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- Tasks: Own creative strategy for paid social, driving customer acquisition through innovative campaigns.
- Company: Join Huel, a fast-paced, high-performance culture that values creativity and teamwork.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, gym contributions, and private health insurance.
- Why this job: Be the creative force behind impactful ads that resonate with real customers.
- Qualifications: 2-3 years in paid social strategy with strong copywriting and data-driven skills.
- Other info: Embrace diversity and thrive in an environment that celebrates unique perspectives.
The predicted salary is between 40000 - 50000 £ per year.
We invite you to read the advert below for our new Creative Strategist position to understand the role and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role:
- Paid Social is our number one acquisition channel, and the UK is one of our biggest and most exciting markets.
- We’re looking for a Creative Strategist to own it.
- This isn’t a role for someone who waits to be told what to do; we want a self-starter who lives and breathes social media creative.
- Be the driving force behind UK creative - the go-to for creative strategy across our full product range.
- Deep-dive into UK customer behaviour - mapping pain points, motivations and purchase barriers to build insight-led strategy rooted in real customer truth.
- Build and manage a structured creative testing roadmap - forming clear hypotheses, prioritising what to test, and keeping a consistent pipeline of experiments moving.
- Ideate constantly - staying ahead of trends across Meta, TikTok and YouTube, identifying killer hooks, and generating fresh, testable concepts.
- Write scripts and briefs that convert - translating insights into clear, inspiring direction the creative team can run with.
- Collaborate closely with our creative production team, providing clear direction and constructive feedback.
- Partner with our performance team to launch, analyse and iterate using various performance metrics.
What we’re looking for in you:
- 2-3 years in paid social creative strategy - Meta, TikTok and YouTube specifically.
- You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
- DTC experience preferred.
- A track record of data-driven creative that delivered measurable results.
- Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ hold and thumbstop rates etc.
- Exceptional copywriting skills - scroll-stopping hooks, persuasive product narratives and clear briefs.
- Fast, autonomous and organised.
- A genuine go-getter - you live and breathe social, own your results, and hold yourself to a high standard.
What do we offer in return?
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 days annual leave PLUS bank holidays.
- Free Huel to keep you going.
- 2 weeks a year to work remotely from anywhere!
- Monthly gym membership contribution plus free use of our gym at HQ including free group classes.
- Free 1-on-1 therapy provided by Self-Space.
- Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary.
- Electric Car Scheme with onsite charging when you visit HQ.
- Enhanced Family Leave.
- Biannual events to celebrate success.
We know that diversity isn’t just important; it’s essential, and it makes us stronger. We’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Creative Strategist employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out to current Huel employees on LinkedIn. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your work that highlight your strategic thinking and creative flair. Whether it’s a portfolio or a case study, make sure it screams 'I’m the Creative Strategist you need!'
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle real-world scenarios related to paid social strategy. Be ready to discuss metrics like CTR and CPA, and how you’ve used data to drive creative decisions in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Huel family. Let’s make it happen!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand Huel's values and the kind of creative strategist they’re looking for. Tailor your application to show how your experience aligns with their mission and culture.
Show Off Your Creativity: This role is all about creativity, so don’t hold back! Use your application to showcase your best work. Include examples of campaigns you've worked on, especially those that drove measurable results in paid social.
Be Data-Driven: Huel loves numbers, so make sure to highlight your experience with performance metrics. Talk about how you've used data to inform your creative strategies and the impact it had on your campaigns.
Keep It Engaging: Your application should be as engaging as the ads you create! Use clear, persuasive language and make sure to include a strong hook in your cover letter. Remember, this is your chance to grab their attention!
How to prepare for a job interview at Huel
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Meta, TikTok, and YouTube. Research recent trends and successful campaigns on these platforms to showcase your understanding of what makes each one tick during the interview.
✨Bring Data to the Table
Prepare to discuss your past experiences with data-driven creative strategies. Be ready to share specific metrics like CPA, CTR, and conversion rates that demonstrate your ability to create effective campaigns that deliver measurable results.
✨Show Off Your Creative Process
Think about how you ideate and test creative concepts. Be prepared to walk the interviewers through your structured creative testing roadmap and how you prioritise what to test, as this will highlight your strategic thinking and organisational skills.
✨Craft Compelling Narratives
Since exceptional copywriting is key for this role, come equipped with examples of your best work. Prepare a few scroll-stopping hooks or persuasive product narratives that you’ve created, and be ready to discuss how they performed.