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- Tasks: Lead our global affiliate program and manage TikTok Shop strategies.
- Company: Join Huel, a fast-growing brand focused on performance and innovation.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Why this job: Be part of a dynamic team driving brand growth through influencer marketing.
- Qualifications: 2+ years in influencer or affiliate partnerships; analytical and proactive mindset required.
- Other info: Embrace diversity and creativity in a supportive, fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Hey! We\’re Huel, and we\’re pleased to meet you.
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Affiliate Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
Our Influencer & Partnerships Team plays a key role in building brand love and driving rapid growth. Now, we\’re gearing up to scale like never before, and we\’re looking for bold, brilliant minds to join the ride.
We\’re now looking for a Affiliate Marketing Lead to join us and help supercharge one of our fastest-growing performance marketing channels across the UK and US markets. You’ll be playing a pivotal role in growing our creator affiliate program, managing global agency and platform relationships, and optimising and scaling our TikTok Shop program. Here\’s an insight into your day-to-day:
Affiliate & Community Management (LoudCrowd)
- Lead our global affiliate program via LoudCrowd. Take ownership of tracking, reporting, communications, and product pushes.
- Recruit and onboard creators to scale the program in the UK & US markets.
- Own content briefs, incentives, and rewards strategy to drive content generation.
- Collaborate with CRM to create and distribute affiliate email communications.
- Establish and maintain strong relationships with the Brand & Community team, overseeing the management and engagement of our affiliate WhatsApp Community.
- Partner with Social and Performance Marketing teams to re-purpose top-performing content.
TikTok Shop Program
- Monitor weekly performance reporting and make recommendations to optimise. Manage TikTok Lives calendar, promotional strategy, and presenter briefing.
- Coordinate product send-outs, inventory planning, and sample tracking.
- Liaise with agencies on creator logistics and campaign rollouts.
- Establish and maintain strong relationships with key TikTok Shop affiliates.
- Create and distribute regular communications with Star Creators to equip them with ASA compliant claims and new product info, enabling them to become an extension of the Huel brand.
Platform & Process Management
- Act as day-to-day contact for affiliate platforms: manage discounts, troubleshoot issues, and ensure smooth CX.
- Guide Virtual Assistant with affiliate outreach, list building, and inbox management.
- Own affiliate gifting and coordinate content distribution.
- Ensure regular Slack/Zoom updates with key platform contacts.
- Manage creator payments and support with weekly and monthly budget management.
- Ad hoc responsibilities such as creating contracts, raising POs, and invoicing.
What we\’re looking for in you
This role will best suit someone with a minimum of 2+ years of experience in influencer, affiliate or creator partnerships ideally across multiple markets.
- You’ll be analytical, commercially-minded and comfortable reporting on performance metrics such as CPA, AOV, and CPM.
- You’ll have a growth mindset and a deep understanding of how to drive ROI and scale efficiently.
- You’re organised, proactive and able to manage multiple programs and touchpoints with autonomy.
- You’re a confident communicator, skilled at building long-term relationships with creators, agencies, and platforms to unlock opportunities.
- You are a collaborative team player who works effectively with cross-functional teams such as Performance Marketing, Data Analytics, CRM, and CX.
- You have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics.
- Above all, you\’re passionate about what we\’re building and excited by the power of influencer and affiliate marketing to drive meaningful brand growth.
And as always, we\’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren\’t afraid to think differently and push boundaries. If you\’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you\’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That\’s why we\’ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they\’re making!
- Hybrid working – We spend Mondays, Tuesdays, and Thursdays in the office together. The remaining two days can be worked from home. This role will be based in London, with some travel to Tring required.
- 30 days annual leave PLUS bank holidays
- Free Huel to keep you going
- Two weeks a year to work remotely from anywhere! One week in Summer and one at Christmas
Additional perks include dog-friendly policies, paid volunteering days, monthly gym contribution, free use of our HQ gym, a personal nutrition plan, free 1-on-1 therapy via Self-Space, private medical and health insurance, electric car scheme, cycle to work scheme, enhanced family leave, workplace nursery, Huel Academy, paid employee referral scheme, and biannual success events like Huelchella.
We are Hueligans
We know that diversity isn\’t just important; it\’s essential, and it makes us stronger. We\’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
While we all share the 7 values of Huel, it\’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans worldwide, encouraging authenticity, diverse views, and fresh ideas to create products our global customers love.
Meet our teams here .
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Affiliate Marketing Lead employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Marketing Lead
✨Tip Number 1
Familiarise yourself with Huel's brand values and culture. Understanding what drives the company will help you align your approach and demonstrate how you can contribute to their mission during interviews.
✨Tip Number 2
Network with current or former employees of Huel, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your discussions.
✨Tip Number 3
Stay updated on the latest trends in affiliate and influencer marketing, particularly on platforms like TikTok. Being knowledgeable about current strategies and successful campaigns can set you apart as a candidate.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous experiences. Highlighting your analytical skills and ability to drive ROI will resonate well with Huel's performance-driven culture.
We think you need these skills to ace Affiliate Marketing Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Affiliate Marketing Lead position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in influencer, affiliate, or creator partnerships. Use specific examples that demonstrate your ability to manage relationships and drive performance metrics like CPA and AOV.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, include any relevant data analysis experience in your application. Mention tools or methods you've used to track performance and optimise marketing strategies.
Align with Company Values: Familiarise yourself with Huel's 7 values and reflect them in your application. Show how your personal values align with theirs, and express your enthusiasm for contributing to their culture of high performance and creativity.
How to prepare for a job interview at Huel
✨Understand Huel's Values
Before your interview, take some time to familiarise yourself with Huel's 7 values. This will not only help you understand the company culture but also allow you to align your answers with what they value most in their employees.
✨Showcase Your Analytical Skills
As the Affiliate Marketing Lead, you'll need to be comfortable with performance metrics like CPA, AOV, and CPM. Be prepared to discuss your experience with these metrics and how you've used data to drive growth in previous roles.
✨Demonstrate Relationship-Building Abilities
This role requires strong communication skills and the ability to build long-term relationships with creators and agencies. Think of examples from your past where you've successfully managed partnerships or collaborations and be ready to share them.
✨Prepare for a Fast-Paced Environment
Huel is looking for someone who thrives in a fast-paced setting. Be ready to discuss how you've managed multiple projects simultaneously and how you prioritise tasks to meet deadlines without compromising quality.
