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- Tasks: Lead our global affiliate program and manage TikTok Shop strategies.
- Company: Join Huel, a fast-growing brand focused on performance and innovation.
- Benefits: Enjoy hybrid working, 30 days leave, free Huel, and wellness perks.
- Why this job: Be part of a dynamic team driving brand growth through influencer marketing.
- Qualifications: 2+ years in influencer or affiliate partnerships; analytical and proactive mindset required.
- Other info: Diversity is key at Huel; we celebrate unique perspectives and ideas.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Hey! We\’re Huel, and we\’re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Affiliate Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
Hey! We\’re Huel, and we\’re pleased to meet you
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Affiliate Marketing Lead position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
Our Influencer & Partnerships Team plays a key role in building brand love and driving rapid growth. Now, we’re gearing up to scale like never before, and we’re looking for bold, brilliant minds to join the ride.
We’re now looking for a Affiliate Marketing Lead to join us and help supercharge one of our fastest-growing performance marketing channels across the UK and US markets. You’ll be playing a pivotal role in growing our creator affiliate program, managing global agency and platform relationships, and optimising and scaling our fast-moving TikTok Shop program. Here\’s an insight into your day to day :
Affiliate & Community Management (LoudCrowd)
- Lead our global affiliate program via LoudCrowd. Take ownership of tracking, reporting, communications and product pushes.
- Recruit and onboard creators to scale the program in the UK & US markets.
- Own content briefs, incentives and rewards strategy to drive content generation.
- Collaborate with CRM to create and distribute affiliate email communications.
- Establish and maintain strong relationships with the Brand & Community team, overseeing the management and engagement of our affiliate WhatsApp Community.
- Partner with Social and Performance Marketing teams to re-purpose top-performing content.
TikTok Shop Program
- Monitor weekly performance reporting and make recommendations to optimise. Manage TikTok Lives calendar, promotional strategy and presenter briefing.
- Coordinate product send-outs, inventory planning, and sample tracking.
- Liaise with agencies on creator logistics and campaign rollouts.
- Establish and maintain strong relationships with key TikTok Shop affiliates.
- Create and distribute regular communications with Star Creators to equip them with ASA compliant claims and new product info, enabling them to become an extension of the Huel brand.
Platform & Process Management
- Act as day-to-day contact for affiliate platforms: manage discounts, troubleshoot issues, and ensure smooth CX.
- Guide Virtual Assistant with affiliate outreach, list building, and inbox management.
- Own affiliate gifting and coordinate content distribution.
- Ensure regular Slack/Zoom updates with key platform contacts.
- Manage creator payments and support with weekly and monthly budget management.
- Ad hoc responsibilities such as creating contracts, raising POs, and invoicing.
What we\’re looking for in you
This role will best suit someone with a minimum of 2+ years of experience in influencer, affiliate or creator partnerships ideally across multiple markets.
- You’ll be analytical, commercially-minded and comfortable reporting on performance metrics such as CPA, AOV and CPM.
- You’ll have a growth mindset and a deep understanding of how to drive ROI and scale efficiently.
- You’re organised, proactive and able to manage multiple programs and touchpoints with autonomy.
- You’re a confident communicator, skilled at building long-term relationships with creators, agencies, and platforms to unlock opportunities.
- You are a collaborative team player who works effectively with cross-functional teams such as Performance Marketing, Data Analytics, CRM and CX.
- You have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics.
- Above all, you’re passionate about what we’re building and excited by the power of influencer and affiliate marketing to drive meaningful brand growth.
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That\’s why we\’ve created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they\’re making!
Hybrid working – We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home. This role will see you be based in London but there will be some travel to Tring required.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas
Dog friendly
Paid Volunteering Days
️ Monthly gym membership contribution plus free use of ourgym at HQincluding free group classes. We will also give you your own nutrition plan!
Free 1-on-1 therapy provided bySelf-Space .
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging when you visit HQ
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Huel Academy
Paid Employee Referral Scheme
Biannual events to celebrate success – Have you heard about Huelchella?
We are Hueligans
We know that diversity isn\’t just important; it’s essential, and it makes us stronger. We\’re all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here .
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Other
Job function
-
Job function
Marketing and Sales
-
Industries
Food & Beverages
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Affiliate Marketing Lead employer: Huel
Contact Detail:
Huel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Marketing Lead
✨Tip Number 1
Familiarise yourself with Huel's values and culture. Understanding what drives the company will help you align your approach and demonstrate that you're a great fit for their team.
✨Tip Number 2
Network with current or former Huel employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and the specifics of the Affiliate Marketing Lead role.
✨Tip Number 3
Stay updated on trends in influencer and affiliate marketing, especially on platforms like TikTok. Showing that you’re knowledgeable about current strategies can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your past experiences with affiliate programs and how you've driven growth. Be ready to share specific metrics and results to showcase your analytical skills and commercial mindset.
We think you need these skills to ace Affiliate Marketing Lead
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to explore Huel's values and culture. This will help you tailor your application to show how you align with their high-performance environment.
Highlight Relevant Experience: Make sure to emphasise your experience in influencer, affiliate, or creator partnerships. Use specific examples that demonstrate your ability to manage relationships and drive growth in these areas.
Showcase Analytical Skills: Since the role requires a strong understanding of performance metrics, include examples of how you've used data to inform decisions and optimise marketing strategies in your previous roles.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for influencer and affiliate marketing. Share why you're excited about the opportunity at Huel and how you can contribute to their goals.
How to prepare for a job interview at Huel
✨Understand Huel's Values
Before your interview, take some time to familiarise yourself with Huel's 7 core values. This will not only help you align your answers with their culture but also demonstrate your genuine interest in the company.
✨Showcase Your Analytical Skills
As an Affiliate Marketing Lead, you'll need to be comfortable with performance metrics like CPA, AOV, and CPM. Be prepared to discuss how you've used data to drive decisions in previous roles, and think of specific examples that highlight your analytical mindset.
✨Prepare for Collaborative Scenarios
Huel values teamwork, so expect questions about how you've worked with cross-functional teams in the past. Think of instances where you successfully collaborated with marketing, data analytics, or CRM teams to achieve a common goal.
✨Demonstrate Your Passion for Influencer Marketing
Be ready to discuss your understanding of the creator economy and current trends in influencer marketing. Share your thoughts on how you can leverage these insights to grow Huel's affiliate programme and engage creators effectively.
