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- Tasks: Lead performance marketing campaigns on Meta and TikTok to drive customer growth.
- Company: Join Huel, a fast-paced company with a culture of high performance and innovation.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Why this job: Make a real impact in a dynamic environment while pushing creative boundaries.
- Qualifications: 3+ years in paid media, strong analytical skills, and a passion for marketing.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We’re Huel, and we’re pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Performance Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
Performance marketing plays a huge role in Huel's growth. We’re looking for a Performance Marketing Lead to scale customer acquisition across Meta and TikTok in our largest markets, owning campaigns end-to-end and using data, testing and creative thinking to drive meaningful impact.
Responsibilities
- Campaign Management - day-to-day campaign planning, creation and execution across Meta, TikTok and more
- Optimisation - Look for continuous improvement opportunities in channels, campaigns and creative to achieve required new customer targets
- Stakeholder Management - Working closely with trading and brand marketing teams, ensuring all activity is commercially focused and in line with the business trading plan
- Analytics - reporting and optimisation, including in-depth analysis of CPA, CTR and LTV of all activity ensuring maximum efficiency
- Commercial Awareness - presenting clear, data backed business cases for marketing investment to improve new customers and CPA
- Branding - ensure unified messaging and consistent branding across all marketing and communications
- Agency Management - own day-to-day relationships with agencies and partners
- Creative Analysis - provide in-house creative team with analysis
What we’re looking for in you
- 3+ years of hands-on experience managing paid media campaigns (Meta and TikTok) - ideally for a fast-growing brand or agency
- Passion for Huel's mission and curiosity about how performance marketing drives brand growth
- Test-and-learn approach: comfortable experimenting, interpreting data, and optimising budgets for results
- Strong analytical skills, with the ability to interpret performance data, identify insights, and turn them into clear optimisation actions
- Hands-on experience using AI and automation tools (e.g. workflow builders like n8n, AI-powered analysis or reporting tools) to improve efficiency, insight generation, or campaign execution
- Adaptability: thrives in a fast-moving, changing environment
- Ownership and precision: You’ll take responsibility for campaign execution and deliver work with flawless attention to detail
- Excellent communication skills for cross-functional collaboration
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere
- Dog friendly
- Paid Volunteering Days
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan
- Free 1-on-1 therapy provided by Self-Space
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging when you visit HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans. We know that diversity isn’t just important; it’s essential, and it makes us stronger. We’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. While we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Performance Marketing Lead employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Get to know Huel's values inside out! Before you step into that interview, make sure you understand what makes Huel tick. This will help you connect your experience with their mission and show them you're a perfect fit.
✨Tip Number 2
Practice your pitch! You want to be able to clearly articulate how your skills in performance marketing can drive growth for Huel. Think about specific examples from your past campaigns that highlight your success and creativity.
✨Tip Number 3
Network like a pro! Reach out to current or former Huel employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Performance Marketing Lead role. Plus, it shows your genuine interest in the company!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Huel family!
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Know the Role: Before you start writing, make sure you really understand what the Performance Marketing Lead role is all about. Dive into the job description and get a feel for the responsibilities and skills we’re looking for. This will help you tailor your application to show us you’re the perfect fit!
Show Your Passion: We love seeing candidates who are genuinely excited about Huel and our mission. In your application, let us know why you’re passionate about performance marketing and how it drives brand growth. A little enthusiasm goes a long way!
Be Data-Driven: Since this role involves a lot of analytics, make sure to highlight your experience with data. Share specific examples of how you've used data to optimise campaigns or improve performance in your previous roles. We want to see your analytical skills in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen on joining the Huel family right from the start!
How to prepare for a job interview at Huel
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to be comfortable with data. Brush up on key metrics like CPA, CTR, and LTV before your interview. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Huel values creativity, so come prepared with examples of innovative campaigns you've executed. Think about how you can demonstrate your test-and-learn approach and how you've used creative thinking to optimise performance.
✨Understand Huel's Mission
Familiarise yourself with Huel's mission and values. Show genuine passion for their brand and how performance marketing can contribute to their growth. This will help you connect with the interviewers and demonstrate that you're a good cultural fit.
✨Prepare for Stakeholder Scenarios
Since stakeholder management is key in this role, think of examples where you've successfully collaborated with different teams. Be ready to discuss how you ensured alignment between marketing activities and business objectives, showcasing your commercial awareness.
