring the Huel brand to life at shelf and online.
• Oversee POS, display, sampling and digital‑to‑store activity across the full retailer estate, ensuring consistent execution and brand standards.
• Partner closely with the Brand and Media teams to connect above‑the‑line awareness with in‑store execution, ensuring campaigns work seamlessly across the full shopper journey.
• Track and report on campaign performance, category data and shopper insight, using data to refine strategy, demonstrate ROI and inform future investment decisions.
• Manage, coach and develop junior members of the team, building shopper marketing capability as Huel’s retail presence grows.

Qualifications

• 4 to 6 years of experience in shopper marketing, trade marketing or a closely related field, either in‑house at an FMCG brand or agency side.
• Proven experience working with major UK grocery retailers and a clear understanding of navigating retailer relationships and sell‑in processes.
• A strong commercial instinct – comfortable working with category data, sales performance metrics and ROI frameworks to make smart investment decisions.
• Experience managing or mentoring others, with the confidence to influence cross‑functional teams and senior stakeholders.
• A strong eye for what makes great in‑store work, with the ability to brief creatives and push for executions that genuinely stand out on shelf.
• Curious, commercially minded and able to connect the dots between great shopper marketing and real sales impact.
• Someone who brings good energy to the team and is excited to grow with one of the UK’s most exciting food brands.

Benefits

• Hybrid working – Mondays, Tuesdays and Thursdays in the office with the remaining days working from home.
• 30 days annual leave plus bank holidays.
• Free Huel to keep you going.
• Two weeks a year to work remotely from anywhere.
• Dog friendly office.
• Paid volunteering days.
• Free on‑site gym with free classes and a personal nutrition plan.
• Free on‑site wellness area offering infrared saunas and an ice bath.
• Free 1‑on‑1 therapy provided by Self‑Space.
• Private medical and health insurance for you and your loved ones, including free life insurance covering up to 4x your salary.
• Electric car scheme with onsite charging.
• Cycle to work scheme.
• Enhanced family leave.
• Workplace nursery scheme.
• Paid employee referral scheme.
• Biannual events to celebrate success.