At a Glance
- Tasks: Lead marketing strategies across Europe, driving growth and managing a dynamic team.
- Company: Join Huel, a fast-paced, innovative brand focused on sustainable nutrition.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Other info: Diversity is key; we celebrate unique perspectives and foster an inclusive culture.
- Why this job: Make a real impact in a vibrant environment while pushing creative boundaries.
- Qualifications: Experience in marketing management with a digital-first mindset and strong leadership skills.
The predicted salary is between 60750 - 74250 £ per year.
We're looking for a strategic Marketing Manager - Europe to own growth across our EU region. Huel is a digitally native brand and this role reflects that: you'll be running ads, scaling influencers and affiliates, owning the local website experience, and testing positioning to find what makes markets grow. Priority markets are Germany, Poland, and Sweden, with activity across FRITES. You'll manage a team of Marketing Executives and work closely with our central Growth, Creative, and Retail teams.
Key Responsibilities:
- Plan and oversee paid media across EU markets, working with the Growth team to brief, launch and optimise campaigns across paid social, search and display.
- Monitor trading performance across markets, identifying opportunities and using insights to optimise campaign performance.
- Own the EU marketing calendar, coordinating activity across Growth, CRM, Creative and Influencer teams.
- Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth.
- Brief and manage creator content, ensuring it feels locally native and on-brand.
- Keep the EU huel.com experience sharp by managing localised content, promotional moments and working with the Web and Growth teams to optimise conversion.
- Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local.
- Monitor competitive activity and market performance, using insights to identify growth opportunities across the region.
- Build local retail marketing plans, supporting retail launches with trade materials and in-store activations.
- Manage and develop a team of Marketing Executives while representing the EU region in cross-functional planning.
What we're looking for in you:
- Solid experience at marketing manager or senior exec level, ideally in a consumer brand, food, wellness, or DTC.
- Native or near-native proficiency in German, Polish, or Swedish, essential.
- A digital-first mindset with hands-on experience across paid media, influencer, and affiliate.
- Experience testing and iterating on positioning and messaging, using data to improve.
- Comfort with trading performance, able to read market results and act on them.
- Experience managing websites or working closely with web teams.
- Strong project management across multiple markets and workstreams.
- A confident communicator who can influence senior stakeholders across cultures.
- Commercially minded and curious about what makes markets grow.
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- Dog friendly
- Paid Volunteering Days
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes.
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
- Electric Car Scheme with onsite charging when you visit HQ
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events to celebrate success
We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
Marketing Manager - Europe in London employer: Huel
At Huel, we pride ourselves on being an exceptional employer that fosters a high-performance culture while prioritising employee well-being and growth. Our Lead Data Engineer role offers the chance to lead a dynamic team in a collaborative environment, with benefits like hybrid working, generous annual leave, wellness initiatives, and opportunities for personal development. Join us in a dog-friendly office where creativity and teamwork are celebrated, and be part of a diverse community that values every Hueligan's unique contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Europe in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Huel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Huel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Huel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Huel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Europe in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Huel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Huel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Huel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Huel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Huel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Huel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
