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- Tasks: Lead and grow our UK influencer programme, managing partnerships and driving results.
- Company: Join Huel, a dynamic brand with a high-performance culture.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, wellness perks, and more.
- Why this job: Make a real impact in a fast-paced, creative environment with innovative campaigns.
- Qualifications: 4-5 years in influencer marketing, strong data skills, and a collaborative mindset.
- Other info: Be part of a diverse team that celebrates uniqueness and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hey! Weâre Huel, and weâre pleased to meet you. Our culture thrives on high performance, and we set the bar high for new Hueligans who join us. We invite you to read the advert below for our new Growth Influencer Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you.
Weâre on the hunt for an experienced Growth Influencer Marketing Manager to lead and grow our UK influencer programme on a 12âmonth fixed term contract. This is a highâimpact role where youâll own the strategy and execution, managing top and midâtier talent, building strong partnerships, and driving real results for Huel.
Youâll work closely with our wider marketing and product teams to fuel major launches, grow our brand, and scale customer acquisition efficiently, all while keeping an eye on longâterm profitability.
Weâre looking for someone who is innovative, dataâdriven and thrives in a fastâpaced, creative environment. Youâll need to think big, act fast, and get things done. Hereâs an insight into your dayâtoâday:
- Top/MidâTier Influencer Management: Book, brief, and manage top & midâtier influencer partnerships and gifting strategies.
- Campaign Execution: Support product launches and dayâtoâday campaigns, from negotiations and contracting to content delivery and reporting.
- Relationship Building: Develop strong relationships with top & midâtier influencers, agents, and partners to reinforce brand love.
- Talent & Opportunity Spotting: React quickly to big influencer/celeb opportunities, identify risks/issues early, and resolve them fast.
- Performance Tracking: Report weekly and monthly on campaign results, using data to optimise campaigns and inform strategy.
- PostâCampaign Analysis: Deliver clear insights on performance (e.g., conversions, CAC, CTR, AOV) and share learnings to continuously improve channel effectiveness.
- Partnership Ads: Manage the partnership ads process alongside performance teams.
- Budgets & Compliance: Track spend, and work with Legal to ensure contracts, usage rights, and ASA compliance.
- CrossâFunctional Collaboration: Partner with PM, PR, and social teams to provide content for their channels and support broader campaigns.
What weâre looking for in you:
- Minimum of 4â5 + years of experience working in influencer marketing, podcasting, YouTube, or growth marketing, ideally in a brand or agency setting.
- A strong grasp of performance marketing metrics (CPM, CAC, CPA, CTR, AOV) and experience translating data into actionable insights.
- Handsâon experience managing influencer campaigns, ideally within an inâhouse team structure.
- Strategic and creative thinker with a growth mindset focused on ROI, scalability, and continuous improvement.
- Solid grasp of the creator economy, with awareness of trends, best practices and platform dynamics.
- Clear communicator with confidence in influencer negotiations. Experience in budget tracking and optimisation is essential.
- Collaborative team player who works well with crossâfunctional teams like performance marketing, PR, social and brand.
- Bonus if familiar with tools such as Podscribe, Upfluence, Creator Marketplace or similar platforms.
And as always, weâre on the lookout for new Hueligans who love a fastâpaced environment and are always striving to be their best. We want people who arenât afraid to think differently and push boundaries. If youâre all about setting big goals and believe that amazing things happen through creativity and teamwork, youâll fit right in at Huel!
What do we offer in return?
- Hybrid working â Mondays, Tuesdays and Thursdays in the office together; the remaining two days can be worked from home.
- 30 days annual leave PLUS bank holidays.
- Free Huel to keep you going.
- 2 weeks a year to work remotely from anywhere.
- Dog friendly workplace.
- Paid volunteering days.
- Free onâsite gym with free classes, and a personal nutrition plan.
- Free onâsite wellness area offering infrared saunas and an ice bath.
- Free 1âonâ1 therapy provided by SelfâSpace.
- Private medical and health insurance for you and your loved ones, including free life insurance covering up to 4Ă your salary.
- Electric car scheme with onsite charging.
- Cycle to work scheme.
- Enhanced family leave.
- Workplace nursery scheme.
- Huel Academy.
- Paid employee referral scheme.
- Biannual events to celebrate success â have you heard about Huelchella?
We are Hueligans. We know that diversity isnât just important; itâs essential, and it makes us stronger. Weâre all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life. Whilst we all share the 7 values of Huel, itâs our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Growth Influencer Manager employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Growth Influencer Manager
âšTip Number 1
Get to know Huel's values inside out! When you understand what makes us tick, you can tailor your approach in interviews and conversations. Show us how your experience aligns with our culture and mission.
âšTip Number 2
Network like a pro! Reach out to current or former Hueligans on LinkedIn. Ask them about their experiences and any tips they might have for landing the Growth Influencer Manager role. Personal connections can make a huge difference!
âšTip Number 3
Prepare for those tricky interview questions! Think about how you can showcase your strategic thinking and data-driven mindset. Use real examples from your past roles to demonstrate how you've driven results in influencer marketing.
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining the Huel family!
We think you need these skills to ace Growth Influencer Manager
Some tips for your application đ«Ą
Know the Role Inside Out: Before you start writing, make sure you really understand what the Growth Influencer Manager role is all about. Dive into the job description and our Huel values to get a feel for what weâre looking for. This will help you tailor your application and show us youâre the perfect fit!
Show Off Your Experience: We want to see your experience shine through! Highlight your past work in influencer marketing or growth marketing, especially any hands-on campaign management. Use specific examples that demonstrate your skills and how they align with what we need at Huel.
Be Data-Driven: Since this role is all about driving results, make sure to include any relevant metrics or data from your previous campaigns. Show us how youâve used data to optimise performance and achieve success. We love numbers that tell a story!
Keep It Professional Yet Personal: While we appreciate professionalism, donât be afraid to let your personality shine through in your application. Weâre looking for Hueligans who are innovative and creative, so a touch of your unique style can make your application stand out. And remember, apply through our website!
How to prepare for a job interview at Huel
âšKnow Your Influencers
Before the interview, research Huel's current influencer partnerships and campaigns. Understand who their top and mid-tier influencers are, and think about how you can contribute to building those relationships. This shows your genuine interest in the role and the brand.
âšShowcase Your Data Skills
Be prepared to discuss specific performance marketing metrics like CAC, CTR, and AOV. Bring examples of how you've used data to optimise campaigns in the past. This will demonstrate your analytical mindset and ability to drive results, which is crucial for the Growth Influencer Manager position.
âšPrepare for Creative Problem-Solving
Think of examples where you've had to react quickly to influencer opportunities or resolve issues. Huel values innovation and agility, so showcasing your ability to think on your feet will resonate well with the interviewers.
âšEmphasise Collaboration
Since the role involves working closely with cross-functional teams, be ready to share experiences where you've successfully collaborated with others. Highlight your communication skills and how youâve built strong partnerships in previous roles to reinforce your fit for the team-oriented culture at Huel.
