Creative Strategist in London

Hey! We’re Huel, and we’re pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Creative Strategist position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role:

• Paid Social is our number one acquisition channel, and the UK is one of our biggest and most exciting markets. To keep driving world‐class creative that converts, we’re now looking for a Creative Strategist to own it.
• This isn’t a role for someone who waits to be told what to do; we want a self‐starter who lives and breathes social media creative, obsesses over what makes people stop scrolling, and has the strategic brain to back it up with data.
• If you’re the kind of person who watches ads for fun, dissects hooks before breakfast, and gets a genuine kick out of seeing your creative ideas turn into top‐performing ads - we want to hear from you.
• Be the driving force behind UK creative - the go‐to for creative strategy across our full product range, building scalable concepts that drive new customer acquisition on our biggest performance channels.
• Deep‐dive into UK customer behaviour - mapping pain points, motivations and purchase barriers to build insight‐led strategy rooted in real customer truth.
• Build and manage a structured creative testing roadmap - forming clear hypotheses, prioritising what to test, and keeping a consistent pipeline of experiments moving.
• Ideate constantly - staying ahead of trends across Meta, TikTok and YouTube, identifying killer hooks, and generating fresh, testable concepts that go beyond surface‐level trend‐chasing.
• Write scripts and briefs that convert - from hook to CTA, translating insights into clear, inspiring direction the creative team can run with.
• Collaborate closely with our creative production team, providing clear direction and constructive feedback to ensure every asset is executed to a high standard and built for performance.
• Partner with our performance team to launch, analyse and iterate - using CTR, hook rate, thumb stop rate, CPA and conversion rate to decide what to scale, what to test further, and what to cut.

What we’re looking for in you:

• 2-3 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
• DTC experience preferred. Health and wellness isn’t a must, but marketing real products to real people is.
• A track record of data‐driven creative that delivered measurable results.
• Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ hold and thumbstop rates etc.
• Exceptional copywriting skills. Scroll‐stopping hooks, persuasive product narratives and clear briefs.
• Fast, autonomous and organised. You thrive in ambiguity, create structure where there isn’t any, and keep multiple projects moving at pace without hand‐holding.
• A genuine go‐getter - you live and breathe social, own your results, hold yourself to a high standard and aren’t waiting for someone to hand you a playbook.

What do we offer in return?

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays.
• Free Huel to keep you going.
• 2 weeks a year to work remotely from anywhere!
• Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
• Free 1‐on‐1 therapy provided by Self‐Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary.
• Electric Car Scheme with onsite charging when you visit HQ.
• Enhanced Family Leave.
• Biannual events to celebrate success.

We are Hueligans. We know that diversity isn’t just important; it’s essential, and it makes us stronger. We’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.